This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students. If youre new to educational marketing or administration, you may benefit from a working definition of the topic were exploring.
When we begin our search for the right college we consider all the obvious things: big, small, private, public, urban, rural, a preponderance of Greek life or very little, great food options or mediocre ones? Sometimes when it comes to choosing a school, we feel like well know the right place when we see it and we let our emotions take over. But given the enormity of the investment, there are things that we should focus on that we sometimes gloss over.
Participating in summer research programs allows students to explore academic passions, gain hands-on experience, and build valuable skills. These programs create an environment for intellectual growth and practical learning, helping students prepare for future academic and career challenges. In this article, we’ll explore research programs for high school students and provide a guide to some of the best opportunities available.
The University of Pennsylvania (UPenn) premed is a track , not a major. You can be in a humanities, social sciences, or sciences program, but youll need to take prerequisite courses that medical schools ask for. Interested in going down the premed track at UPenn? Well talk about the requirements, extracurriculars, and resources you can expect at the school.
Admit it. You were young once. And when you were young, chances are you didn’t know what the future held. Enter job shadowing, a great way to explore careersand gain useful information about what it takes to succeed in different fields, according to Kirkwood Community College in Cedar Rapids, Iowa. As a higher education marketing firm and award-winning design agency, RNL was an ideal choice as a job shadowing partner.
After my daughter enrolled as a UGA freshman several years ago, my wife joined several social media groups for UGA parents. She was more of an observer/reader than an active participant, as she knew our last name might trigger someone to ask if she was related to me. The range of discussion topics on these platforms is very wide, from football tickets to academic programs, social organizations to university policies, and of course admissions.
The purpose of this detailed listing of North Carolina scholarships for college is to help you plan your scholarship search throughout the year. Please find information below about scholarships specifically for North Carolina students. Some of the deadlines may be from prior years. Scholarship deadlines are cyclical, so even if a deadline has passed, the website will likely be updated for the current school year.
In todays competitive college admissions landscape, students must do more than present impressive resumes and polished essaysthey must showcase self-awareness, intellectual depth, and an authentic sense of purpose. At Top Tier Admissions, we believe that cultivating these qualities begins with developing a students metacognition: the ability to think about ones own thinking.
In todays competitive college admissions landscape, students must do more than present impressive resumes and polished essaysthey must showcase self-awareness, intellectual depth, and an authentic sense of purpose. At Top Tier Admissions, we believe that cultivating these qualities begins with developing a students metacognition: the ability to think about ones own thinking.
Last month, we explored the Known-Unknown Matrix to help students and families make sense of what’s within control ( and what isn’t) amid college admissions. We peeled back the layers of mystery to reveal what admissions officers are really looking for, and where uncertainty still exists. (If you missed it, you can read that post here.) This month, we shift from understanding the process to shaping your story within it using the one canvas you’re given: the application.
The college application process can feel overwhelming, with endless forms, essays, deadlines, and the constant weight of life-changing decisions looming overhead. During this high-pressure time, practicing self-care isn't just a luxuryit's essential for maintaining your mental health and putting your best foot forward. Here are five practical ways to take care of yourself while navigating college admissions.
No, its not time to jump. But it is time to strategize and fast. Were talking about that dreaded enrollment cliff , and its no longer impending. Its happening. Higher ed has started to feel the brunt of a steady decline in enrollment, a trend underscored by recent data. In just the last two years, the sector contracted by 2% , according to a report from the National Center for Education Statistics, highlighting a widespread challenge that has been building over the last decade.
Congratulations on completing the first semester of your junior year of high school! As we laid out back in August , your junior year is the most important year in preparing for college admissions from an academic standpoint as it is the last full year of grades that colleges will see as they review your college application and it will likely be your most rigorous year of classes with AP, Honors and/or IB courses.
What should you do if your students first semester did not go as planned? First, dont panic. Many students struggle and then use those struggles to flourish. But it is time to have some serious conversations and develop a better game plan for the second semester. Start by level setting the expectations. When first-year college students struggle, they tend to get into a mindset that everybody is thriving except them.
