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Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. As an education marketer, ask yourself: how can you create an experience that ensures students feel supported and motivated to stay the course? Why is that?
Having spent years in highereducation enrollment and marketing, I’ve know firsthand the dedication it takes to connect with prospective students and ensure their success, keenly aware of the immense effort required, the daily challenges teams face in standing out amidst a sea of institutions, and the ever-increasing workloads they manage.
Artificial intelligence (AI) has already made significant inroads into highereducation, transforming various aspects of campus life and academic processes. However, the integration of AI in highereducation is not without its challenges and ethical considerations.
However, as a highereducation professional, I know I cant, and shouldnt, parent with that as my priority. In my work in highereducation, I see examples of parental over-involvement that may come from love but may not, in the end, succeed in producing confident, capable adults. Put down the passwords!
Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in highereducation, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Understanding HigherEducation CRM What is a CRM in highereducation?
However, the demands of modern education require more than just experience; they call for ongoing growth and refinement. Pursuing highereducation equips teachers with advanced skills, fresh perspectives, and deeper knowledge, enabling them to meet the evolving needs of their students and communities.
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including highereducation marketing. But what does data analytics mean in the context of highereducation marketing, and how can you apply it to achieve tangible results?
As a highereducation marketing firm and award-winning design agency, RNL was an ideal choice as a job shadowing partner. RNL’s expertise in highereducation marketing helps colleges and universities effectively attract, engage, and enroll students.
How Elmira College Enrolled Their Best Class in 10 Years Despite FAFSA Fiascos and Campus Silos Dennis Kelly, Elmira College Dennis Kelly has seen a lot in his 30 years in highereducation. However, like many small colleges around the country, it struggled in an increasingly difficult highereducation environment.
Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students.
In recent years, the landscape of highereducation has dramatically shifted for U.S. students, with more of them considering studying abroad as a viable alternative to expensive American universities (as noted in this recent Business Insider article ). The rising costs of education in the U.S.
I serve as an academic advisor at a large university which puts me in the unique position of witnessing firsthand what most of you only speculate about highereducation and the college experience today. Purdue University is a public research university in West Lafayette, Indiana. Tell them to get help.
They include institutions that exist to push the boundaries Among small, rural liberal arts colleges is a subset of schools founded at different times and for different reasons to challenge the status quo in highereducation and to turbocharge the notion of education as an engine of social good.
January Farmers Mutual Hail Company National FFA Scholarship This provides $1,500 to an individual who is a fourth year high school student or in college, who plans on obtaining a bachelors degree in one of four specified areas at a highereducational institution, who has a GPA of 3.0 State University. Learn more here.
faced the social and educational upheavals of the pandemic.Now those college-bound students confront a highereducation landscape thrown into uncertainty by actions of a new federal administration. As Im sure you also know, the president has directed that the Department of Education (DOE) beclosed , with some functions (e.g.,
Here, King’s University College gets it right. Source: King’s University College | Instagram 3. Example: Here, the University of Guelph posts an incredibly moving story in observance of World Mental Health Day. Source: University of Guelph | Instagram 4. Source: University of Western Ontario | Instagram 9.
The University of Texas at Austin (UT Austin) received a record-breaking surge in applications for the Fall 2025 term. For Texass flagship public university, applications from in-state residents increased by 12%, while out-of-state applications soared by 48%. Applications for freshman admission increased 24.3%
Example: Here, John Cabot University in Rome showcases its unique location and stunning campus in a virtual tour. Source: John Cabot University However, pay attention to the importance of high-quality production. Example: This student takeover by Oxford University showcases a unique aspect of the school’s culture – formals!
Let’s face it, the world of online highereducation is a whirlwind. University marketers and recruiters are excited about the potential of AI to transform their work. The new study indicates that universities see that AI can make the student experience more personal and efficient.
Source: RMIT University | WeChat Example: WeChat Groups allow you to address up to 40 prospects at once, making them a valuable tool for sharing important news and updates, as RMIT University does here. Its universal appeal and ease of use make it ideal for communicating with students from diverse backgrounds.
We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in highereducation. Understanding Multi-Channel Marketing in HigherEducation What is multi-channel marketing?
Community college isn’t just an affordable way to ease into highereducation before transferring to a four-year program—it’s also a great option if you want to skip the university route altogether. This means you can still pursue highereducation even if your high school grades or test scores aren’t the strongest.
Despite popular belief—and contrary to what a certain statue might suggest—John Harvard did not found Harvard University. This inheritance and his dedication to highereducation led him to make a substantial donation to the newly established college in Cambridge, Massachusetts. When was Harvard founded?
