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We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in highereducation. Understanding Multi-Channel Marketing in HigherEducation What is multi-channel marketing?
Reading Time: 11 minutes Highereducation enrollment no longer begins with a handshake on campus; it starts the moment a student finds your website. That starts with smart lead capture tools: “Download a brochure.” That first digital interaction sets the tone for everything that follows. Modern applicants are tech-native.
They deliberately planned the first season of the podcast to coincide with the university’s virtual orientation program for new students. They collaborated with the orientation staff (Destination Kent State) to ensure content was relevant and even gathered feedback from that partnership to improve the show.
Yet, email marketing for universities and other highereducational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in highereducation marketing, and for good reason. Attended a webinar, downloaded a brochure, etc.) billion, with over 376 billion emails sent daily.
For instance, through this landing page, the University of Toronto encourages visitors to download the brochure for its Sustainability Leadership program. Though all the prospects who download the brochure won’t necessarily turn into students, the university can keep nurturing these leads and helping them go down the enrollment funnel.
The need for data-informed decision making in highereducation continues to increase. Highereducation leaders often overestimate the analytics, data, and information capabilities of the institution (2). In reality, education lags behind all other sectors in adoption of analytics solutions (3). Ready to learn more?
Not only does this ad increase brand awareness within a niche audience (career-oriented prospects), but it also boosts conversions via a built-in form accessible by a single click. Prospects who fill out this form are able to download a Student Guide and then further interact with the school. Source: University of Sydney .
It’s also important to note that parent involvement spikes during the summer when parents of newly enrolled students engage in orientation activities and parents of prospective students start their college search. 4 Parent engagement in highereducation can improve student yield.
Some of the most common verbs used in education-oriented calls to action include: Apply. Similarly, if you offer a free guide, you can highlight the value you’re offering by urging prospects to “download your free guide.” At the top, prospects are prompted to watch a program video, download a brochure, and apply to the program.
College Application Process The United States of America’s highereducation sector is subject to constant change and surfing these changes requires an optimistic mindset. Moreover, colleges’ cultural orientation programs also smoothen your transition. Ready then? Let’s go! Key Steps in the U.S.
Your change leadership toolkit The advice in this post is garnered from workshops I lead to help highereducation leaders become change champions. Or perhaps they are a process-oriented person who needs to understand the who, when, what, where, why, and how before they say yes. This particular step often feels uncomfortable.
Accreditation Yes Middle States Commission on HigherEducation More Details #2 What Are the Best Cal State Schools? Accreditation Yes Middle States Commission on HigherEducation More Details #9 What Are the Best Cal State Schools? The center also provides several reports and teaching resources to support its mission.
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