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The Crucial Role of Market Research to Compete in Higher Education

Ruffaloni

Higher education is facing an array of challenges that require a thorough understanding of the landscape to ensure institutions remain competitive and that resources are allocated to strategies that can be most impactful. 5 reasons why market research matters in higher education 1.

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Responsible AI for Higher Education: Cutting Through the Noise

Ruffaloni

Artificial intelligence (AI) has made a buzz throughout higher education in the past year. According to a recent survey of education professionals , 50 percent said they use AI in admissions—and that number is expected to grow to 80 percent in 2024. The benefits of AI for higher education are transformational.

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Where Is the Graduate Education Market Headed?

Ruffaloni

The headline in Inside Higher Education was that graduate enrollment contracted by 4.7 The post Where Is the Graduate Education Market Headed? Programs need to serve students whose expectations have changed dramatically. percent year-over-year (while applications rose by 3.9 Where does this find us?

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Meta Conversions API: Exploring A Vital Tool In Educational Marketing

HEM (Higher Education Marketing)

Due to mounting concerns about internet security and user privacy, data collection presents a significant challenge for educational marketers, decreasing the reliability of tools like Cookies. In an era of heightened privacy concerns, Meta’s Conversions API is a pivotal tool for educational institutions.

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Is Online Education Really in Trouble? No, and Here Is Why!

Ruffaloni

Department of Education has finally released its first look into the 2022-2023 academic year. The post Is Online Education Really in Trouble? Their IPEDS snapshot data showcase how many students were enrolled in different types of programs on a given fall semester day. Reach out today for a complimentary consultation.

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Meta Conversations API: Exploring A Vital Tool In Educational Marketing

HEM (Higher Education Marketing)

Due to mounting concerns about internet security and user privacy, data collection presents a significant challenge for educational marketers, decreasing the reliability of tools like Cookies. In an era of heightened privacy concerns, Meta’s Conversions API is a pivotal tool for educational institutions.

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The Importance of Adopting a CRM for Higher Education

HEM (Higher Education Marketing)

For schools that haven’t started using a Customer Relationship Management (CRM) system tailored for the educational industry, this might be one of the strategies you might want to consider this year. Therefore, as you seek to improve your recruitment endeavors in 2024, adopting a CRM for higher education isn’t a choice but a necessity.