Reading Time: 11 minutes Student retention remains one of the biggest challenges in highereducation, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in highereducation has evolved into something far more holistic than it once was.
To keep up with these demands, highereducation has become essential for career advancement in nursing. If you are considering taking your nursing career to the next level, understanding the benefits of highereducation is the first step.
Saudi Arabia can be a compelling study-abroad option for international students as highereducation initiatives are bolstered in the Middle-eastern country under the Saudi Vision 2030. The goal is to create a multi-faceted economy, attract and sustain global talent, and create a knowledge-based social fabric.
The University of Louisville – Get the Whole Community Involved The University of Louisville made a great holiday video this year. Source: University of Vermont | YouTube Trent University – Remember to Infuse Some Holiday Magic! Here, the University of Toronto acknowledges this stress and provides a solution!
…and What You Need to Do to Stay Ahead The highereducation enrollment landscape is undergoing a significant transformation, driven by shifting demographics , technological advancements , and economic uncertainty. Universities are leveraging student influencers on campus for enrollment and advancement opportunities.
At HigherEducation Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. In 2025, brochures and campus visits alone are no longer enough.
The expectations of highereducation faculty and staff have changed. With this data, youll have a clear picture of your universitys workplace culture, helping you make meaningful improvements driven by faculty and staff input. Here are five reasons your institution should consider administering the updated CESS in 2024-2025.
Source: University of Waterloo Example : On its website, the University of Waterloo has a dedicated page for members of its community who are interested in its student ambassador program. Source: University of Oxford | TikTok Example: Take a look at the comments on this TikTok video.
Reading Time: 10 minutes The way higher institutions define and acknowledge student success in highereducation today is changing rapidly. This is why universities are looking beyond enrolment figures, they are now more focused on helping their students thrive academically, socially, and professionally.
Source: University of Waterloo Example : On its website, the University of Waterloo has a dedicated page for members of its community who are interested in its student ambassador program. Source: University of Oxford | TikTok Example: Take a look at the comments on this TikTok video.
As colleges and universities continue to rise above the challenges brought on by the pandemic five years ago, it has become clear that the new normal for highereducation demands more than resilienceit requires strategic foresight and proactive leadership. How can you make the future of your campus more clear and sustainable?
As highereducation faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.
Founded in 1975, the Hispanic Scholarship Fund aims to empower Hispanic students to pursue highereducation and achieve their full potential. Financial aid award letter—A letter from your college or university detailing the financial aid package you have been offered, including grants, loans, and scholarships. GPA on a 4.0
This last half decade has delivered unprecedented disruption for university leaders. As we move through 2025 and look at the landscape beyond, it’s clear that adaptability, resilience, and innovative thinking are crucial for successful university management. Woefully few universities do.
Amid cries for transparency and political pressures to alter the curriculum, attitudes toward highereducation continue to shift as public confidence wanes, so lets set out to understand these shifts and, more importantly, how you can combat their impact. Institutions using direct admissions also report a positive impact.
If the University of Virginia (UVA) is on your radar, youve probably seen its rankings and wondered what they mean. In this blog, well break down the University of Virginias 2025 rankings and what they mean for you. How Does the University of Virginia Rank Nationally and Globally? How much does the University of Virginia cost?
Here’s a quick look at both top universities before we get into the specific factors: Oxford University Oxford is the oldest university in the English-speaking world, with teaching dating back to 1096. Harvard University Harvard University, founded in 1636, holds the title of the oldest highereducation institution in the U.S.
It found that a disproportionate number of top achievers attended just 34 “elite” colleges, which include Ivy League institutions and others like Stanford , MIT , and the University of Chicago. Harvards Impact : No surprise, Harvard University stood out, producing a significant percentage of these leaders across sectors.
Flexibility : In addition to highereducation, 529 plans can be used for K-12 tuition and student loan repayment (subject to specific limits). Using your 529 funds for coaching services integrates the admissions process into your overall education strategy, ensuring your student is prepared while maximizing your savings.
Whether you’re aiming for a small liberal arts college or a large research university, the best test optional colleges are opening doors for students everywhere. That’s why the university continues to embrace this policy. With so many options, you’re bound to find a school that aligns with your goals.
Reading Time: 14 minutes Reaching todays college and university students, most of whom belong to Generation Z , requires more than a digital presence. But modern college and university-age students arent always just online. Consider how Lancaster University in the UK leveraged TikTok to promote its online open days.
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