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Last month, we explored the Known-Unknown Matrix to help students and families make sense of what’s within control ( and what isn’t) amid college admissions. We peeled back the layers of mystery to reveal what admissions officers are really looking for, and where uncertainty still exists. (If you missed it, you can read that post here.) This month, we shift from understanding the process to shaping your story within it using the one canvas you’re given: the application.
Virtual college tours help you decide which universities you want to apply to when it’s time. They also enable you to eliminate schools which might not be a good fit. Check out our blog to learn more about which schools offer these tours. However, you might still have questions about exactly what to do when you’re “touring.” To guide you through the journey, we’ve provided some tips on how to take advantage of these virtual visits.
<p class="ai-optimize-289 ai-optimize-introduction">In 2024, <a href="[link] students</a> took the <a href="[link] Chemistry Exam</a> The average score was about 3.31, and roughly 75.6% of test-takers earned a 3 or higher. A solid majority pass, and about 45% earned a 4 or 5.</p> <p class="ai-optimize-290">The AP Chemistry Exam tests your understanding of chemistry concepts and your ability to design and describe experiments
At the AP Fair in my son’s high school, I listen to the teachers list their expectations for students who will take their classes next year. I have been through the rigmarole before, with my firstborn who is now in college. This time though, I listen with the ears of one who has been wizened by the drill of the college admission process. And this time I agree with all that the teachers have to say.
Summer melt is a quiet enrollment killer. Every spring, thousands of students accept college admission offers—and then disappear. While melt rates vary by institution, research suggests that 10–40% of high school students who intend to enroll in college end up not following that plan. Ongoing student engagement can reduce melt, including verification melt.
The UGA 2026 First Year application will be opening up on August 1 on the Common App, so here are a few things to know prior to it going live: Should a student apply Early Action (EA) or Regular Decision (RD)? : Ultimately, this question needs to be answered by you, the student/applicant. We treat Early Action and Regular Decision applicants the same, just with different timeframes.
Reading Time: 11 minutes As of 2023, more than 464 million people listen to podcasts regularly, and this number is growing each year. And with over 70% of parents listening with their children, podcasts are a communication channel your school can’t afford to overlook. Why does this matter for education marketing? Because parents, students, and alumni increasingly expect content that’s on demand, easy to consume, and aligned with how they already engage with other brands.
If you’re deep into college research, you’ve probably seen terms like acceptance rate or test-optional policy tossed around. But one lesser-known (and equally important) metric is the college yield rate. So what exactly does that mean—and why should you care? In this post, we’ll break down the meaning of college yield rates, explain how they impact both colleges and applicants, and share insights into some of the colleges with the highest yield rates.
If you’re deep into college research, you’ve probably seen terms like acceptance rate or test-optional policy tossed around. But one lesser-known (and equally important) metric is the college yield rate. So what exactly does that mean—and why should you care? In this post, we’ll break down the meaning of college yield rates, explain how they impact both colleges and applicants, and share insights into some of the colleges with the highest yield rates.
<p class="ai-optimize-6 ai-optimize-introduction"><strong>In 2024, <a href="[link] students</a> took the <a href="[link] Environmental Science Exam</a></strong><span style="font-weight: 400;"><strong> The average score was 2.80, and 54.1% of test-takers earned a 3 or higher.
The University of Michigan stole the playbook from the private colleges. It announced yesterday that it is adopting an Early Decision program for the 2025-2026 admissions cycle, in addition to its Early Action and Regular Decision programs. This is a bold decision as Early Decision programs were mostly a private college strategy.
Your institution has a fantastic story to tell. If you can tell that story well, you’ll transform casual college researchers into applicants, admitted students, and lifelong advocates. Today’s students are digital-first, value-driven, and skeptical of anything that appears to be a marketing ploy. They’re not just asking, “Is this a good college?
This week’s timely college admissions question is from the parent of a rising senior: “ Should I help my kid with their college applications?” I love this question. As a parent of 3 kids, all of whom have successfully applied to college, as well as a former Ivy League Admissions officer and now an admissions consultant, I know how hard it can be to find the right balance.
Reading Time: 12 minutes Enrollment is no longer a funnel. It’s a journey. One shaped by search queries, digital experiences, instant communication, and high expectations. Today’s prospective students demand speed, personalization, and clarity from their first interaction. For institutions that want to grow, scale, and compete, relying on spreadsheets or legacy databases is no longer sustainable.