Many students will know the feeling of opening an admissions decision and seeing one of two words: deferred or waitlisted. After the already stressful application process, this news might put you in a state of further uncertainty. This can be stressful for not only students but also for parents and counselors alike. Understanding the distinction in the deferred vs. waitlisted decision is essential to navigating this stage with confidence.
The University of Chicago (UChicago) is one of the most prestigious and competitive schools in the U.S. , and the numbers back that up. For the Class of 2028, UChicagos acceptance rate hit a historic low of 4.5%. Getting in is harder than ever, putting it ahead of even some Ivy League schools when it comes to exclusivity. So, what does that 4.5% really mean?
Institutions need to optimize their website content for AI-powered search results. Search is dramatically evolving—and fast. Generative AI (Gen AI), especially Large Language Models (LLMs), are completely reshaping how information is processed, synthesized, and delivered. This changes how prospective students are influenced and impacts your institution’s visibility.
Recently, I shared 10 always‑on strategies every private school admissions and marketing director should build into their systems—year-round habits that drive consistency. This post isn’t about those long-term routines. Instead, it’s about summer action, taking advantage of a quieter season to wrap up this year well and prepare for a strong fall launch. 1—Review and Refine Your Admissions Funnel Summer is the perfect time to analyze your admissions funnel from inquiry to enrollment.
Important Note: The purpose of this detailed listing is to help you plan your scholarship search throughout the year. Please find information below about scholarships for Florida students. Some of the deadlines may be from prior years. Scholarship deadlines are cyclical, so even if a deadline has passed, the website will likely be updated for the 2023-24 cycle.
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. Nothing speaks louder to prospective students than real experiences shared by current students. Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). These strategies harness the voices of your students to create compelling, authentic narratives that resonate.
Virtual college tours help you decide which universities you want to apply to when it’s time. They also enable you to eliminate schools which might not be a good fit. Check out our blog to learn more about which schools offer these tours. However, you might still have questions about exactly what to do when you’re “touring.” To guide you through the journey, we’ve provided some tips on how to take advantage of these virtual visits.
What is a Pell Grant? As a prospective college student, this is one of the most important questions you can ask. Thats because, depending on factors like your socioeconomic status, the answer to this question may be your ticket to making an expensive college education more affordable. Unfortunately, far too many students who might benefit from this grant do not know enough about it.
A recent study examining the educational backgrounds of top achievers in American society presented compelling evidence that elite colleges play an outsized role in shaping future leaders. The findings are both thought-provoking and sobering, especially for families navigating the competitive college admissions process. At Top Tier Admissions, we aim to help families understand and contextualize studies like this while empowering students to chart their unique paths to success.
If you havent already heard, Google will stop displaying reviews and ratings for schools on Google Business Profiles starting April 30, 2025. This change, confirmed by Google, aims to prevent prank reviews and unhelpful commentary from negatively impacting schools. While this may bring relief to some schools, it poses a new challenge for schools that use positive reviews as part of their marketing strategy.
As a parent, I know how hard it can be to let go and allow our children to manage the bumps and bruises of life. I wish to protect my daughter from every difficulty and shield her from every hurt. However, as a higher education professional, I know I cant, and shouldnt, parent with that as my priority. In my work in higher education, I see examples of parental over-involvement that may come from love but may not, in the end, succeed in producing confident, capable adults.
The math test is looming. You’ve reviewed your notes from class by carefully reading and re-reading every word. With your notes, homework, graded quizzes, and textbook laid out beside you so that you can look for a hint if you get stuck, you work through many examples from the notes and the textbook. You believe that you are ready to successfully take the test and at long last earn that ever elusive higher grade.
No extracurricular activity is “bad,” but some definitely catch the eye of college admissions teams more than others. What really stands out are the activities that are less common and show how deeply committed or successful you are in your chosen pursuit. For example, Tier 1 extracurricularsthose that showcase extraordinary achievement or leadershiptend to carry the most weight because theyre so rare.
