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10 Key Strategies to Improve Student Retention in Higher Education

HEM (Higher Education Marketing)

Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. Understanding the factors contributing to student retention in higher education is the first step toward building effective marketing strategies that help students persist through their academic journey. Why is that?

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No Magic Wand: The Key to Enrollment Marketing Success

Enrollment Catalyst

Lasting enrollment growth and marketing effectiveness require a comprehensive, strategic approach that integrates marketing, admissions, retention, and financial aid. Schools must proactively address financial concerns and communicate the real cost of attendance. But the truth is, there is no magic wand.

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8 Key Strategies to Improve Student Retention

HEM (Higher Education Marketing)

Reading Time: 14 minutes Student retention remains one of the most pressing challenges in higher education. Retention, typically measured by the percentage of students who return to the same institution each year, is now a key performance indicator in higher education. Struggling with enrollment and retention? Contact HEM today!

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From First-Year to Graduation: How Email Marketing Nurtures Student Retention

HEM (Higher Education Marketing)

Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in higher education has evolved into something far more holistic than it once was. This blog post explains how.

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The Hidden Crisis in College Planning: What’s Happening to Middle-Income Families

Ruffaloni

They’re too “wealthy” for significant financial aid but not wealthy enough to write a check without breaking a sweat. ” 87% rank financial aid among their top five decision factors. ” 87% rank financial aid among their top five decision factors. Automate scholarship matching.

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Family Matters: The Role of Parents in College Admissions

Niche

Parents and guardians play a pivotal role in the college search and admissions process, often serving as trusted advisors, cheerleaders and financial planners. Be transparent, comprehensive and timely in your communication about financial aid. Cost and aid have a tremendous impact on enrollment decisions.

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The enrollment cliff crisis: How to pivot, not panic

Niche

When asked to predict the challenges they might face in applying to college, 61% said applying for financial aid, and 54% said paying application fees. Supplement scholarship packages : Scholarship opportunities play an important role in students decisions to apply.