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Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in highereducation, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Understanding HigherEducation CRM What is a CRM in highereducation?
We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in highereducation. Understanding Multi-Channel Marketing in HigherEducation What is multi-channel marketing?
As highereducation faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including highereducation marketing. But what does data analytics mean in the context of highereducation marketing, and how can you apply it to achieve tangible results?
These are part of your school’s larger marketing tech stack and are the very basic components to both highereducation marketing and data-backed decisions. Download it so you can get a bird's eye view of key technical SEO metrics on your site.
Reading Time: 11 minutes Highereducation enrollment no longer begins with a handshake on campus; it starts the moment a student finds your website. To put this into context, nearly 70% of students believe their university’s digital experience should match the quality of commercial platforms like Amazon or Facebook.
A university could aim to strengthen alumni ties through interviews and updates. Source: Yale University Pro tip: Avoid trying to appeal to everyone. Source: Stanford University Whatever you choose, aim for consistency in tone and structure. Whatever the goal, be specific.
Example: Oregon State University implemented a modern CRM (Slate) to segment and personalize outreach. With this approach, Oregon State University ensures that prospects receive information relevant to them. With this approach, Oregon State University ensures that prospects receive information relevant to them. Much better.
Yet, email marketing for universities and other highereducational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in highereducation marketing, and for good reason. What is educational marketing? Attended a webinar, downloaded a brochure, etc.)
In today’s education landscape, safety isn’t just a responsibility; it’s an expectation. From K-12 schools to sprawling universities, institutions are under growing pressure to prepare for emergencies. In response, many universities adopted robust mass notification systems, and today, the Jeanne Clery Act mandates that all U.S.
Her advice to Penn colleagues last year also underscores how diversity, equity, and inclusion (DEI) in highereducation won’t be fully realized by one committee, one survey, or one appointee. I know of several open positions at major universities and colleges across the country. And now we’re reclaiming it again.”
To participate, student must download the Goodwall app and simply share a video sharing how winning this scholarship would help you achieve your educational goals, on the hashtag #ScholarshipNow. Scholarship for Special Educators Sponsor : HIE Help Center Amount : $1,000.00 Applicant must be pursuing a STEM-related field.
Education In this section, you’ll see the following subsections to complete: HigherEducation: You’ll have the option to include multiple schools for Undergraduate and Graduate institutions. However, if this section applies to you because you attended a college or university prior to medical school, you’ll enter your schools.
Blogs How to empower student-parents in highereducation A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. Here are some key findings: Teen parents juggle multiple responsibilities. Ready to find out more?
Imagine how easy our lives in highereducation enrollment would be if students submitted an RFI form, submitted an application, and then enrolled on the timeline that works best for us. Take a step back and understand if you were a prospect at your organization or your university, what would you need to know to go through this funnel?
Let’s start with the kids: They still use email Download the report Nearly 2,000 high school students participated in our most recent E-Expectations® high school student survey. Nearly all students (94%) will open emails from colleges and universities, but only 20% remember at least one email from a specific university or college.
Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the highereducation sector is no exception. Example: Here, the University of Fredericton has secured high-volume keywords, making them easy to find for anyone exploring their MBA options on YouTube.
As colleges and universities work to recruit and retain students in the post-pandemic world, understanding students and their families is more important than ever. Here are a few key highlights from these studies, and I invite you to download these free reports to uncover even more interesting findings.
This gives your school a short window to learn everything there is to know about the new changes in web analytics for highereducation —including how to properly set up, track, and compare your metrics. . These changes naturally impact your metrics, making it trickier to compare data from Universal Analytics (UA) to GA4.
In 2018, we used a representative 100 students to illustrate how colleges and universities across the country were delivering on the promises of highereducation. Five years later, what has changed? Explore this infographic to find out. View a full list of sources below. Economic Well-Being of U.S.
Reading Time: 10 minutes Globalization and the increasing popularity of distance learning means educational institutions must cast their nets wide to attract students from diverse geographical and cultural backgrounds. As a highereducation marketing agency, we understand that venturing into Baidu PPC can seem daunting.
Using CRM software for highereducation, you can add new contacts and even create new lead stages for better sorting. What would the best CRM for highereducation do? Example: McMaster University quickly communicates with new prospects who have just submitted their contact information.
A school page gives a school, college, or university the chance to present itself and showcase its community and academics. Example : John Cabot University has a well-structured LinkedIn page introducing its campus and teaching approach to new prospects.
For instance, through this landing page, the University of Toronto encourages visitors to download the brochure for its Sustainability Leadership program. Though all the prospects who download the brochure won’t necessarily turn into students, the university can keep nurturing these leads and helping them go down the enrollment funnel.
