EAB

SEPTEMBER 11, 2023

Blogs How Change Leadership Propelled University of Wisconsin-Milwaukee’s Journey to Equity Change leadership acts as a vital bridge between intent and action. They integrated equity-minded practices into routine processes, policies, and decision-making, ensuring that the transformation was ingrained in the fabric of the university.

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Grants Retention University University 59

EAB

NOVEMBER 1, 2023

How Howard University’s Holistic Approach to Strategy is Leading to New Levels of Excellence Howard University's Partnership with EAB's Strategic Advisory Services About Howard University (Howard) is a private, federally chartered historically Black research university in Washington, D.C.

Higher Education 59

Higher Education Education Education University 59

HEM (Higher Education Marketing)

SEPTEMBER 18, 2024

For schools and universities, this means highlighting your institution’s strengths, unique programs, and the success stories of your alumni. This predictive capability is particularly powerful for educational institutions looking to maximize their marketing efforts. So, what does this mean for you as a school or university?

Education 59

Education Education Higher Education Enrollment 59

BestColleges

JANUARY 5, 2023

If a state governor bans TikTok from government devices, colleges and universities in that state don't have to restrict it from their internet access. In the last three weeks, several public universities banned the social media app TikTok from university devices and Wi-Fi networks. University of Oklahoma.

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Government In-State Higher Education Policies 98

HEM (Higher Education Marketing)

MARCH 2, 2023

For the third year, TikTok was the most downloaded app of 2022, hitting 656 million downloads , 100 million more than Instagram , which took second place. In the example, below, you can see the results that show up if a user searches on TikTok for “Canadian Universities.” appeared first on Higher Education Marketing.

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BestColleges

APRIL 26, 2024

Last summer, the University of Michigan launched a suite of AI tools available for campus community members to explore AI in a safe and secure environment. The services included U-M GPT, a campus-exclusive ChatGPT tool, and U-M Maizey, which can be trained on university documents and programmed into a personal AI assistant or tutor.

University 52

University University Scholarships Higher Education 52

HEM (Higher Education Marketing)

NOVEMBER 29, 2023

For instance, through this landing page, the University of Toronto encourages visitors to download the brochure for its Sustainability Leadership program. Though all the prospects who download the brochure won’t necessarily turn into students, the university can keep nurturing these leads and helping them go down the enrollment funnel.

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Orientation International Students Enrollment Testing 74

The Enrollment Marketer

APRIL 17, 2024

Consider the following ideas to help improve your UX: 1) Have a clear call-to-action (CTA) always visible There’s a lot to like about landing on the home page of Mount Saint Mary’s University (MSMU). MSMU hides the universal navigation behind a hamburger menu (a smart way to conserve space on mobile) but keeps the primary CTA above the fold.

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The Enrollment Marketer

MAY 25, 2023

While there’s no magic formula or secret life hacks to higher education marketing, there are a few simple tips that can help you day to day. Download DD’s Enrollment Marketing Benchmark Report. Practice enrollment marketing self-care It’s no secret that higher education enrollment is a tough job. Look no further!

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HEM (Higher Education Marketing)

JULY 24, 2024

Source: York University Involving various stakeholders in the content creation process can add diversity and authenticity to your blog. Source: Queen’s University Belfast Example: Here, Queen’s University Belfast showcases a compelling student success story in a Q and A format.

Education 72

Education Education Placement Enrollment 72

EAB

NOVEMBER 9, 2022

The need for data-informed decision making in higher education continues to increase. Higher education leaders often overestimate the analytics, data, and information capabilities of the institution (2). In reality, education lags behind all other sectors in adoption of analytics solutions (3).

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THE SOUTHERN SCOPE – COLLEGE ADMISSIONS BLOG

SEPTEMBER 14, 2023

Legacy admissions: Is it here to stay or will more colleges and universities abandon the practice? Check your email for a link to download the app, and browse through sessions and speakers to add a few SACAC member-led sessions to your schedule. Send them to communications@sacac.org.

