Stop Shouting. Start Attracting: Why Value-Driven Content Wins in Graduate Enrollment Marketing
The Enrollment Marketer
APRIL 15, 2025
Graduate enrollment marketing is undergoing a long-overdue shift. The days of blasting out digital ads and expecting prospective students to immediately inquire or even apply are fading. Todays graduate prospects are more discerning, more research-driven, and more skeptical of traditional marketing. They dont want to be sold to. They want to be helped.
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