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Conversion rates and capture rates in higher education are important pieces of online marketing. But there’s more to the enrollment management story than what happens with marketing and lead generation.
Amanda Bettencourt and many faculty across Penn have used generative AI tools as a creative way to empower students to apply what they are already learning.
As we move further away from the height of the pandemic, the admissions landscape is changing and many schools are reevaluating their testing policies. Harvard follows other Ivy League schools.
Your new family onboarding process doesn’t stop at the beginning of the school year. This milestone marks the continuation of your ongoing strategy to integrate and retain new families. Recently, I had the opportunity to present a webinar to nearly 800 school leaders sponsored by Blackbaud. You can access the recording to learn about a comprehensive approach to onboarding new families: Beyond Enrollment–Onboarding K-12 Families for Retention Success.
Recently an article came out in Forbes which explained that all colleges, including the Ivy League, will get slightly easier to get into because of the impending demographic cliff. We disagree. What is the demographic cliff? The demographic cliff refers to how the number of traditional college-aged students will peak in 2025 and then decline dramatically for several years, the result primarily of declining birth rates following the 2008 recession.
Search engine optimization (SEO) is an essential element of any institution’s lead generation strategy and is a core tactic that should be at the center of your digital marketing strategy. Why? Your competition is investing in SEO. SEO delivers high-quality and high-propensity leads—great for top-of-funnel growth. Your web ranking improves when you add value to the web, increasing your visibility—Google matters.
For aspiring doctors, the journey to medical school is often viewed as a challenging and competitive process. While excellent grades and strong MCAT scores are certainly crucial, the role of one’s undergraduate institution in shaping this path is a topic of great interest to students, parents, and educators alike.
The American Academy of Nursing has named Julie A. Fairman, PhD, RN, FAAN , Professor of Nursing at Penn Nursing , a Living Legend. This honor is bestowed upon a person who has made significant contributions to nursing and health care over the course of their career. The official designation will be made at the Academy's 2024 conference, Courageous Transformations Towards an Equitable Future , which will take place October 31- November 2, 2024, in Washington, D.C.
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The American Academy of Nursing has named Julie A. Fairman, PhD, RN, FAAN , Professor of Nursing at Penn Nursing , a Living Legend. This honor is bestowed upon a person who has made significant contributions to nursing and health care over the course of their career. The official designation will be made at the Academy's 2024 conference, Courageous Transformations Towards an Equitable Future , which will take place October 31- November 2, 2024, in Washington, D.C.
Senior year of high school is about to start, and UGA is on the list of schools you are considering. But what now? How do you make sure you are giving us the information we want, and how will UGA review your file? Over the last 15 years, I have shared a great deal of advice about the UGA Admissions process. For this admissions post, I will try to pull together some of the highlights that can hopefully be a resource for your admissions journey.
As private school leaders in admissions, marketing, and administrative leadership, understanding the perceptions and experiences of new parents is crucial for continued growth and success. Conducting an annual new parent survey can provide invaluable insights that help refine your enrollment and marketing strategies. Incorporating this survey into your yearly plans is beneficial and essential.
Reading Time: 10 minutes K-12 private schools face unique challenges when it comes to enrollment, including intense competition from other private and public schools, fluctuating demographic trends, and the high expectations of parents seeking the best educational environment for their children. These challenges necessitate the development of effective private school marketing strategies.
Navigating the crowded waters of online higher education requires a standout positioning strategy. Differentiating between one program and the next can be hard for prospective students. An effective strategy starts with understanding what resonates with these students, and RNL’s new online student report provides the clues we need to develop a strategy that will connect with students.
On July 15th, the ACT announced significant changes to the ACT exam, including shorter sections, fewer questions, and an optional science section. Find out everything you need to know and how these changes impact you.
The Penn Artificial Intelligence and Technology Collaboratory for Healthy Aging (PennAITech) at the University of Pennsylvania focuses on identifying developing, evaluating, commercializing and disseminating innovative technology and artificial intelligence methods and software to support aging. The Collaboratory is an initiative involving Penn's School of Nursing , the Perelman School of Medicine , and other departments across the University of Pennsylvania funded by the National Institute on A
Students will have the option to take the science portion of the ACT, similar to the optional writing portion. The math, reading, and English core test will be reduced from three hours to two hours to curb test-taking fatigue. The new ACT will roll out online in spring 2025 and in school in spring 2026. Many colleges and universities went test-optional during the COVID-19 pandemic, and some have recently reinstated standardized testing requirements.
In the ever-evolving landscape of college admissions, the ACT has made bold moves to redefine its role and stay ahead of the competition, particularly the Digital SAT. New changes announced to the ACT will not only make it more popular but could also challenge the dominance of the Digital SAT. Here’s why. ACT: THE GAME-CHANGING INNOVATIONS The ACT has introduced two fundamental changes that set it apart from its traditional format and its competitors: Enhanced Flexibility: Students can now choos
Should You Take a Gap Year? Exploring the Benefits and Considerations An increasing number of students are opting to take a year off between high school and college. The reasons vary from wanting to “take a break” from homework and exams to a desire to travel, follow a passion, or simply work and save money… The post Should I take a Gap Year? appeared first on Solomon Admissions Consulting.
Higher education has been through the wringer these past few years, with little signs of those challenges letting up. And now, what colleges have been anticipating for years is just around the corner: the 2025 enrollment cliff.
