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Best Practices for Remarketing to MBA Prospects Online

HEM (Higher Education Marketing)

Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception. App Remarketing App remarketing is useful for reaching users who have downloaded your institution’s app or engaged with your content via a mobile app.

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The Strategies Behind the Best College Websites

The Enrollment Marketer

If your CRM doesn’t make this an easy task, you may want to consider upgrading or augmenting your tech stack, like using HubSpot for higher education in addition to application-based CRMs. Virtual tours While virtual tours have been a thing for years, the pandemic accelerated the need for online campus tours even further.

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How to Increase Student Enrollment: 5 Proven Education Marketing Strategies

HEM (Higher Education Marketing)

Automated email campaigns can be triggered based on specific actions, such as downloading a brochure or attending a virtual open house. Here, the University of Western Ontario provides a convenient but engaging experience through various remote campus tours.

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Is Your Institution ‘Gen P’ Ready?

EAB

Read on for five key insights and recommendations to ensure Gen P’s success in higher education. The pandemic accelerated the adoption of technology in education, and students now expect seamless digital interactions and user-friendly platforms. Download the process mapping tool here. Ready to find out more?

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How to Increase Student Enrollment: 5 Proven Education Marketing Strategies

HEM (Higher Education Marketing)

Automated email campaigns can be triggered based on specific actions, such as downloading a brochure or attending a virtual open house. Here, the University of Western Ontario provides a convenient but engaging experience through various remote campus tours.

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LinkedIn Content Marketing Strategy: Showcasing Your School’s Community

HEM (Higher Education Marketing)

Build a Sense of Community by Highlighting Alumni Success Stories Career prospects are key concerns for many students, especially those active on LinkedIn for higher education. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on Higher Education Marketing.

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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.