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Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. If youre new to educational marketing or administration, you may benefit from a working definition of the topic were exploring. What is education marketing? Lets explore! Struggling with enrollment? Contact HEM today!
How Elmira College Enrolled Their Best Class in 10 Years Despite FAFSA Fiascos and Campus Silos Dennis Kelly, Elmira College Dennis Kelly has seen a lot in his 30 years in higher education. However, like many small colleges around the country, it struggled in an increasingly difficult higher education environment.
Why does this matter for education marketing? A school podcast is an audio series created by educators, students, or staff to share news, stories, or educational content. They deliberately planned the first season of the podcast to coincide with the university’s virtual orientation program for new students.
This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!
How can colleges better reach, educate, and support these first-generation students about affordability to prevent them from ruling out institutions that could be a great fit financially and academically? How can colleges step in to provide the necessary counseling and education about affordability for these applicants?
Too often, debates about education focus on the components: courses, books, majors, co-curricular activities, and strategic plans. The quality of education is driven by the relationships between them that form (or do not). The quality of the educational experience and the depth of learning comes from the strength of the relationships.
Community college isn’t just an affordable way to ease into higher education before transferring to a four-year program—it’s also a great option if you want to skip the university route altogether. Also, community colleges go the extra mile to make education even more affordable. What Are the Best Community Colleges in the US?
Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!
Parents are eager to be involved in their child’s education. Source: Higher Education Marketing Defining Engagement-Based Email Marketing For schools, engagement is arguably the most crucial metric of email marketing. Source: Higher Education Marketing | Mautic 2. Source: Higher Education Marketing | Mautic 4.
Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in higher education has evolved into something far more holistic than it once was.
How do I get the money for my college education? These tools give you an estimate of how much your family might need to contribute toward your education. Educational loans. After you’ve chosen your college, you’ll start getting updates about important next steps like orientation, class scheduling, and housing.
” First-Generation Female Takeaway for institutions: Offer city orientation programs to help students identify safe routes, neighborhoods, and resources. First-Generation Female Takeaway for institutions: Promote alcohol and drug education programs during orientation and throughout the year. The students have spoken.
This includes (but is not limited to) racial, socio-economic, gender, geographical, and sexual orientation. By thinking about what lessons youve learned from this research, it reflects, perhaps, how you might expand on your education at UMD. We are interested in hearing about your own individual life experiences.
Reading Time: 11 minutes Higher education enrollment no longer begins with a handshake on campus; it starts the moment a student finds your website. Looking for an all-in-one student information and CRM solution tailored to the education sector? That first digital interaction sets the tone for everything that follows. Source: ILAC 10.
Swarthmore students are comfortable with intellectual experimentation and connection of ideas across the humanities, social sciences, natural sciences, and interdisciplinary studies through a liberal arts education. The questions don’t have to be college-oriented, either. What made you curious about this? as an example.
Despite his modest beginnings, John Harvard’s educational pursuits and marriage to a wealthy family later gave him a considerable inheritance, which helped establish his legacy. This inheritance and his dedication to higher education led him to make a substantial donation to the newly established college in Cambridge, Massachusetts.
From letting your chosen school know to following through on the next steps, we’ll walk you through what it takes to move confidently toward this new chapter of your education. Visit the campus and sign up for an orientation. Also, make sure you’re signed up for orientation. How Do You Commit to a College?
or even the agricultural smarts at UC Davis and the growing, community-oriented UC Merced. So, whether you’re dreaming of diving into cutting-edge tech, environmental science, the arts, or social justice, the UCs are an awesome pick for a top-notch, all-around education. Thinking about applying?
In todays digital-first world, higher education institutions are increasingly turning to digital marketing to educate, engage, enroll, and retain students.
Premeds in Idaho who plan to pursue allopathic medicine by gaining their MD have the option of applying to the University of Idaho’s WWAMI Medical Education Program , while applicants who intend to pursue osteopathy by getting their DO degree can apply to the Idaho College of Osteopathic Medicine (ICOM).
According to the Institute of International Education (IIE), international enrollment in the U.S. Institutions winning abroad are doubling down on partnerships with international high schools, local counselors, and education groups who already have the trust you’re trying to earn. in geopolitical strategy.
Automation can help accelerate communication, especially when it’s oriented toward facilitating human connections. Compress the timeline, prioritize action-oriented messaging, and provide direct links to counselors, financial aid resources, and enrollment steps.
During orientation or early in the semester, most campuses host a club fair, so keep an eye out for emails and flyers advertising the date. While you may have only had a handful of options in high school, as a freshman, there’s almost always a club that aligns with one of your interests—and if not, you can consider starting your own!
To maximize engagement, segment by academic interests, educational paths, career goals, and geographies. Yield-focused conversion tracking Inquiry-to-application, application-to-deposit, orientation attendance This is the gold standard for campaign ROI: actual movement down the funnel.
