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The Crucial Role of Market Research to Compete in Higher Education

Ruffaloni

Higher education is facing an array of challenges that require a thorough understanding of the landscape to ensure institutions remain competitive and that resources are allocated to strategies that can be most impactful. 5 reasons why market research matters in higher education 1.

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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Contact HEM today!

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Responsible AI for Higher Education: Cutting Through the Noise

Ruffaloni

Artificial intelligence (AI) has made a buzz throughout higher education in the past year. According to a recent survey of education professionals , 50 percent said they use AI in admissions—and that number is expected to grow to 80 percent in 2024. The benefits of AI for higher education are transformational.

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4 Popular Call Centers for Higher Education Institutions in 2024

Enrollment Builders

Discover the top call center services for higher education institutions to outsource your admissions needs and increase student enrollment.

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Shifting Demographics in Higher Education: A Decade of Change

College Transitions

The landscape of higher education in the United States has undergone significant demographic shifts over the past decade. Understanding these trends is crucial for navigating the evolving world of college admissions and campus diversity. Racial and Ethnic Diversity on […]

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The Importance of Adopting a CRM for Higher Education

HEM (Higher Education Marketing)

Therefore, as you seek to improve your recruitment endeavors in 2024, adopting a CRM for higher education isn’t a choice but a necessity. Continue reading to delve deeper into the significance of implementing an education-industry-focused CRM. What is the Purpose of a CRM for Higher Education?

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Three Stats That Signal the Transformation of Higher Education

Ruffaloni

Snapshot Data are used by almost everyone in higher education to help understand trends and dynamics. Where they are found is just one of the three statistics that I believe are key indicators of the transformational change that is afoot in American higher education.