This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in highereducation. Understanding Multi-Channel Marketing in HigherEducation What is multi-channel marketing?
Fresh data RNLs research studies show a big disconnect between what highereducation offers and what students need. A new report from the Western Interstate Commission for HigherEducation is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth.
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including highereducation marketing. But what does data analytics mean in the context of highereducation marketing, and how can you apply it to achieve tangible results?
There has been greater awareness in recent years of the influence of generational differences in highereducation, and this made me interested to explore the perceptions of students by age within our National Online Learners dataset. The older the student, the more likely they are to be satisfied with their tuition investment.
Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in highereducation, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Understanding HigherEducation CRM What is a CRM in highereducation?
The benefits of email marketing don’t stop there as pictured below, an effective school email marketing strategy can offer increased brand awareness, an avenue for promoting programs and content, a great way to generate new leads, a platform for guiding new prospects down the enrollment funnel, and build relationships.
These are part of your school’s larger marketing tech stack and are the very basic components to both highereducation marketing and data-backed decisions. This tool works well if you’re not sure how to create content, trying to brainstorm your blog strategy , or researching interests related to programs.
Reading Time: 11 minutes Highereducation enrollment no longer begins with a handshake on campus; it starts the moment a student finds your website. That starts with smart lead capture tools: “Download a brochure.” That first digital interaction sets the tone for everything that follows. Modern applicants are tech-native.
They deliberately planned the first season of the podcast to coincide with the university’s virtual orientation program for new students. You may already have access to podcast-friendly tools through student programs. Tip for schools on a budget: Consider using your media or IT lab for recordings.
Are they spending five minutes reading your nursing program page but bouncing quickly from your homepage? If a student explores your hospitality program at 11:00 p.m. For example, engineering-minded students get content on OSU’s tech programs, improving engagement and application conversion. Personalization builds a connection.
A smarter, more sustainable approach to marketing your grad programs starts by drawing students in through high-quality, helpful content and strong search visibility not shouting louder or spending more than the competition. Todays graduate prospects are more discerning, more research-driven, and more skeptical of traditional marketing.
Yet, email marketing for universities and other highereducational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in highereducation marketing, and for good reason. In fact, email engagement has surged by a staggering 78% in recent years. Absolutely. Meet Sophie.
This synergy is especially relevant in highereducation, where the line between operational communication and marketing is increasingly blurred. Segmentation and Personalization The platform’s segmentation features let you target messages based on program, campus, enrollment stage, or any other custom criteria.
Her advice to Penn colleagues last year also underscores how diversity, equity, and inclusion (DEI) in highereducation won’t be fully realized by one committee, one survey, or one appointee. So we hustle and we do programs and we do what we think works. Our white nursing colleagues must do their part in this work.
Applicant must have an interest in pursuing or continuing a four-year academic program related to Information Technology (IT). BroBasket Scholarship Program Sponsor : BroBasket Amount : $1,000.00 Scholarship for Special Educators Sponsor : HIE Help Center Amount : $1,000.00
With a variety of options available, you might even think about applying to more than one type of residency program. ERAS is a streamlined and centralized system that enables you to apply to multiple residency programs simultaneously. For the 2026 application season, 62 specialties are participating in ERAS. (If
Therefore, as you seek to improve your recruitment endeavors in 2024, adopting a CRM for highereducation isn’t a choice but a necessity. Continue reading to delve deeper into the significance of implementing an education-industry-focused CRM. What is the Purpose of a CRM for HigherEducation?
Imagine how easy our lives in highereducation enrollment would be if students submitted an RFI form, submitted an application, and then enrolled on the timeline that works best for us. Do you have a Yellow Ribbon Program?). But we know that’s not the case. What does financial aid look like?
Blogs How to empower student-parents in highereducation A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. family, friends, neighbors, public school programming, etc.) Nearly 75% relied on informal and/or unpaid child care.
Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the highereducation sector is no exception. Prospective students tend to research various programs over an extended period, comparing schools based on ranking, tuition fees, and specializations.
In an era where the cost of highereducation is steadily rising, prospective students and their families often grapple with the question of whether a college education is truly worth the investment. This instrument is designed for students who are primarily enrolled in online learning programs.
Here’s what we learned: Program fit: The top priority Unsurprisingly, 95 percent of students want to know about your academic programs and majors. Spotlight those programs, share juicy details about the curriculum, and highlight awesome opportunities for hands-on learning like internships and research.
For schools, search ads are ideal for targeting prospective students searching for educationalprograms, scholarships, or study opportunities in specific fields. Display ads are especially effective for reaching students who may not be actively searching for educationalprograms but are browsing content related to education.
