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AI is a valuable tool, but SEO needs writing and strategy only a person can provide. Your website is the hub of your marketing strategy and one of your institution’s most important brand assets. In fact, according to RNL’s 2023 E-Expectations Trend Report , college and university websites are the single most utilized resource for students—and 58 percent of undergraduate students use search engines to find a college’s website.
The early results for the AV Class of 2028. Before we get to the results, I want you all to realize that everyone will experience some disappointment and heartache in this process. For colleges it is all about creating a class and who fits what they need for their class. For more about this please read our blog post on institutional priorities from last year.
Register now for this free webinar on Thursday, March 14, at 1 pm EDT. From Inquiry to Enrollment: Understanding the Admissions Sales Process In today’s competitive educational landscape, effectively managing the admissions sales process is crucial for private school success. “From Inquiry to Enrollment” is a must-attend webinar tailored specifically for private school administrators and staff who are dedicated to optimizing their school’s enrollment strategies.
Sacramento State University announced plans to open the nation's first Black Honors College this fall. The college will be an "institution within the institution" with its own faculty, staff, and learning spaces. All students interested in Black history, life, and culture are encouraged to apply. Sacramento State University announced its plans for a Black Honors College on campus, the first college or university to ever pursue an honors program specifically dedicated to supporting Black students
A few weeks ago, a friend told me about the concept of “Value Capture” – a phrase coined by Dr. Thi Nguyen, a philosophy professor at the University of Utah. Essentially, value capture occurs when a metric becomes the motivation for a certain behavior (Abstract and paper here.) For example, instead of posting pictures on social media to simply share with family and friends, we become focused on and consumed by the number of likes or impressions we receive.
Every year, Georgia has a cold snap, where the temperature gets below 30 degrees, the stores run out of milk and bread (no, I don’t know why), and everyone huddles under a blanket. This year winter really hit in mid-January, and it got down to 15 degrees. When it gets that low, you suddenly add on worries about frozen pipes, getting pets indoors and the like.
The U.S. Department of Education has finally released its first look into the 2022-2023 academic year. Their IPEDS snapshot data showcase how many students were enrolled in different types of programs on a given fall semester day. There are three important findings: Undergraduate enrollment continued its decline but slowed to -2 percent (see Figure 1) Graduate enrollment contracted by 1 percent—the first time in a decade (Figure 2) Students opting to enroll in all online or some online courses a
Happy Valentine’s Day. Now is the perfect time to start thinking about your course selection for next year. What classes should I sign up for next year? A student's classes are often a big factor in college admissions decisions. 1. All students should take a challenging course load. This is especially important to do in subjects you are considering pursuing in college.
Happy Valentine’s Day. Now is the perfect time to start thinking about your course selection for next year. What classes should I sign up for next year? A student's classes are often a big factor in college admissions decisions. 1. All students should take a challenging course load. This is especially important to do in subjects you are considering pursuing in college.
In the realm of private school marketing, the power of story cannot be overstated. In my conversations with school leaders and through my experiences with Enrollment Catalyst, I’ve observed a profound truth: relatable, authentic stories are not just content — they are the heart and soul of effective school marketing. I believe in the power of storytelling.
The Department of Education over the last six months negotiated a student debt forgiveness plan for “borrowers experiencing hardship.” The plan would offer debt relief to borrowers with an 80% chance or higher to default on their loans soon. It also promises to create an application process for ongoing debt forgiveness. Higher education stakeholders agreed to greenlight the proposal despite some points of disagreement.
Franklin Cummings Tech announced today a $2 million donation from Liberty Mutual Insurance. Delivered over five years to boost access to clean tech careers in environmental justice communities, this is one of Liberty Mutual’s largest philanthropic contributions and builds on the foundation’s long-time partnership with Franklin Cummings Tech. Liberty CleanTech Lab The funds will support the capital campaign of Boston’s only independent technical college as it moves forward with plans to build a n
Reading Time: 8 minutes If you’ve followed the latest marketing trends, you’ve likely noticed the shifting dynamics in how educational institutions implement their inbound strategies. As you might suspect, these changes are driven by a need to connect meaningfully with potential students and generate high-quality leads in an increasingly competitive space.