Why Marketing to College Students (1824) Matters Lets start with a simple truth: the 1824-year-old demographic is one of the most important audiences for higher education marketers today. The messages are written in a friendly, encouraging tone by health educators (e.g., Contact Higher Education Marketing for more information.
ones, they present distinct differences both in the application process and the educational experiences they offer. For business-oriented students, in particular, strong Canadian programs can offer attractive alternatives to the hyper-competitive, and pricy U.S. undergraduate business schools. or beyond its borders.
They offer an education that is fun and exciting on campus, and wildly profitable beyond. If you havent been doing independent research, interned for a local business or mentor in your potential area of study, or become a leader in an academically-oriented club, now is the time to get on itseriously, now.
Harvard College focuses exclusively on providing a liberal arts and sciences education to undergraduate students pursuing bachelors degrees. This provides a four-year liberal arts and sciences education to students pursuing bachelors degrees. Harvard Graduate School of Education (GSE). Harvard College. Harvard Law School (HLS).
The GSBA Scholarship Fund This awards educational scholarships to LGBTQ and straight-ally students who are committed to making a difference in the world. Applicants must be goal-oriented, HIV positive, and/or focusing on the treatment and/or eradication of HIV. Applicants must also be pursuing a post-secondary education of any kind.
Yet, email marketing for universities and other higher educational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in higher education marketing, and for good reason. What is educational marketing? In fact, email engagement has surged by a staggering 78% in recent years.
Look back at what you were involved with in high school (maybe poverty, food insecurity, or educational equity), and find a way to engage with the same or similar cause in college. What are your plans during and after your higher education experience? Step one, here, is to make sure you have something to write about.
Everyone has different priorities when considering their higher education options and building their college or university list. How to Write the Notre Dame Supplemental Essay #1 Prompt: Everyone has different priorities when considering their higher education options and building their college or university list. But dont worry!
These subjects formed the backbone of a traditional education when UPenn was founded in the 18th century.</p> But today, the phrase also works as a subtle challenge to students and faculty: What do you use your education for?</p> The code is integrated into orientation, course syllabi, and even disciplinary procedures.
And whether you opt to study at a large, academic medical institution like Vanderbilt University or at a preventive-care-oriented school such as Lincoln Memorial UniversityDeBusk College of Osteopathic Medicine, it is likely that you will find at least one Tennessee medical school that aligns with your own interests and goals.
Studying for an MBA in Canada offers more than just an affirmative scholastic environment and stimulating education system—it opens the door to what young and career-oriented job searchers look for: lucrative and well-paying career opportunities.
On the other hand, the MS program focuses on applied, career-oriented fields, letting you specialize in industrial-organizational psychology or quantitative methods. Its a great option for affordable and quality education in psychology. Having access to tailored options can make a big difference in your education and career path.
Time to recap the top resources, advancements, and moments in higher education family engagement. Recurring Emails automate nudges to deposit, submit the FAFSA, register for orientation, and more. It's that time of year again. We call it: CampusESP Wrapped. Over 17,000 emails delivered!
Individualized Education Program (IEP) or 504 Plan (if applicable). For students receiving accommodations or special education services, so support for your needs continues at your new school. Once approved, your new school will notify you with next steps for enrollment, orientation, or class placement. School withdrawal form.
If you come from a highly educated, American-born family, you’re likely already familiar with many colleges. However, for families who are unfamiliar with American universities or if they were educated in another country, visiting campuses can help develop college literacy.
Penn Nursing is truly trail-blazing masters’s entry-level education.” Justine Hudgins, CRNP, director of the MPN program, says, “This really expands affordability opportunities—and graduates will be prepared to step into the same entry-level nursing roles as those with BSN degrees, but with enhanced leadership and health equity education.
If youre a first-year student, youll also have a one-time $500 orientation fee added to your fall bill, plus a $100 security deposit. Federal SEOG (Supplemental Educational Opportunity Grant). For 20252026, mandatory fees total $2,586, which includes services like student activities, access to facilities, and tech support.
Detail-oriented? You can end your essay with something like this: The Pre-Professional Scholars Program has the ideal pathway to accelerate my medical education and achieve my goals. Provide context and how you improved those skills and how they can help you in your educational and career goals. Are you a problem-solver?
Times Higher Education (THE) Rankings If you’re looking at colleges with a strong global footprint, the Times Higher Education (THE) World University Rankings are a useful benchmark. From first-year orientation to late-night study sessions, the community is known for being welcoming, supportive, and genuinely collaborative.
Johns Hopkins University and University of California San Diego (UC San Diego) are leaders in public health education. Education (with a focus on diversity and inclusion): Future educators who want to be allies for all students can focus on diversity and inclusion within their education studies.
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