Enrollment Catalyst

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Top 8 Priorities Every Admissions and Marketing Director Should Tackle This Summer

Enrollment Catalyst

Recently, I shared 10 always‑on strategies every private school admissions and marketing director should build into their systems—year-round habits that drive consistency. This post isn’t about those long-term routines. Instead, it’s about summer action, taking advantage of a quieter season to wrap up this year well and prepare for a strong fall launch. 1—Review and Refine Your Admissions Funnel Summer is the perfect time to analyze your admissions funnel from inquiry to enrollment.

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10 Costly Enrollment Marketing Mistakes Schools Keep Making

Enrollment Catalyst

One of the unique advantages I have is working with schools across the country. And let me tell youIve seen it all. Schools pour time, effort, and money into admissions and marketing, yet I often see the same critical mistakes repeated over and over again. These missteps can cost you prospective families, waste your budget, and make your enrollment efforts far less effective than they should be.

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No Magic Wand: The Key to Enrollment Marketing Success

Enrollment Catalyst

Many school leaders searching for enrollment growth and marketing success hope for a quick fixa single, magical solution that will transform their numbers overnight. Whether launching a new ad campaign, redesigning the website, or hosting a special event, its tempting to believe that one initiative alone can drive sustained success. But the truth is, there is no magic wand.

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If You’re Not Asking, You’re Assuming: Why Every School Needs Surveys

Enrollment Catalyst

In todays competitive market, private schools cant afford to guess how their families and staff are feeling. Yet far too often, school leaders operate on assumptions rather than insights. The most successful schools dont just leadthey listen. And one of the most powerful ways to listen is through intentional, well-executed satisfaction surveys for both parents and employees.

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Why Your School Should Post Tuition on Your Website

Enrollment Catalyst

A recent debate has emerged among private and faith-based schools: should tuition be posted online? Recently, Andy Lynch, CEO of Tassel, and I discussed this topic during our Show & Tell Show on “Dialing in your Admissions Section of Your Website.” We both believe that schools should intentionally post tuition rates on their website within the context of affordability and accessibility.

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The Power of Online Reviews: A Strategy for Private Schools

Enrollment Catalyst

Every year, I conduct hundreds of focus group meetings with parents in schools. Parents emphasize the importance of online reviews when considering a school. These authentic accounts from current and former parents provide invaluable insights for prospective families. Online reviews are not just a passive part of your schools online presence; they are a strategic asset.

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10 Always-On Strategies Every School Needs in Admissions and Marketing

Enrollment Catalyst

In my work with schools across the country, I often see a pattern: when things get busy or uncertain, marketing and admissions efforts shift into reaction mode. Thats understandablebut not sustainable. Thats why Andy Lynch and I dedicated a recent Show & Tell Show to sharing 10 always-on strategies. These are practices that dont depend on the season or enrollment pressure.