Reading Time: 11 minutes What search engine does China use ? As an educational institution trying to reach the Chinese market, the answer to this question is vital to your marketing strategy. In the realm of search engines, Baidu reigns supreme in China, commanding over 70% of the market share. For educational institutions looking to recruit international students from China, understanding and leveraging Baidu’s unique SEO landscape is essential.
Jonas Nursing , a leading supporter of doctoral nursing education in the US, and the American Association of Colleges of Nursing (AACN), announced that Stephanie Acquaye, BSN, RN , a current PhD student at Penn Nursing, has been selected as a Jonas Scholar for the program's 2024-2026 cohort. This program aims to improve health care by expanding the pool of PhD and DNP-prepared nurses needed to educate the next generation of nurse leaders.
The Pac-12 Conference currently consists of only Washington State University and Oregon State University. Former Pac-12 schools left for other conferences offering better media deals. Both remaining Pac-12 schools will compete in football within the Mountain West Conference. The future remains uncertain for the Pac-12, which could reconstitute its membership.
Letters of recommendation play a vital role in a student’s successful college or grad school admissions journey. Small yet mighty, these letters provide insight on a student’s academic strengths and potential contributions to their campus or program. When asked what he’s looking for when reviewing a letter of recommendation as part of graduate admissions at Brown University, Dr.
Faculty Frustration with High School Curricula Having spent the majority of my career in enrollment management positions, the question of standardized testing’s impact on college admissions arises more frequently than you might expect. Collegiate faculty often express frustration with high school curricula, particularly the lack of courses that encourage students to think critically or synthesize… The post The Effect of Standardized Testing on College Admissions: An Expert’s Op
Learn 6 practical tips to save money in college, from becoming an RA to renting textbooks. Discover how to minimize debt and save money while in college.
Reading Time: 9 minutes In today’s digital age, schools must leverage every tool at their disposal to enhance communication, attract prospective students, and establish authority. One of the most effective yet often underutilized tools is blogging. As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment.
Recent trip to Singapore Shame on Texas A&M for communicating to prospective applicants, families, and schools that you must apply as soon as possible. If any A&M staff member wants to join me on an unedited livestream, I welcome the opportunity for you to clarify the most problematic messaging of any university anywhere. I argue in my book Surviving the College Admissions Madness that elite universities do not care about you, although it’s debatable whether A&M qualifies as elite.
Gov. Maura Healey signed the $58 billion state budget July 29. The budget establishes the MassEducate free-tuition program for all state residents, including undocumented students. Massachusetts is also the only state to offer a free nursing school education across a whole college system. Every Massachusetts resident now has access to free community college.
With so many factors to consider—academic programs, campus culture, future career prospects, etc.—it’s no wonder that college rankings often become a focal point of the college decision-making process. Earlier this month, Money Magazine released their annual list of the best colleges in America, providing a fresh perspective on institutions that excel not only in academic excellence but also in affordability and student outcomes.
There is no set age to prepare your child for the Ivy League or Ivy-like schools. However, there are many habits we can foster from a young age. Academic prowess, a high level of personal development, along with a strategic approach are all necessary while positioning your child to apply to an Ivy League or… The post How early should I start preparing my child for the Ivy League?
Case Western Reserve University, often referred to as simply Case Western or CWRU, is a mid-sized private research institution located in Cleveland, Ohio. With an emphasis on the STEM disciplines, Case Western has some of the top-ranked engineering programs in the country, but they also excel in areas such as nursing and business.
Whom, when, and how to ask for great medical school recommendation letters, including word-for-word scripts (Note: A version of this article can also be found in our free, 102-page comprehensive guide to medical school applications, Get Into Medical School: 6 Practical Lessons to Stand Out and Earn Your White Coat. ) - Introduction Similar to writing the AMCAS personal statement , the thought of asking for medical school letters of recommendation (or in AMCAS terms, letters of evaluation) makes
Thanks to ingenious virtual resources, you can access the information you need to continue your college journey without ever leaving home. Here are the resources and a systematic approach I recommend to all of my students who are planning to attend college.
Sixteen exams will go fully virtual in May 2025, and 12 exams will be hybrid. The College Board plans to change eight additional exams to virtual in the future. The hybrid exams, which contain graphing or symbolic notation, will have exam questions online but responses in physical books. Starting in the 2024-2025 school year, students can access free online practice exams, quizzes, teacher-created materials, and test previews on the Bluebook app.
Out of the top 50 private universities in the United States, MIT and Georgetown are the only two that cannot be accessed through the Common App. Navigating the Georgetown application can be a bit tricky, so I’ve broken down Georgetown’s deadlines, the application process, and tips and tricks for submitting a successful app to D.C.’s prestigious Jesuit powerhouse.
The ACT is undergoing major changes. Earlier this week, the CEO of ACT, Janet Goodwin, announced plans to adapt the test to better meet the needs of students and educators, namely through increased flexibility and a shorter test. The changes to the ACT are significant and long-term, so if your child is a rising junior or younger, it’s essential to stay informed about these upcoming changes.
Fordham University differs from many in its peer group of selective, academically strong schools located in the Northeast who have seen their acceptance rates plummet over the last decade.
In this blog, discover the ins and outs of college major selection and how your teen can make the best choice to highlight their strengths and aspirations.
Financial aid for college is available through several different sources. Understanding each source is paramount in minimizing the cost of college. According to the College Board’s Trends in Student Aid , $234.6 billion was provided in federal, state, and institutional grants in the 2021-2022 academic year. Wondering how to get your hands on some of this money?
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