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While recruitment is essential to maintaining a thriving institution, keeping students engaged and enrolled until they complete their programs is just as vital. As an education marketer, ask yourself: how can you create an experience that ensures students feel supported and motivated to stay the course? Struggling with enrollment?
Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers.
At HigherEducation Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Struggling with enrollment? Contact HEM today! Reach out to learn more about our services!
These are part of your school’s larger marketing tech stack and are the very basic components to both highereducation marketing and data-backed decisions. This tool works well if you’re not sure how to create content, trying to brainstorm your blog strategy , or researching interests related to programs.
At its core, education marketing is about building trust, showcasing value, and creating meaningful connections that align an institutions offerings with the goals of its audience. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Lets explore! Contact HEM today!
To stand out in this noisy, fast-moving environment, your enrollment marketing needs to work smarter. Here’s how you can make that happen: 10 tactics that schools across North America (and beyond) are using to win the attention, trust, and enrollment of today’s students. Struggling with enrollment? Recaps can power blog posts.
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including highereducation marketing. As a school administrator or marketer, youre likely aware that competition for student enrollment is fiercer than ever. Struggling with enrollment?
Though language learning is growing in popularity, for lasting success, your school must find effective ways to stand out among other language academies looking to boost their enrollment. At HigherEducation Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs.
By utilizing targeted advertising strategies, you can reach students who align with your offerings, thus enhancing enrollment rates and fostering a more engaged student body. Additionally, advertising builds a school’s brand and reputation, helping to differentiate it from competitors in an increasingly crowded educational market.
In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students!
Reading Time: 12 minutes Enrollment is no longer a funnel. That’s the promise of a modern Enrollment Management System (EMS) , but only if you choose the right one. What Is an Enrollment Management System? What Does an Enrollment System Do? From inquiry to enrollment, every stage is logged, measured, and improved.
In this blog, we’ll explore various effective school email marketing strategies designed to help you increase parent and community engagement. Our targeted email marketing services can help you attract and enroll more students. Source: HigherEducation Marketing | Mautic 2. Source: HigherEducation Marketing | Mautic 4.
In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students!
Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Reach out to us for customized, enrollment-boosting digital marketing services. These groups can foster discussions, share news, and create a sense of community that strengthens engagement and boosts enrollment.
Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in highereducation, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Struggling with enrollment? Contact HEM today!
The Chronicle of HigherEducation recently highlighted the universitys automatic-admit policy, viewed as an affirmative action alternative but also a major factor in UT Austins increasing selectivity. SAT Tutoring Expert one-on-one guidance to boost your score. The post UT Austin: Early Trends appeared first on Top Tier Admissions.
Reading Time: 11 minutes Student retention remains one of the biggest challenges in highereducation, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in highereducation has evolved into something far more holistic than it once was. Find out today!
Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Contact HEM today! Contact HEM today! FAQ Why am I not getting likes on Instagram?
Yet, email marketing for universities and other highereducational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in highereducation marketing, and for good reason. Our targeted email marketing services can help you attract and enroll more students. Lets dive in.
Graduate enrollment marketing is undergoing a long-overdue shift. One of the biggest mistakes we see in graduate enrollment marketing is expecting too much, too soon. Blogs, program pages, FAQs, and guides are often the most visited parts of a graduate site and can drive long-term traffic and inquiries. They want to be helped.
The National Student Clearinghouse Research Center estimates that enrollment in public two-year colleges in fall 2023 grew by 4.4% In spring 2024, enrollment in public two-year colleges grew 4.7 These schools offer some amazing perks, like open enrollment policies and flexible scheduling that can adapt to your lifestyle.
In todays digital-first world, highereducation institutions are increasingly turning to digital marketing to educate, engage, enroll, and retain students. This translates to setting realistic growth expectations based on an understanding that reaching your enrollment goals will take multiple academic terms.
Keep reading to discover the unique advantages of these effective education marketing tactics, get actionable insights into how to use them to reinvent your marketing plan, and examine real examples for inspiration. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students!
This week we welcome Assistant Director of Admission, Ashley Brookshire, to the blog. In fact, my hope is that by the end of this blog, the only thing clear-cut for you about the admission process is how unclear it can be. Because predicting the enrollment behavior of 17- and 18-year-olds is NOT clear-cut! Welcome, Ashley!
Reading Time: 10 minutes The way higher institutions define and acknowledge student success in highereducation today is changing rapidly. This is why universities are looking beyond enrolment figures, they are now more focused on helping their students thrive academically, socially, and professionally.