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HEM (Higher Education Marketing)

JANUARY 11, 2023

Example : In the spirit of the holidays, Edinburgh University created a video that showcases the beauty of the city. The video below is a fun example of how Boston University uses Facebook videos to do precisely that: While social platforms used to be about connecting with friends and family, those days are over. million video views.

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Higher Education Accommodations Education Education 79

EAB

MAY 23, 2023

Five strategic priorities for admissions teams in a time of exceptional change The remarkable convergence of crises our nation has faced since the start of the pandemic has amounted to a stress test for higher education, revealing strengths and vulnerabilities that previously went unnoticed, were underestimated or were perhaps misunderstood.

Enrollment 52

Enrollment Higher Education Out-of-State Retention 52

HEM (Higher Education Marketing)

MARCH 15, 2023

Example : Juno College sends its leads a well-structured email that contains a thoughtful career package for students to download along with a CTA that invites them to schedule a call with a member of the school’s Student Success Team: Source: Juno College 2. Considering starting your own higher education email marketing campaign?

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Financial Aid Enrollment Higher Education Scholarships 79

EAB

DECEMBER 19, 2022

In his keynote address, EAB’s Dr. Ed Venit explored the “ripples” that will impact higher education years into the future, and what actions can be taken today to prepare for them: 1. University of the District of Columbia. Tuskegee University. Columbus State University. Colorado State University-Pueblo.

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Transfer Retention Higher Education Out-of-State 52

EAB

NOVEMBER 6, 2023

Read on for five key insights and recommendations to ensure Gen P’s success in higher education. Download the process mapping tool here. Questioning the Value of a College Education The most concerning trend is the increasing number of students questioning the value of a college education. Ready to find out more?

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HEM (Higher Education Marketing)

AUGUST 2, 2023

billion downloads worldwide, TikTok is the place where young generations go to look for entertainment, news, tips, and all sorts of information. Example: In this post, the University of Toronto uses the trend “Wes Anderson Style” to tour its centre for experiential education outside the classroom (Hart House). With over 3.5

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Higher Education Enrollment Education Education 68

EAB

JANUARY 23, 2023

Currently, many colleges and universities are reevaluating the effectiveness and efficiency of their teams. Download the BIT/CARE team assessment 2. Stanford University's Red Folder is an excellent example of this effort. Stanford University's Red Folder View resource 3.

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Higher Education University University Education 72

Georgia Tech Admissions Blog

MARCH 6, 2023

Scratch that- if you have never watched Family Feud, you can check it out on ABC, Hulu, download the Feud Live app or view some priceless clips on YouTube. She looks at the undergraduate enrollment and sees that in recent years the population has been becoming increasingly female- a general trend in higher education.

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Admissions Out-of-State GPA Financial Aid 130

StandOut College Prep

APRIL 8, 2023

These events allow you to meet representatives from various colleges and universities, learn about their programs and offerings, and ask any questions you may have. To help you do this, download a list of questions to ask college representatives, as well as resume templates to send to your area admissions officer.

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College Fairs Financial Aid Essay Writing Extracurricular 83

Great College Advice

FEBRUARY 2, 2024

College Application Process The United States of America’s higher education sector is subject to constant change and surfing these changes requires an optimistic mindset. Download the AmberStudent app now to book an affordable home for your adventure. Ready then? Let’s go! Key Steps in the U.S.

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International Students Applications Accommodations Financial Aid 52

BestColleges

JANUARY 17, 2023

Now, some educators in the higher education sector are concerned about the future of learning. Edward Tian — a computer science major and journalism minor at Princeton University — recently created GPTZero during his winter break. Tian tweeted , "in short, there's so much chatgpt hype going around.

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Minor Higher Education Education Education 59

HEM (Higher Education Marketing)

APRIL 24, 2024

These actions, or conversions, can include a variety of desired outcomes, such as making a purchase, filling out a form, signing up for a newsletter, or downloading a piece of content. Source: TikTok Example : John Cabot University attracts prospective students on TikTok with relatable content that highlights student life and academics.

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Extracurricular Education Education Out-of-State 86

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. by growing lifelong learning offerings. Ready to find out more?