AI governance is a crucial part of the AI implementation process. Artificial intelligence (AI) has made a buzz throughout higher education in the past year. According to a recent survey of education professionals , 50 percent said they use AI in admissions—and that number is expected to grow to 80 percent in 2024. However, two-thirds of respondents said they are “very concerned” or “somewhat concerned” about the ethical implications of AI.
February and spring breaks are great times to visit campuses. For northern colleges, if you love them in the snow and cold, you will always love them. If you are visiting down south or out west, it is a great escape from the rough weather. Here are some things to consider when planning college visits: 1) Always try to book an official tour and information session. 2) If all of the official tours and/or information sessions are filled but you still decide to visit somewhere, please, at a minimum,
As a consultant and advocate for effective private school marketing strategies, I always focus on innovative approaches to enhance word-of-mouth (WOM) marketing. With the ever-changing landscape of school marketing, word-of-mouth remains the primary way a parent discovers your school. While word-of-mouth will occur naturally and organically, I believe that your role is to inspire more of it in your community.
The Worcester Polytechnic Institute (WPI) Business School has infused STEM and real-world learning into its curriculum. WPI Business School Dean Debora Jackson underscored the importance of STEM and real-world learning for business students in an interview with BestColleges. WPI has project-based learning centers across the globe, including a financial technology (fintech) project center on Wall Street.
One of the things that really levels up when you go from high school to college is the library. At Colorado State, the William E. Morgan Library is four massive floors of books, technology, study and reflection rooms, cozy seating, and enough knowledge and specialty assistance to blow your mind. Here are just five (of many!) unexpected services you’ll find when you walk in the door. #1.
Reading Time: 9 minutes As social media evolves, how students, parents, and the community communicate and share feedback about educational experiences is also changing. This year, for example, we will see a growing reliance on social media platforms for customer service and as valuable sources for school and program reviews. Schools must adapt their social listening strategies to these new dynamics.
As the landscape of higher education continues to be fraught with enrollment challenges, steep competition, and rising costs, university leaders often find themselves in the unpleasant position of determining how to do more with less. What can be implemented to remove barriers for prospective students, improving their experience and institutional outcomes, while not sacrificing legitimacy or precious time and energy along the way?
I want to thank my colleague Meg Joyce for co-writing this blog post with me. Test scores and test-optional admissions, which have been in the spotlight for several years now, are getting renewed attention as of late. Many colleges have still not decided if they will become permanently test-optional for admissions. Instead, they are tracking how their test-optional students do once they are on campus, and they will use that data to make a final decision eventually.
Welcome to a forward-thinking exploration of AI in education, brought to life through an interview and accompanying graphic both created by ChatGPT. This discussion delves into how artificial intelligence, specifically ChatGPT, is transforming private school marketing and admissions, offering practical insights and innovative strategies. The visual element, designed to complement the conversation, showcases the synergy between AI and educational advancement.
Write your best Common App Essay: 2024-2025 Edition Here is a dirty little secret: some of the 2024-2025 Common App essay prompts will bring you down like quicksand while others give you the exact structure and framing that you need to show and tell a story that colleges will love. In the below thirty-minute in-depth video I grade and rank each of the seven Common App essay prompts in order to help you determine which will give you the best chance of positively differentiating your college appli
Students with a parent who doesn't have a Social Security number currently cannot complete the FAFSA. There is no timeline for a potential fix to this technical issue. Submitting a FAFSA form through the mail may provide a workaround for many students. It also ensures they can still qualify for state and institutional financial aid. Students whose parents are either undocumented or not U.S. citizens currently cannot submit the Free Application for Federal Student Aid (FAFSA) online, but one work
Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. As digital touchpoints present a focused message, they can convert a casual browser into an engaged prospect. Establishing a strong online presence with well-optimized landing pages is now considered necessary for educational institutions aiming to attract and retain students.
