HEM (Higher Education Marketing)

NOVEMBER 6, 2024

In this blog, we’ll explore various effective school email marketing strategies designed to help you increase parent and community engagement. Parents are eager to be involved in their child’s education. Source: Higher Education Marketing | Mautic 2. Source: Higher Education Marketing | Mautic 4.

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HEM (Higher Education Marketing)

NOVEMBER 20, 2024

At Higher Education Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs. Example: Here, a leading language school, EF Education First uses Instagram to drive their organic traffic.

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HEM (Higher Education Marketing)

OCTOBER 30, 2024

As a marketing agency with over 15 years of experience in educational marketing, we at HEM understand that school administrators and marketers face unique challenges when promoting their institutions. What is the role of advertisement in education? Reading Time: 10 minutes Do you need more school advertising ideas?

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HEM (Higher Education Marketing)

DECEMBER 31, 2024

This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!

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HEM (Higher Education Marketing)

DECEMBER 4, 2024

Regarding messaging apps, WeChat and WhatsApp are two powerful contenders that have proven effective for educational marketing, but which one is right for your school audience? WhatsApp’s Audience and Features Why is WhatsApp useful in education? Why is WhatsApp useful in education? WhatsApp is also owned by Meta (Facebook).

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HEM (Higher Education Marketing)

APRIL 16, 2025

Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in higher education, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Understanding Higher Education CRM What is a CRM in higher education?

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HEM (Higher Education Marketing)

JULY 2, 2025

Why does this matter for education marketing? A school podcast is an audio series created by educators, students, or staff to share news, stories, or educational content. This blog post breaks down seven clear steps for launching a school podcast, from planning and production to promotion and measurement.

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HEM (Higher Education Marketing)

MAY 7, 2025

Reading Time: 10 minutes The way higher institutions define and acknowledge student success in higher education today is changing rapidly. In this blog post, we’ll explore the true meaning of student success and what key metrics are best p laced to measure student success in higher education.

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HEM (Higher Education Marketing)

JANUARY 15, 2025

At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Platforms like Google Reviews and specialized education sites are vital in this regard.

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HEM (Higher Education Marketing)

MAY 14, 2025

Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in higher education has evolved into something far more holistic than it once was.

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HEM (Higher Education Marketing)

NOVEMBER 13, 2024

Start incorporating Stories and Reels into your strategy by showcasing day-in-the-life experiences of students, behind-the-scenes glimpses of school events, or quick educational tips from teachers. The post 10 Reasons Why Your School’s Instagram Page is Not Performing Well appeared first on Higher Education Marketing.

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Top Tier Admissions

DECEMBER 23, 2024

The Chronicle of Higher Education recently highlighted the universitys automatic-admit policy, viewed as an affirmative action alternative but also a major factor in UT Austins increasing selectivity. SAT Tutoring Expert one-on-one guidance to boost your score. The post UT Austin: Early Trends appeared first on Top Tier Admissions.

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AdmissionSight

DECEMBER 1, 2024

In this blog, we’ll explore why it might be the right choice for you! Community college isn’t just an affordable way to ease into higher education before transferring to a four-year program—it’s also a great option if you want to skip the university route altogether. What Are the Pros of Attending a Local Community College?

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Top Tier Admissions

JANUARY 10, 2025

A recent study examining the educational backgrounds of top achievers in American society presented compelling evidence that elite colleges play an outsized role in shaping future leaders. For example, fields like academia and politics showed stronger ties to elite educational backgrounds than others like the arts.

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HEM (Higher Education Marketing)

DECEMBER 18, 2024

The post Celebrate the Season: Top 10 Holiday Videos From Schools in 2024 appeared first on Higher Education Marketing. Heres to celebrating the achievements of 2024 and setting the stage for a bright and inspiring 2025!

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HelloCollege

DECEMBER 5, 2024

When it comes to higher education, few options rival the versatility and depth of a liberal arts education. Whether you’re exploring small, close-knit colleges or larger institutions offering a liberal arts education, understanding the philosophy and benefits behind this model can help you make an informed decision.

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HEM (Higher Education Marketing)

JUNE 18, 2025

A steady stream of blog content around these themes builds your authority and search rankings over time. Schools that claim their Google Business listing and keep it updated with reviews, photos, and FAQs tend to show up higher in local results, right when families are deciding which campuses to visit. Recaps can power blog posts.

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Georgia Tech Admissions Blog

DECEMBER 2, 2024

This week we welcome Assistant Director of Admission, Ashley Brookshire, to the blog. In fact, my hope is that by the end of this blog, the only thing clear-cut for you about the admission process is how unclear it can be. Welcome, Ashley! I used to think a lot of things in life were pretty clear-cut. They’re amazing!

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HEM (Higher Education Marketing)

FEBRUARY 26, 2025

While both play vital roles in educational institutions, their functions, benefits, and implementation strategies differ significantly. Understanding the difference between CRM and LMS and integrating them into your educational marketing strategy can provide a powerful edge. What is the purpose of LMS in education? Start here!