Blogs Creating a data-informed campus: part 3 Using data to facilitate institutional effectiveness The conversation around data-informed decision making in highereducation continues to accelerate. Analytics in highereducation: Benefits, barriers, progress, and recommendations. Ready to find out more?
Example : In the spirit of the holidays, Edinburgh University created a video that showcases the beauty of the city. The video below is a fun example of how Boston University uses Facebook videos to do precisely that: While social platforms used to be about connecting with friends and family, those days are over. million video views.
Example : Juno College sends its leads a well-structured email that contains a thoughtful career package for students to download along with a CTA that invites them to schedule a call with a member of the school’s Student Success Team: Source: Juno College 2. Considering starting your own highereducation email marketing campaign?
You can also explore how your school’s curriculum prepares students for future success in highereducation and beyond, showcasing testimonials from alumni who have excelled. Additionally, sharing success stories from students and faculty can illustrate the positive impact of your educational programs.
Scratch that- if you have never watched Family Feud, you can check it out on ABC, Hulu, download the Feud Live app or view some priceless clips on YouTube. She looks at the undergraduate enrollment and sees that in recent years the population has been becoming increasingly female- a general trend in highereducation.
The need for data-informed decision making in highereducation continues to increase. Highereducation leaders often overestimate the analytics, data, and information capabilities of the institution (2). In reality, education lags behind all other sectors in adoption of analytics solutions (3).
Source: York University Involving various stakeholders in the content creation process can add diversity and authenticity to your blog. Source: Queen’s University Belfast Example: Here, Queen’s University Belfast showcases a compelling student success story in a Q and A format.
Below are examples of TOFU blog content—the first targeting prospects interested in studying abroad in Geneva and the second targeting prospects interested in welding careers: Source: Webster University Geneva Source: North American Trade Schools As you develop these ideas, be sure to stay organized by updating your school’s content calendar.
How University of Denver Strengthened its Strategy with an Improved Value Proposition University of Denver's partnership with EAB's Strategic Advisory Services About The University of Denver (DU) is a private research university in Denver, Colorado.
billion downloads worldwide, TikTok is the place where young generations go to look for entertainment, news, tips, and all sorts of information. Example: In this post, the University of Toronto uses the trend “Wes Anderson Style” to tour its centre for experiential education outside the classroom (Hart House). With over 3.5
Blogs How Change Leadership Propelled University of Wisconsin-Milwaukee’s Journey to Equity Change leadership acts as a vital bridge between intent and action. They integrated equity-minded practices into routine processes, policies, and decision-making, ensuring that the transformation was ingrained in the fabric of the university.
Legacy admissions: Is it here to stay or will more colleges and universities abandon the practice? Check your email for a link to download the app, and browse through sessions and speakers to add a few SACAC member-led sessions to your schedule. Send them to communications@sacac.org.
Consider the following ideas to help improve your UX: 1) Have a clear call-to-action (CTA) always visible There’s a lot to like about landing on the home page of Mount Saint Mary’s University (MSMU). MSMU hides the universal navigation behind a hamburger menu (a smart way to conserve space on mobile) but keeps the primary CTA above the fold.
App Promotion: This might not be a prevalent objective within the education industry, as its primary purpose is to get people to download and install an app. For instance, when prospects run into the following Yorkville University ad and click the ‘learn more’ button, they are redirected to the university’s website.
Both of these reports are essential in analytics for schools, allowing you to track key actions on your site—such as pageviews, scrolls, outbound links, file downloads, video engagement, and more. The post Analytics for Schools: Your Comprehensive Guide to GA4 Reports appeared first on HigherEducation Marketing.
These actions, or conversions, can include a variety of desired outcomes, such as making a purchase, filling out a form, signing up for a newsletter, or downloading a piece of content. Source: TikTok Example : John Cabot University attracts prospective students on TikTok with relatable content that highlights student life and academics.
These events allow you to meet representatives from various colleges and universities, learn about their programs and offerings, and ask any questions you may have. To help you do this, download a list of questions to ask college representatives, as well as resume templates to send to your area admissions officer.
For the third year, TikTok was the most downloaded app of 2022, hitting 656 million downloads , 100 million more than Instagram , which took second place. In the example, below, you can see the results that show up if a user searches on TikTok for “Canadian Universities.” appeared first on HigherEducation Marketing.
Example : Iona University developed a Google Display ad that appears on a website geared toward its target audience. Source: Iona University. Below is an example of a video ad created by the University of Leeds to attract prospects using one of Facebook’s ad placements: Source: University of Leeds.
Quill and Scroll: An In-Depth Look at the Prestigious Honor Society for High School Journalists Quill and Scroll is an international honor society dedicated to recognizing and supporting high school journalists and their educators. Founded in 1926 by George H. What is the history and evolution of the Quill and Scroll?
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