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The Great College Planning Dance

Ruffaloni

What’s Working in 2025 (From Both Sides of the Desk) Ever wonder if enrollment professionals and students actually speak the same language? Because some things never change, and some things really, really need to.

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Unlock Your Enrollment Potential: Real Strategies for Real Results (We’re in This Together!)

Ruffaloni

I recently hosted a webinar sharing insights from our 2025 Marketing and Recruiting Best Practices for Undergraduate Students study, where 114 institutions of all types completed our survey about their use and effectiveness of recruitment strategies. We’ll help you find the right balance for your institution and your audience.

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Balancing Technology and Connection in College Recruitment

Ruffaloni

They are the human face of your institution, who can build relationships with prospective students, answer their questions, and alleviate their anxieties. The good news is that institutions already know this. You’ll hear from leading experts, network with colleagues, and gain valuable insights to help you succeed.

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17 Questions You’re Forgetting to Ask Prospective Colleges

Grown & Flown

Schools should be able to provide you with their retention rates, that is how many undergraduate students return to the school the following fall. That is something parents will want to know beforehand. What is the schools retention rate? What is the schools grading system?

Retention 167
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Navigating Turbulent Waters: Leading Your Institution in Times of Disruption and Uncertainty

Ruffaloni

In our recent survey of marketing and recruitment practices for undergraduate students , only one in 10 four-year institutions reported having an AI governance plan. With AI revolutionizing the college journey for students and families, you need to ensure you have a sound AI governance framework. Woefully few universities do.

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How Much Have We Been Undercounting Online Students?

Ruffaloni

Here’s what we found: Undergraduate : Among undergraduate students enrolling in all formats of study, fall snapshot data undercount total enrollment by 34 percent (missing 5.6 million students), and the undercount grows to 75 percent for fully online students (missing 1.8 million students.) million students.)

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The Evolution of College Recruitment: What’s Working in 2025

Ruffaloni

As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.