YouTube and TikTok are favorites among schools looking to use video content to communicate with their existing student body and boost enrollment due to their huge audiences and ease of use. The post Celebrate the Season: Top 10 Holiday Videos From Schools in 2024 appeared first on HigherEducation Marketing.
Reading Time: 11 minutes Highereducationenrollment no longer begins with a handshake on campus; it starts the moment a student finds your website. It centralizes the entire admissions process, from initial inquiry to application to enrollment, into one streamlined, student-friendly platform. and “I’m enrolled.”
In this blog, we discuss in detail 10 ways to pay for college, and each of these options can be a good fit for you and your financial situation. citizens and permanent residents can qualify for unsubsidized federal student loans and parent loans by filling out the FAFSA, as long as they’re enrolled at least half-time.
Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Evaluating 2024’s Performance to Shape 2025 Goals How do you create a marketing plan for education? Struggling with enrollment? Lets get started! Contact HEM today! Were here to help! Contact HEM today!
In this blog, we’ll show you how to be successful in college and give you the strategies to reach your goals—no matter where you are in your journey. When you approach your education with curiosity and wonder, you’ll find yourself more engaged and open to new opportunities. Do You Have to Go to College to Be Successful?
In this blog, we’ll break down what it means for a college to be “test-optional,” how these policies impact admissions, and introduce you to some of the best test optional colleges in the U.S. Self-reported scores will suffice during the application process, and only those who enroll will need to send official scores.
This blog post breaks down seven clear steps for launching a school podcast, from planning and production to promotion and measurement. Struggling with enrollment? Source: Bucknell University Think beyond downloads: Use the podcast to reinforce messaging in other marketing assets like blog posts, webinars, or virtual tours.
While they boast of their education systems being extensive and comprehensive, most neurodivergent students would disagree. This blog can serve as your guide on the best colleges for autistic students, including the best schools for high-functioning autism and colleges with autism programs. No, disclosure is not mandatory.
While traditional marketing methods such as word-of-mouth and print advertising still hold value, digital visibility has become crucial to school enrollment. Keep reading to understand your unique SEO needs as a private educational institution and how to maximize your schools SEO performance. Struggling with enrollment?
This blog explores ten of the best summer camp marketing strategies to ensure your program stands out. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Local community websites, parenting blogs, and school newsletters are effective promotional channels.
Students must be enrolled in at least 12 credits per semester and complete a minimum of 30 credits per academic year (this includes fall, spring, and summer semesters), all of which must apply to a chosen degree program. This allows you to potentially meet all your highereducation needs without having to worry about taking on major debt.
This blog post offers a comprehensive guide to understanding and effectively advertising to college students against this backdrop. Why Marketing to College Students (1824) Matters Lets start with a simple truth: the 1824-year-old demographic is one of the most important audiences for highereducation marketers today.
As I transitioned into my first new company in 14 years, I was eager to see how the shift to inbound enrollment marketing would shape my perspective. For years, when it came to strategies for graduate enrollment marketing, the conversations were dominated by large-scale digital marketing and lead gen, lead gen, and more lead gen.
A well-run open house can be one of the most powerful tools in your enrollment and engagement strategy. An open house in school is important because it helps build a sense of community, foster parent involvement, and drive enrollment. Boost enrollment with tailored open house strategies! So, how do you make it count?
Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Source: Ivey Business School The Unique Marketing Benefits of Alumni Networks Now that highereducation is increasingly competitive, the ability to showcase real-world success is crucial. Contact HEM today!
As families craft college lists and weigh big decisions about where their students will thrive, a new and urgent factor has entered the conversation: questions around federal funding in highereducation. Is this university currently facing federal funding freezes?
Reading Time: 11 minutes With video consumption accounting for n early 83% o f global internet traffic and popular platforms like Instagram, YouTube, TikTok, and Facebook prioritizing video content, video marketing has become indispensable for educational institutions aiming to boost visibility and enrollment.
In this blog, well break down the University of Virginias 2025 rankings and what they mean for you. The schools tuition varies by school of enrollment. UVA ranks high in academics, research, and career prospects, making it a great choice if youre looking for a top-tier education. How much does the University of Virginia cost?
There is another component of demonstrated interest that is not obvious at first glance: many colleges use demonstrated interest as an important tool to improve the odds of meeting their enrollment targets. Quite simply, the yield rate is the percentage of students admitted t hat ultimately enroll. engagement.
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