We are often asked whether it is too early to start the college admissions process in the 10 th grade. The answer is, like many things in life, it depends. If you are keenly interested in the college process and motivated to get started, the spring semester of 10 th grade is a perfect time to begin exploring the world of college admissions. 10 th grade is an exciting time as you have hopefully found a nice rhythm between your academics, extracurriculars, and social life.
The University of Texas Austin (UT) is a large, public research university in Austin, Texas. UT is a super popular school with our clients, both first-year and transfer, and it makes sense! Its an extremely highly ranked public university with top-notch programs in everything from business to STEM to the humanities. First-year admission to UT is competitive, especially for out-of-state students, but their overall acceptance rate is 29%.
The purpose of this detailed listing of Arkansas scholarships for college is to help you plan your scholarship search throughout the year. Please find information below about scholarships specifically for Arkansas students. Some of the deadlines may be from prior years. Scholarship deadlines are cyclical, so even if a deadline has passed, the website will likely be updated for the current school year.
Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. While recruitment is essential to maintaining a thriving institution, keeping students engaged and enrolled until they complete their programs is just as vital. Why is that? High dropout rates can impact institutional reputation, funding, and overall student satisfaction.
In a recent New York Times op-ed , Jenny Anderson and Rebecca Winthrop highlighted a survey of over 4,000 members of Gen Z in which 49% said they did not feel prepared for the future. Additionally, employers have reported that employees from this generation lack many of the key skills necessary to succeed in the workplace. In their op-ed, Anderson and Winthrop, authors of The Disengaged Teen: Helping Kids Learn Better, Feel Better, and Live Better , argued, Many recent graduates arent able to se
As graduate programs face rising competition and shifting student expectations, it's not enough to just attract website trafficyou need that traffic to convert. Whether that means requesting more information, starting an application, or scheduling a call with admissions, your digital experience plays a huge role in driving prospective students forward.
What Works (and What Gets Ignored) According to Real Students See what students told us in the 2025 E-Expectations report. If you work in enrollment or financial aid, you’ve probably asked yourself: What actually helps students figure out college, and what just adds to the pile? For the 2025 E-Expectations survey , we went straight to the source—nearly 1,600 high school students themselves—and the answers are refreshingly straightforward.
This has been the year of weddings for me. My son got married in November down in Florida, and we will be attending four weddings in the next 3 months. I even had to go buy an additional suit so I would not be seen wearing the same outfit four times. One key for any wedding is planning things down to the smallest detail. My son’s wedding was a small one down in the Florida panhandle, and we rented a house to fit everyone invited to the wedding.
As our third of four children prepares to leave home, Im overcome with a quiet, profound joy. Weve raised another decent, capable human being, and that, to me, is success. In a world that often defines worth by job titles and salaries, I’ve wrestled with my own sense of value as a mostly stay-at-home, sometimes-paid-to-work mom. My ambition has never been tied to promotions or paychecks.
Introduction Selecting an undergraduate college is a pivotal decision that can shape your future and career trajectory, particularly for those hoping to pursue a career in business. The right business school can unlock important professional opportunities, extensive alumni networks, and real-world experiences through internships and case studies. In this guide, we’ll explore the best undergraduate business schools, key criteria to evaluate, and how to present the best version of yourself o
Did you miss the applications for summer writing programs ? Or do you have prior commitments for the summer already? If youre still looking for a writing program to join, consider EmersonWRITES. EmersonWRITES is a writing program that takes place during the semester rather than in summer. If this is an opportunity youre interested in checking out, keep reading.
This probably won’t come as a surprise to you, but standardized testing (as in, the SAT and ACT) can have disparate negative impacts on first generation and/or low income (FGLI) students compared with wealthier students. Add to that that there are a lot of misconceptions about test scores and admissions, and if you're a first generation and/or low income student, the whole SAT/ACT situation might feel like navigating a maze blindfolded.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
105 
Let's personalize your content