A Marketer’s Thoughts on Changing Student Expectations There is no doubt that Millennials and GenZ have driven dramatic change in higher education because the expectations of these generations are changing everything. Add in the pandemic, and the changes in expectations accelerated across all industries—healthcare, employment, and goods and services—because almost everything can now be delivered online or virtually.
The maximum score on the SAT is a 1600. Out of the two million students who take the test every year, only about 500 get the highest possible SAT score. This elusive perfect score catapults you to the top of high school academic achievement and can be a big boost to your college applications. I scored perfect scores on the SAT. I actually scored two perfect scores —a 1600 in 2004 when I was in high school, and a 2400 in March 2014 when I took it ten years later.
This week we welcome Associate Director for Guest Experience, Andrew Cohen, to the blog. Welcome, Andrew! Since there is no majoring in “admission” in college, I often get asked how I ended up in a career working in college admission — more specifically, managing campus visits and events. Like many of my colleagues in this profession, I started out as a college tour guide.
Dartmouth College Dartmouth College has announced that it will yet again require high school students to share either an SAT or ACT score as part of their application for admission. The change takes effect for students applying for Fall 2025 admission (those students who will begin their applications in Summer or Fall 2024). “The reactivation [of the test-required policy] has been modeled on a very comprehensive research study by a group of faculty,” said Lee Coffin, Vice President and Dean of A
San Francisco Mayor London Breed announced a new effort to bring historically Black college and university (HBCU) programming to the Bay Area this summer. The Black 2 San Francisco initiative aims to create satellite campus partnerships with several HBCUs. The University of San Francisco, San Francisco State University, and the University of California at San Francisco are involved in the partnership.
Reading Time: 8 minutes As digital media has become more integrated into our daily lives, how we consume information has dramatically shifted, and visual content has become crucial in capturing and retaining audiences’ attention. Younger generations are not only more visually oriented, having grown up in a digital age where visual stimuli are constant, but they also process and respond to visual information more rapidly and effectively than ever before.
It’s critical to keep students engaged and informed during the FAFSA delays. The rollout of the improved FAFSA, after much anticipation and some delay, has had a bumpy start. The good news (fewer questions and more Pell eligible students) has been overshadowed by a site launch where many families experienced irregular availability and malfunctions.
Are you scoring in the 600-750 range on SAT Reading and Writing? Do you want to raise that score as high as possible—to a perfect 800? Getting to a perfect SAT Reading and Writing test score isn't easy. It'll require perfection. But with hard work and my strategies below, you can do it. I've consistently scored 800 on Reading and Writing on my real SATs, and I know what it takes.
As you approach your senior year of college you begin preparations for college application season. You may tour multiple campuses over the summer or watch video upon video on the application process. The first question to address on this journey is what is the Common Application? With multiple application deadlines throughout the fall and winter… The post Common Application 101 appeared first on Solomon Admissions Consulting.
I’m sick of this crap. To reiterate, I don’t care about tests, other than to point out repeatedly the essential absurdity of the very concept. Use them if you want, Love them if you want. I work at a university that doesn’t require them, and I work on the west coast, where they’re essentially meaningless.
Are you ready for the new digital SAT ? Ensure you're fully prepared with these essential tips and free digital SAT practice resources. Familiarize Yourself with the Digital Format : Ace the digital interface by practicing with official College Board tests online. Navigate through the various formats of questions, test out built in tools including the Desmos calculator and answer eliminator, and get comfortable with the digital environment.
Reading Time: 8 minutes With students’ increasing reliance on digital platforms for information and decision-making, it is no surprise that search engine optimization (SEO) has become one of the most critical aspects of education marketing today. But you might wonder, “ What is SEO in education? ” SEO in education refers to optimizing educational websites by using relevant keywords and creating quality content to improve their visibility in search engine results.
What interferes with students completing a college application? The college application process is a pivotal and often overwhelming experience for high school students. As they strive to shape their academic futures, the journey can be both exciting and daunting. Recognizing the challenges that prospective students face, colleges have a unique opportunity to support and guide applicants through the application experience.
If you live in a western state, you may qualify for a tuition discount at participating out-of-state colleges. Here is. The post Complete Guide to the Western Undergraduate Exchange appeared first on Road2College.
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