We’ve spent the past few weeks breaking down each Common App essay prompt one by one, and now it’s time for the grand finale: our ultimate guide to writing the Common App essay. Sure, there are seven different prompts, but at the end of the day, every school is looking for the same thing: a story. If you’ve been around here for a while, you know this already.
<p class="ai-optimize-296 ai-optimize-introduction"><strong>In 2024, <a href="[link] students</a> took the <a href="[link] Chinese Language and Culture Exam</a> The average score was an impressive 4.08, and a whopping 88.5% of students earned a 3 or higher. More than half of all test takers scored a perfect 5.</strong></p> <p class="ai-optimize-297">But before you assume this is the easiest AP exam out there,
Hello Admissions Family, I hope you are all staying healthy and as relaxed as possible as we move into the height of our summer. In Houston, our summer is pretty brutal, I know, but even so I hope you’re finding time to relax and enjoy some time away from the rigor of school and work. I wanted to check in with a few reminders. Warning: these monthly updates and reminders are loooooong… and there’s a lot of information.
Expert Admissions hosted a webinar with admissions officers from Southern Methodist University (SMU) and the University of Florida (UF). They discussed the rise in popularity of Southern schools and answered questions about the schools’ admissions processes, academics, campus cultures, and more. Rising Interest in Southern Schools Schools in the South are seeing a surge in popularity nationwide, with many students and families now looking southward for a blend of academic excellence and supporti
Skip to main content Hit enter to search or ESC to close Close Search facebook linkedin youtube google-plus instagram search Menu search Menu Home About Services College Planning Services Academic Services The Parent Community Events Upcoming Events Speaking Engagements Blog Podcast Resources Contact College Admissions College Prep Parents Resources College to Career: How to Future-Proof Your Path in an Age of AI and Uncertainty By Emerging Educational Consulting No Comments Inspired by Lindsay
Reading Time: 14 minutes How effective are Snapchat school campaigns? Snapchat may no longer be the “shiny new toy” in the social media landscape, but it continues to offer something few platforms can match: authentic, ephemeral connection with Gen Z. While platforms like TikTok, Instagram, and YouTube dominate the headlines, Snapchat remains deeply embedded in the daily lives of many teens and young adults, especially in North America, Europe, and parts of the Middle East.
Bridging the Gap Between Test Prep and Classroom Instruction With education changing as frequently as the seasons (probably even more so, let’s be honest), we know you’re doing your best to ensure students, fellow staff, and parents have everything they need to succeed in an evolving landscape. When it comes to standardized testing, you’re likely also doing your best to implement practices that align with the current landscape of testing, while trying to not overwhelm students, parents, and te
<p>Academic success in high school isn’t just for the “geniuses” who seem to instantly absorb all the information thrown their way. Getting good grades in high school also comes from consistent effort, <a href="[link] study strategies</a>, and a healthy mind and body. In the article below, we’ll talk about what good grades are (objectively and subjectively), why they matter, and how to achieve them.</p> <ul> <li aria-level="1"><a href=&
Each May, over three million students in the United States and across the globe take AP exams. This past May, students sat for over six million AP exams across 40 different subjects. The College Board, the organization that owns the AP program, made headlines this past spring for several technology glitches it faced in transitioning AP exams from paper to a digital format.
With highly respected education and more affordable tuition compared to many US colleges, Canada is an excellent choice to consider as you build your college list. In this guide, we’ll explore the top Canadian universities for US students, highlight key differences in applications and academics, and discuss the advantages (and potential challenges) of studying north of the border.
Where Can I Get Statistics on Campus Safety? The Clery Act requires colleges and universities to disseminate a public annual security report that must include statistics of campus crime for the preceding three calendar years, plus details about efforts taken to improve campus safety. The best tool for finding the most recent data on individual school campus safety is from the Department of Education.
If you’re a student outside the United States hoping to apply to colleges in the US, you might be confused where to start. To help you on your journey, we’ve outlined materials you’ll need, alongside the timeline through which you have to adhere to as you set yourself on this exciting but nervewracking journey. It’s helpful to start thinking about colleges once you’re a high schooler.
