HEM (Higher Education Marketing)

JANUARY 10, 2024

Therefore, as you seek to improve your recruitment endeavors in 2024, adopting a CRM for higher education isn’t a choice but a necessity. Continue reading to delve deeper into the significance of implementing an education-industry-focused CRM. What is the Purpose of a CRM for Higher Education?

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HEM (Higher Education Marketing)

NOVEMBER 6, 2024

Source: Higher Education Marketing Defining Engagement-Based Email Marketing For schools, engagement is arguably the most crucial metric of email marketing. Source: Higher Education Marketing | Mautic 2. Source: Higher Education Marketing | Mautic 4. Source: Higher Education Marketing | Mautic 7.

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HEM (Higher Education Marketing)

MAY 28, 2025

Yet, email marketing for universities and other higher educational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in higher education marketing, and for good reason. Attended a webinar, downloaded a brochure, etc.) billion, with over 376 billion emails sent daily.

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EAB

AUGUST 21, 2023

Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. Here are some key findings: Teen parents juggle multiple responsibilities. Ready to find out more?

Higher Education 97

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Ruffaloni

MAY 15, 2025

At RNL, we’re constantly looking at the trends shaping higher education, and AI is definitely a big one. Ultimately, success in today’s ever-evolving higher education landscape hinges on a delicate balance: embracing the power of technology like AI while never losing sight of the fundamental importance of human connection.

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Ruffaloni

MARCH 30, 2023

Imagine how easy our lives in higher education enrollment would be if students submitted an RFI form, submitted an application, and then enrolled on the timeline that works best for us. In an era where you can download an app, complete an order, and get a product within days, it’s never been so important to have a streamlined process.

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The Enrollment Marketer

NOVEMBER 1, 2024

These are part of your school’s larger marketing tech stack and are the very basic components to both higher education marketing and data-backed decisions. Download it so you can get a bird's eye view of key technical SEO metrics on your site.

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EAB

DECEMBER 1, 2023

Infographic Unlocking AI's Potential in Higher Education 12 Innovative Ideas to Help Leaders Identify AI Promises Across Campus AI-driven innovations present numerous opportunities for higher education institutions, including providing personalized student support, supercharging faculty and staff productivity, and optimizing operations.

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Ruffaloni

JULY 13, 2023

Let’s start with the kids: They still use email Download the report Nearly 2,000 high school students participated in our most recent E-Expectations® high school student survey. If you want to know why they remembered a specific email from a college, download the report here. 30% find links to colleges’ website in emails.

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The Enrollment Marketer

APRIL 15, 2025

Data from Statista from 2021-2024 highlights that in higher education, the average CPL (cost-per-lead) from paid channels is roughly 79% higher than from organic channels (think: content, SEO). And possibly the most compelling stat of all? And be on the lookout for new research reports rolling out this summer.

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HEM (Higher Education Marketing)

OCTOBER 9, 2024

Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception. App Remarketing App remarketing is useful for reaching users who have downloaded your institution’s app or engaged with your content via a mobile app.

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HEM (Higher Education Marketing)

AUGUST 31, 2022

This gives your school a short window to learn everything there is to know about the new changes in web analytics for higher education —including how to properly set up, track, and compare your metrics. . Changes to Users in Google Analytics for Higher Education. Unlike in UA, GA4 doesn’t include a Unique Pageview metric.

Higher Education 52

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Ruffaloni

DECEMBER 7, 2023

Here are a few key highlights from these studies, and I invite you to download these free reports to uncover even more interesting findings. Read all of our research reports and reach out to discuss your best strategies Visit our Resource Library for all of our research reports, and see insights from our experts in our higher education blog.

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Retention Financial Aid Loans Scholarships 147

EAB

OCTOBER 20, 2023

In 2018, we used a representative 100 students to illustrate how colleges and universities across the country were delivering on the promises of higher education. Five years later, what has changed? Explore this infographic to find out. View a full list of sources below. Economic Well-Being of U.S.

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Ruffaloni

JUNE 20, 2024

Higher education is a big decision, and students have questions. Explore the full report and learn how you can better engage students during the search process Download the 2024 High School Student College Planning Report to read all the findings. The bottom line: Is it worth it?

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Ruffaloni

NOVEMBER 9, 2023

In an era where the cost of higher education is steadily rising, prospective students and their families often grapple with the question of whether a college education is truly worth the investment. This post was co-authored Dr. Raquel Bermejo, Associate Vice President for Market Research and Planning. You can learn more here.

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HEM (Higher Education Marketing)

SEPTEMBER 11, 2024

Whether you want users to fill out a contact form, download a brochure, or start an application, make sure the next steps are prominently displayed and simple to complete. As a higher education marketing agency, we understand that venturing into Baidu PPC can seem daunting.

Higher Education 105

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HEM (Higher Education Marketing)

JUNE 14, 2023

Why Consider Collaborating with an Education Marketing Agency Working with a higher education marketing agency may seem daunting for some schools, but the collaboration promises many advantages. The post 6 Top Tips for Schools Collaborating with an Education Marketing Agency appeared first on Higher Education Marketing.

Education 98

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HEM (Higher Education Marketing)

MAY 17, 2023

Build a Sense of Community by Highlighting Alumni Success Stories Career prospects are key concerns for many students, especially those active on LinkedIn for higher education. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on Higher Education Marketing.