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AdmissionSight

DECEMBER 3, 2024

And let’s be real, if you’re looking for top-notch education, these two are probably already on your list. In this blog, we’ve broken down the key differences between Oxford and Harvard to help you decide which might be the right fit for you. Oxford vs Harvard—two names that pretty much scream “academic royalty.”

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Top Tier Admissions

NOVEMBER 21, 2024

In recent years, the landscape of higher education has dramatically shifted for U.S. The rising costs of education in the U.S. have led many to explore opportunities in Europe, where tuition can be significantly lower, and the quality of education is often world-class. The rising costs of education in the U.S.

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The Enrollment Marketer

NOVEMBER 1, 2024

These are part of your school’s larger marketing tech stack and are the very basic components to both higher education marketing and data-backed decisions. This tool works well if you’re not sure how to create content, trying to brainstorm your blog strategy , or researching interests related to programs.

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HEM (Higher Education Marketing)

MARCH 5, 2025

The Evolution of Search in Education Marketing Now, a few well-placed keywords are not enough. Educational institutions stand to gain from this development. Effective SEO Strategies for Education The optimization approaches discussed below have been proven to be used by the most successful institutions. Contact HEM today!

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iSchoolConnect

DECEMBER 3, 2024

Saudi Arabia can be a compelling study-abroad option for international students as higher education initiatives are bolstered in the Middle-eastern country under the Saudi Vision 2030. The goal is to create a multi-faceted economy, attract and sustain global talent, and create a knowledge-based social fabric.

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AdmissionSight

NOVEMBER 26, 2024

In this blog, we’ll show you how to be successful in college and give you the strategies to reach your goals—no matter where you are in your journey. When you approach your education with curiosity and wonder, you’ll find yourself more engaged and open to new opportunities. Be curious. Do You Have to Go to College to Be Successful?

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AdmissionSight

NOVEMBER 15, 2024

In this blog, we discuss in detail 10 ways to pay for college, and each of these options can be a good fit for you and your financial situation. A 529 plan is a special savings account that gives you tax and financial aid benefits, allowing you to cover college tuition and other education-related costs.

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Peterson's Blog

OCTOBER 31, 2024

In this blog, we will explore the benefits of earning a GED, whether you are college-bound or entering the workforce, and point you toward Peterson’s GED Prep Course so you can achieve the best GED score possible. Preparation for Higher Education : Studying for the GED covers core high school subjects that prepare you for college coursework.

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AdmissionSight

NOVEMBER 16, 2024

In this blog, we’ll break down what it means for a college to be “test-optional,” how these policies impact admissions, and introduce you to some of the best test optional colleges in the U.S. If you’re interested in learning more about test-optional colleges, check out our blog where we highlight the top 50 options.

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HEM (Higher Education Marketing)

JULY 16, 2025

Example : Mautic by HEM is a dedicated, all-in-one CRM and marketing automation platform for education, built on the open-source Mautic tool. TargetX is built on Salesforce and tailored for higher education, especially career colleges that need efficient outreach. That’s where Higher Education Marketing (HEM) comes in.

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HEM (Higher Education Marketing)

JUNE 25, 2025

Reading Time: 11 minutes Higher education enrollment no longer begins with a handshake on campus; it starts the moment a student finds your website. This blog post breaks down how a modern portal transforms the student experience and what your institution needs to build one that works. Modern applicants are tech-native.

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AdmissionSight

FEBRUARY 28, 2025

This blog will break down UC San Diego’s rankings from sources like U.S. News & World Report, Times Higher Education, and QS World University Rankings. Based in Atlanta, Georgia Tech is an engineering and technology education leader. University of California, Davis. Industry Influence 100 Overall Score 79.9

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AdmissionSight

JANUARY 17, 2025

The United States puts heavy importance on higher education, which can be seen in its overwhelming number of 4,000 different institutions across the nation. In this blog, well give a list of U.S. This means college encompasses all higher education facilities, from large research universities to small vocational schools.

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HEM (Higher Education Marketing)

APRIL 23, 2025

Keep reading to understand your unique SEO needs as a private educational institution and how to maximize your schools SEO performance. The Importance of SEO for Private School Marketing SEO is crucial for private education marketing because it directly impacts discoverability. Contributing guest posts to education-related blogs.

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AdmissionSight

NOVEMBER 29, 2024

While they boast of their education systems being extensive and comprehensive, most neurodivergent students would disagree. This blog can serve as your guide on the best colleges for autistic students, including the best schools for high-functioning autism and colleges with autism programs.

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Ruffaloni

JANUARY 20, 2025

In todays digital-first world, higher education institutions are increasingly turning to digital marketing to educate, engage, enroll, and retain students. And more importantly, how do we directly link those costs with your institutions growth objectives?

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HEM (Higher Education Marketing)

MAY 21, 2025

This blog post offers a comprehensive guide to understanding and effectively advertising to college students against this backdrop. Why Marketing to College Students (1824) Matters Lets start with a simple truth: the 1824-year-old demographic is one of the most important audiences for higher education marketers today.

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HEM (Higher Education Marketing)

MAY 28, 2025

Yet, email marketing for universities and other higher educational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in higher education marketing, and for good reason. What is educational marketing? Thats a clear signal: email is not just relevant, its essential.

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