Graduate Students 59

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CampusESP

JUNE 22, 2021

I teamed up with Sarah Coen , Vice President of Strategic Initiatives and Enrollment Management at Transylvania University , to present the future of parent and family engagement at the 2021 Ruffalo Noel Levitz National Conference. Parent involvement in post-secondary education has always been high, but it spiked when the pandemic hit.

Financial Aid 52

Financial Aid Retention Orientation Higher Education 52

HEM (Higher Education Marketing)

JUNE 19, 2024

From enhancing online presence to leveraging data-driven marketing, these strategies are designed to help educational institutions navigate the complexities of student recruitment and achieve sustained growth. Source: University of Western Ontario Example : How do you encourage enrollment?

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Enrollment Education Education Financial Aid 69

HEM (Higher Education Marketing)

AUGUST 23, 2023

App Promotion: This might not be a prevalent objective within the education industry, as its primary purpose is to get people to download and install an app. For instance, when prospects run into the following Yorkville University ad and click the ‘learn more’ button, they are redirected to the university’s website.

Education 67

Education Education Placement Enrollment 67

EAB

JANUARY 30, 2023

The summer after my sophomore year, I was surprised to learn that, according to the university's formula, I had worked too much; as a result, they declared me ineligible for work-study entering my junior year. From that moment forward, I wanted to learn everything I could about university advancement. Ready to find out more?

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Scholarships Grants Higher Education Acceptance 52

HEM (Higher Education Marketing)

JUNE 19, 2024

From enhancing online presence to leveraging data-driven marketing, these strategies are designed to help educational institutions navigate the complexities of student recruitment and achieve sustained growth. Source: University of Western Ontario Example : How do you encourage enrollment?

Enrollment 52

Enrollment Education Education Financial Aid 52

HEM (Higher Education Marketing)

JUNE 28, 2023

Both of these reports are essential in analytics for schools, allowing you to track key actions on your site—such as pageviews, scrolls, outbound links, file downloads, video engagement, and more. The post Analytics for Schools: Your Comprehensive Guide to GA4 Reports appeared first on Higher Education Marketing.

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Transition Enrollment Higher Education Education 72

DC College Counseling

NOVEMBER 21, 2023

He recommends students ask questions when they look at colleges and universities' middle 50% of test scores to understand whose scores are included in that figure. It reads a little bit like Bama Rush meets the Murdaugh’s, and I’ve already downloaded the book to read over the holidays. After all, what does that range even represent?

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PSAT Out-of-State Early Decision Standardized Testing 59

EAB

OCTOBER 14, 2022

University leaders can’t assume that graduate students successfully navigated their undergraduate journey and therefore have all the strategies figured out to be successful in their graduate program. Download the white paper. NTR can be calculated as Total Annual Tuition minus Discount/Scholarship. Student Success and Retention.

Enrollment 52

Enrollment Financial Aid Retention Tuition 52

HEM (Higher Education Marketing)

SEPTEMBER 28, 2022

WhatsApp is free to download and use, so your school can start making the most of its service at no additional cost. Unlike other marketing channels–which involve a constant stream of communication–a content strategy isn’t essential to get started on WhatsApp for education. Source: Northumbria University. Even better?

Education 52

Education Education International Students Transfer 52

DC College Counseling

SEPTEMBER 19, 2023

If you’re interested in more on the history of antisemitism in higher education, don’t miss the podcast Gatecrashers , which I posted about last fall. It should be noted that the faculty representative on the state university system’s board of governors voted against this decision, citing a lack of data.

Out-of-State 59

Out-of-State Public School In-State Private School 59

The Enrollment Marketer

JANUARY 12, 2024

While it is true that the metrics that matter for each school will vary to some extent based on the circumstances each school is operating within, there are certain baseline data points that are universally important for most schools. radio advertising), but serve an important role in the overall branding of the university.

Enrollment 52

Enrollment Out-of-State Higher Education College Fairs 52

StandOut College Prep

NOVEMBER 22, 2023

Applicants must reside in Georgia, enroll in an ABET program at a college/university. Applicants must be graduating high school, intend to enroll into a four year college/university, display the qualities above, and have a minimum SAT score of 1000 or ACT score of 22. Download application here. More information here.

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Scholarships GPA Grants Tuition 98