Why Higher Ed Ad Costs Spike During Election Season (and What You Can Do About It)
Ruffaloni
SEPTEMBER 27, 2024
When election season rolls around, the world of digital advertising can feel like a wild stormespecially for higher education institutions. If you’ve ever noticed that your ads cost more during an election cycle, you’re not alone. But why is that happening? Lets break it down. Whats driving up ad costs? Increased competition Political campaigns flood platforms like Facebook, Instagram, YouTube, and other social channels with massive amounts of advertising.
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