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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in higher education. Understanding Multi-Channel Marketing in Higher Education What is multi-channel marketing?

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Email Marketing for Parent and Community Engagement

HEM (Higher Education Marketing)

Source: Higher Education Marketing Defining Engagement-Based Email Marketing For schools, engagement is arguably the most crucial metric of email marketing. Source: Higher Education Marketing | Mautic 2. Source: Higher Education Marketing | Mautic 4. Source: Higher Education Marketing | Mautic 7.

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Transforming the Student Journey: How a Modern Portal Guides Every Step From First Click to First Day

HEM (Higher Education Marketing)

Reading Time: 11 minutes Higher education enrollment no longer begins with a handshake on campus; it starts the moment a student finds your website. That starts with smart lead capture tools: “Download a brochure.” That first digital interaction sets the tone for everything that follows. Modern applicants are tech-native.

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7 Steps to Start a School Podcast: A Guide for Modern Education Marketing

HEM (Higher Education Marketing)

They deliberately planned the first season of the podcast to coincide with the university’s virtual orientation program for new students. They collaborated with the orientation staff (Destination Kent State) to ensure content was relevant and even gathered feedback from that partnership to improve the show.

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From Inbox to Enrollment: How to Craft Email Campaigns That Actually Convert

HEM (Higher Education Marketing)

Yet, email marketing for universities and other higher educational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in higher education marketing, and for good reason. Attended a webinar, downloaded a brochure, etc.) billion, with over 376 billion emails sent daily.

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7 Landing Page Dos and Don’ts for Your School to Follow

HEM (Higher Education Marketing)

For instance, through this landing page, the University of Toronto encourages visitors to download the brochure for its Sustainability Leadership program. Though all the prospects who download the brochure won’t necessarily turn into students, the university can keep nurturing these leads and helping them go down the enrollment funnel.

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Creating a data-informed campus: part 2

EAB

The need for data-informed decision making in higher education continues to increase. Higher education leaders often overestimate the analytics, data, and information capabilities of the institution (2). In reality, education lags behind all other sectors in adoption of analytics solutions (3). Ready to learn more?