The process of applying to college is complicated, and students can use all the help that they can get! While many students have the resources and know-how to focus on their GPA, test scores, and extracurriculars, there are other beneficial resources that students often underutilize: their high school guidance counselors. Based on a conversation with Marks Education’s own Molly Lachut, current college counselor and former Director of College Counseling at Saint.
<p class="ai-optimize-6 ai-optimize-introduction"><span style="font-weight: 400;">Scoring high on the </span><a href="[link] style="font-weight: 400;">AP Calculus BC Exam</span></a><span style="font-weight: 400;"> takes solid preparation, but the numbers show that many students rise to the challenge. <strong>About </strong></span><strong><a href="[link] earned a 3 o
So here’s the deal: after reading thousands of essays over the last several years, I know you have it in you to write a strong, heartfelt, personal, personal essay. So, I’m sharing with you the exact steps I use with my own students to get them to dig down and find their amazing essay inside. It’s there inside you, too. I promise. A little background: I was a writing teacher for thirty years before I became a college admissions consultant, and for the last fifteen of those years, I taught
Students Don’t Just Want to Be Marketed To, They Want to Be Understood In today’s competitive education landscape, generic outreach is failing. Prospective students these days have come to expect personalized digital experiences, now they expect the same from their educational experience. They demand to be seen, heard, and truly understood. And for schools, meeting those expectations across thousands of students used to feel impossible.
The transition from high school to college is exciting, but it can also be confusing. After all, a whole new phase of life is about to begin! When it comes to change, thinking about what’s ahead. And how you can best be prepared for it can be critical to having a smooth transition. So, here are some of our top tips to consider and help you plan before you head off to college in August.
College Admissions Advice – want to know a college admissions secret? This year, in addition to offering concrete suggestions about how to maximize the common application form, I am excited to launch a general college admissions advice column. Please feel free to reach out with anything you’re wondering about. This week, I want to share a college admissions secret that can completely transform your application process, and tangibly help you get into your dream school.
Bowdoin is an extremely popular, yet also profoundly niche, small liberal arts college in Maine. They are well-known for being an intellectual safe haven for brilliant students who think differently and want to change the world. To spark that change, they pair their close-knit Maine campus with exceptional international and off-site learning opportunities, from the Bowdoin Public Service in Washington program to semester and year-long programs in partnership with international universities.
<p class="ai-optimize-165 ai-optimize-introduction"><a href="[link] on the right college degree</a> can feel like a big challenge. With so many options out there, how do you know which one is the best fit for you and your future? Whether you’re just starting out in college or considering an advanced degree, understanding the types of degrees in college can make the process a lot clearer.</p> <p class="ai-optimize-166">In this blog, we’ll wa
Class of 2025 College Acceptance List With summer in full swing and graduation starting to seem more like a distant memory by the day, we wanted to take a moment to congratulate the class of 2025 for all their stellar achievements. We hope this summer has been one filled with relaxing, recharging, and time well-spent with family and friends. However, most of all, we wish you nothing but the best as you prepare to start your college experience in the fall.
This past cycle saw increased uncertainty in college admissions. Here are some important trends parents and students should be aware of for the upcoming college application season. A number of colleges have begun requiring standardized test scores. Private universities like Brown, Cornell, Harvard, Stanford, and Yale and state schools including UT Austin, University of Florida, and University of Georgia are among the schools requiring applicants to submit test score this cycle.
Reading Time: 12 minutes When a crisis hits a school campus, communication can either save lives or contribute to chaos. Whether it’s a lockdown, severe weather, or a gas leak, the first moments matter most, and so does the ability to reach the right people instantly. For school leaders, this reality has turned the mass notification system for schools from a nice-to-have into a non-negotiable.
Like most things, the landscape of standardized testing is ever-evolving. What hasn’t changed – the PSAT, SAT, and ACT are still important in college admissions, especially for selective schools and students seeking merit-based scholarships. The big shift, however, is that the SAT and ACT have been transitioning to digital or online testing. This raises a valid question: Which is best—test prep online or traditional (classroom or book-based) prep?
The University of Wisconsin-Madison is a highly-respected large public research university in Madison, Wisconsin. Students love Madison for mixing strong academics with broad opportunities and an iconic culture. Greek life and athletics are big at Wisconsin, and help to define the social experience whether or not you want to join a Greek organization or cheer on the Badgers in basketball.
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