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Maximizing the Impact of Digital Advertising for Language Learning Programs

HEM (Higher Education Marketing)

At Higher Education Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs. The following strategies offer actionable steps to elevate your ads targeting language students and attract the right prospects to your programs. Let’s explore!

Programs 105
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The Real Playbook for International Student Recruitment in 2025

Niche

International student recruitment isn’t what it used to be. But they’re not just walking dollar signs international students support over 300,000 jobs and bring global perspectives and cultural diversity to campus. For tuition-dependent institutions, international enrollment is mission-critical.

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Applying to Colleges in the USA: A Guide for International Students

AdmissionSight

With so many options, it’s no wonder the USA draws around 1 million international students each year. Learning how to apply for college in the USA as an international student might feel overwhelming, but breaking it down into simple steps makes the process manageable. Build your program and target colleges list.

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Get Results in 2025: Key Education Marketing Strategies for Success

HEM (Higher Education Marketing)

Education marketing promotes educational institutions, programs, and services to prospective students, their families, and other stakeholders. Students value authenticity and transparency, seeking honest communication about program costs, outcomes, and career prospects. What is education marketing? What comes next?

Education 105
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How to Get into MIT as an International Student: Strategy

The Koppelman Group

For international students considering MIT, we highly recommend pursuing a proven strategy early. Every year we help international students get into outstanding schools, including MIT. Afterall, MIT is an iconic school for engineers and STEM-minded students who want to rocket to the top of their chosen field.

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How to Get into Duke as an International Student: Strategy

The Koppelman Group

Getting into Duke is hard for anyone, and every year we support international students in doing just that. A key piece of how we get international students into Duke is strategy, and a strong strategy requires an understanding of the playing field. Contact us to get your customized international application strategy.

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WeChat vs. WhatsApp: Which is the Best Tool For Your School Audience

HEM (Higher Education Marketing)

WeChat is an all-in-one app that combines messaging, social media, payments, and mini-programs. WeChat has become a critical hub for creating a complete digital ecosystem for schools looking to recruit international students from China or engage with Chinese-speaking communities. Why do people use WeChat?