That said, schools can also use their LinkedIn page to highlight new campaigns, new scholarship opportunities, or new programs in their LinkedIn content marketing strategy. Example : The McGill University School of Continuing Studies uses LinkedIn to share news on its upcoming program.
Using CRM software for highereducation, you can add new contacts and even create new lead stages for better sorting. This means your team can add information such a s agent details, if applicable, the student’s program of choice, educational background, and emergency contacts, just to name a few: .
For instance, through this landing page, the University of Toronto encourages visitors to download the brochure for its Sustainability Leadership program. Though all the prospects who download the brochure won’t necessarily turn into students, the university can keep nurturing these leads and helping them go down the enrollment funnel.
A well-structured website should include dedicated pages for admissions, academic programs, extracurricular activities, and student life. You can also explore how your school’s curriculum prepares students for future success in highereducation and beyond, showcasing testimonials from alumni who have excelled.
Highlight Relevant Career Information in Your School’s Automated Email Campaigns In the early stages of the enrollment journey, prospects typically consider the career before they show interest in a specific program. Once they discover your school and land on your program page, they may be more inclined to discover what your program offers.
Blogs Creating a data-informed campus: part 3 Using data to facilitate institutional effectiveness The conversation around data-informed decision making in highereducation continues to accelerate. Analytics in highereducation: Benefits, barriers, progress, and recommendations. Ready to find out more? link] Hillman, N.,
The need for data-informed decision making in highereducation continues to increase. Highereducation leaders often overestimate the analytics, data, and information capabilities of the institution (2). In reality, education lags behind all other sectors in adoption of analytics solutions (3). ETL specialists.
A great way to capitalize on this trend is to create student ambassador programs and spotlight social media-savvy students. Involving actual students in various types of content can help you create authentic conversations about your school, its programs, and other relevant issues for prospects. conversion rate, a total reach of 1.3
Some school marketers may think that top-of-the-funnel (TOFU) prospects are researching programs, but that’s not usually the case. Here, your goal is to delve deeper into relevant subjects for first-time readers instead of focusing on your programs and their benefits. That means they have questions like: What are my career options?
These stories can highlight student achievements, faculty innovations, and unique school programs, thereby painting a vivid picture of the school environment. CTAs guide readers toward the next step, whether it’s subscribing to a newsletter, downloading a resource, or contacting your admissions team.
2) Shorten your RMI forms You probably have an inquiry form of some type on your college admissions website or your college’s program page. If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for highereducation in addition to application-based CRMs.
Reading Time: 10 minutes As a school administrator or marketer, we know that your primary goal is to reach prospective students from around the globe and encourage them to enroll in your language programs. Language schools face unique Search Engine Optimization (SEO) challenges compared to other educational institutions.
For instance, filling out forms, signing up for newsletters, downloading files, and applying for a program. In the context of highereducation, it is equally vital to check the countries where visitors are coming from. Check if your numbers are up or down.
Not to be confused with a program page, a landing page is a standalone web page that a visitor arrives at after clicking on a link – likely from an email or an ad. Thank you pages are more than a polite nod to completed forms—they’re an opportunity to deepen engagement and foster excitement about the educational journey ahead.
Unique selling points refer to the distinct characteristics or features of an educational institution or program that set it apart from competitors. These points are used to attract and persuade potential students, parents, or other stakeholders to choose that institution or program over others.
Q: Given unlimited time and funding, what one initiative, program, or service would you implement today for your students? Check your email for a link to download the app, and browse through sessions and speakers to add a few SACAC member-led sessions to your schedule. That prepared me to launch my practice.
App Promotion: This might not be a prevalent objective within the education industry, as its primary purpose is to get people to download and install an app. Schools can benefit from it by promoting enrollment in programs or courses. Sales: This objective is meant to drive online sales.
Investing in your child’s education is a significant step towards their future success. With the rising costs of highereducation, securing the means to fund those dreams is crucial. acting as the plan manager and proudly marked by the Texas Prepaid HigherEducation Tuition Board.
By creating an ad that appears at the top of Google’s search engine results page (SERP), you can boost the visibility of your programs and motivate prospects to click on your website. This can be particularly handy if your program name is a code. Four types of actions can be tracked in Google Analytics 4 (GA4).
As schools continue to embrace different digital channels and software programs, it becomes more important than ever to track conversions accurately. In the case of schools, usually the conversion action is a lead, which includes information about students who are interested in taking a program or course,” Nichollas explains.
Blogs 3 lessons on data management from our 2023 survey of CIOs and CTOs And action steps you can take today With the demand for data in highereducation at an all-time high, technology leaders feel more pressure than ever to deliver useful data when their institutions need it. Here’s why your annual climate surveys aren’t enough.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content