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The Crucial Role of Market Research to Compete in Higher Education

Ruffaloni

Higher education is facing an array of challenges that require a thorough understanding of the landscape to ensure institutions remain competitive and that resources are allocated to strategies that can be most impactful. 5 reasons why market research matters in higher education 1.

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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Contact HEM today!

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LinkedIn Predictive Audiences for Education Ads

HEM (Higher Education Marketing)

As a professional networking site, LinkedIn offers unique opportunities to connect with a diverse audience, including prospective students, parents, educators, other schools, and industry professionals. This dynamic platform allows educational opportunities, professional aspirations, and industry connections to converge.

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Responsible AI for Higher Education: Cutting Through the Noise

Ruffaloni

Artificial intelligence (AI) has made a buzz throughout higher education in the past year. According to a recent survey of education professionals , 50 percent said they use AI in admissions—and that number is expected to grow to 80 percent in 2024. The benefits of AI for higher education are transformational.

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Where Is the Graduate Education Market Headed?

Ruffaloni

The headline in Inside Higher Education was that graduate enrollment contracted by 4.7 The post Where Is the Graduate Education Market Headed? Programs need to serve students whose expectations have changed dramatically. percent year-over-year (while applications rose by 3.9 Where does this find us?

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Partnership with ABCD to Strengthen Prison Education Program

#LetsBFRANK: The College Admissions Blog

Through ABCD’s Bridges Returning Citizens Center and the college’s facilities and programming, students from the School of Reentry will have access to a tailored, comprehensive support system focused on education, vocational training, and career readiness that will allow them to reenter the workforce successfully.

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Unlocking the Power of Blogging in Educational Marketing

HEM (Higher Education Marketing)

As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. The Strategic Role of Blogging in Education Marketing What is the role of educational content in a digital marketing strategy?