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The Crucial Role of Market Research to Compete in Higher Education

Ruffaloni

Higher education is facing an array of challenges that require a thorough understanding of the landscape to ensure institutions remain competitive and that resources are allocated to strategies that can be most impactful. 5 reasons why market research matters in higher education 1.

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Unlocking the Power of Blogging in Educational Marketing

HEM (Higher Education Marketing)

As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. The Strategic Role of Blogging in Education Marketing What is the role of educational content in a digital marketing strategy?

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Responsible AI for Higher Education: Cutting Through the Noise

Ruffaloni

Artificial intelligence (AI) has made a buzz throughout higher education in the past year. According to a recent survey of education professionals , 50 percent said they use AI in admissions—and that number is expected to grow to 80 percent in 2024. The benefits of AI for higher education are transformational.

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Where Is the Graduate Education Market Headed?

Ruffaloni

The headline in Inside Higher Education was that graduate enrollment contracted by 4.7 The post Where Is the Graduate Education Market Headed? Programs need to serve students whose expectations have changed dramatically. percent year-over-year (while applications rose by 3.9 Where does this find us?

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4 Popular Call Centers for Higher Education Institutions in 2024

Enrollment Builders

Discover the top call center services for higher education institutions to outsource your admissions needs and increase student enrollment.

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Decoding Gen Z: Mastering Education Marketing for the Digital Natives

HEM (Higher Education Marketing)

From their purchasing decisions to work choices, Gen-Z tends to take a pragmatic approach to life, presenting a unique set of challenges for educational marketers. Parents of younger Gen Z-ers, largely comprising Gen X, also require content that resonates with their aspirations for their children’s education.

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Is Online Education Really in Trouble? No, and Here Is Why!

Ruffaloni

Department of Education has finally released its first look into the 2022-2023 academic year. The post Is Online Education Really in Trouble? Their IPEDS snapshot data showcase how many students were enrolled in different types of programs on a given fall semester day. Reach out today for a complimentary consultation.

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