Higher Education 98

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HEM (Higher Education Marketing)

DECEMBER 7, 2022

Using CRM software for higher education, you can add new contacts and even create new lead stages for better sorting. What would the best CRM for higher education do? Another key reason to use a CRM for higher education is the ability to gain access to valuable data and reports.

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HEM (Higher Education Marketing)

NOVEMBER 29, 2023

For instance, through this landing page, the University of Toronto encourages visitors to download the brochure for its Sustainability Leadership program. Though all the prospects who download the brochure won’t necessarily turn into students, the university can keep nurturing these leads and helping them go down the enrollment funnel.

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Orientation International Students Enrollment Testing 102

EAB

JANUARY 30, 2023

Blogs Creating a data-informed campus: part 3 Using data to facilitate institutional effectiveness The conversation around data-informed decision making in higher education continues to accelerate. Analytics in higher education: Benefits, barriers, progress, and recommendations. Ready to find out more? link] Hillman, N.,

Higher Education 98

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HEM (Higher Education Marketing)

MARCH 26, 2025

You can also explore how your school’s curriculum prepares students for future success in higher education and beyond, showcasing testimonials from alumni who have excelled. Additionally, sharing success stories from students and faculty can illustrate the positive impact of your educational programs.

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HEM (Higher Education Marketing)

MARCH 27, 2024

For example, One of the formidable challenges educational institutions face is accurately tracking online events such as form submissions or brochure downloads. The post Meta Conversions API: Exploring A Vital Tool In Educational Marketing appeared first on Higher Education Marketing.

Education 105

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HEM (Higher Education Marketing)

MARCH 27, 2024

For example, One of the formidable challenges educational institutions face is accurately tracking online events such as form submissions or brochure downloads. The post Meta Conversations API: Exploring A Vital Tool In Educational Marketing appeared first on Higher Education Marketing.

Education 105

Education Education Higher Education Testing 105

HEM (Higher Education Marketing)

MARCH 1, 2023

There’s a lot to explore when it comes to analytics in higher education, especially since it can help schools measure success throughout the enrollment journey. This allows them to interact with and filter your data, view different date ranges, download reports, and more.

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HEM (Higher Education Marketing)

JANUARY 11, 2023

Example : The Universidad Autónoma de Guadalajara (UAG) School of Medicine, powered by Arizona State University, began a Lead Generation campaign on TikTok, targeting 18 to 34-year-olds interested in higher education, oversees education and language training: Source: TikTok. conversion rate, a total reach of 1.3

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Georgia Tech Admissions Blog

MARCH 6, 2023

Scratch that- if you have never watched Family Feud, you can check it out on ABC, Hulu, download the Feud Live app or view some priceless clips on YouTube. She looks at the undergraduate enrollment and sees that in recent years the population has been becoming increasingly female- a general trend in higher education.

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EAB

NOVEMBER 9, 2022

The need for data-informed decision making in higher education continues to increase. Higher education leaders often overestimate the analytics, data, and information capabilities of the institution (2). In reality, education lags behind all other sectors in adoption of analytics solutions (3). Ready to learn more?

Higher Education 98

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HEM (Higher Education Marketing)

MARCH 15, 2023

Example : Juno College sends its leads a well-structured email that contains a thoughtful career package for students to download along with a CTA that invites them to schedule a call with a member of the school’s Student Success Team: Source: Juno College 2. Considering starting your own higher education email marketing campaign?

Financial Aid 104

Financial Aid Enrollment Higher Education Education 104

HEM (Higher Education Marketing)

AUGUST 30, 2023

For instance, filling out forms, signing up for newsletters, downloading files, and applying for a program. In the context of higher education, it is equally vital to check the countries where visitors are coming from. Check if your numbers are up or down.

Education 96

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HEM (Higher Education Marketing)

JULY 24, 2024

CTAs guide readers toward the next step, whether it’s subscribing to a newsletter, downloading a resource, or contacting your admissions team. The post Unlocking the Power of Blogging in Educational Marketing appeared first on Higher Education Marketing. The placement of CTAs can significantly impact their effectiveness.

Education 101

Education Education Placement Enrollment 101

HEM (Higher Education Marketing)

JANUARY 25, 2023

In a lot of cases, this can translate to producing career guides, reports, and other types of downloadable content. Here, it’s important to curate the information and make it highly enticing to motivate users to go through the extra effort of sharing their contact details and downloading the files.

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THE SOUTHERN SCOPE – COLLEGE ADMISSIONS BLOG

SEPTEMBER 14, 2023

Check your email for a link to download the app, and browse through sessions and speakers to add a few SACAC member-led sessions to your schedule.

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HEM (Higher Education Marketing)

AUGUST 2, 2023

billion downloads worldwide, TikTok is the place where young generations go to look for entertainment, news, tips, and all sorts of information. Incorporating all these TikTok SEO strategies can help your educational institution achieve online visibility, improve engagement, and establish an enduring relationship with students.

Higher Education 96

Higher Education Enrollment Education Education 96

HEM (Higher Education Marketing)

OCTOBER 16, 2024

In addition to blog posts, consider creating other types of content such as videos, infographics, and downloadable resources. The post SEO Strategies for Language School Websites appeared first on Higher Education Marketing. These topics are relevant to your audience and provide opportunities to incorporate keywords naturally.

Education 105

Education Education International Students Out-of-State 105

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

Thank you pages are more than a polite nod to completed forms—they’re an opportunity to deepen engagement and foster excitement about the educational journey ahead. An optimized thank you page can continue the narrative, providing content like school videos or brochure downloads that maintain interest.

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