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So, what steps will you take today to inspire your parents to post a review for your school? The post The Power of Online Reviews: A Strategy for PrivateSchools appeared first on Enrollment Catalyst.
Reading Time: 8 minutes To stand out amidst competition, privateschools must ensure their online presence is strong enough to attract prospective students and parents. While traditional marketing methods such as word-of-mouth and print advertising still hold value, digital visibility has become crucial to schoolenrollment.
Have you ever thought about the reasons why some privateschools experience enrollment growth and why others decline? School leaders primarily call me because they either want to make sure their school continues to grow (or even remain full), or they need to turnaround a flat or declining enrollment.
In the realm of privateschool marketing, the power of story cannot be overstated. In my conversations with school leaders and through my experiences with Enrollment Catalyst, I’ve observed a profound truth: relatable, authentic stories are not just content — they are the heart and soul of effective school marketing.
First impressions are crucial in any marketing effort, but they hold particular significance in privateschool marketing. When parents and students consider a privateschool, they are not just looking for an institution; they are looking for a community that reflects their values, aspirations, and expectations.
As a consultant and advocate for effective privateschool marketing strategies, I always focus on innovative approaches to enhance word-of-mouth (WOM) marketing. With the ever-changing landscape of school marketing, word-of-mouth remains the primary way a parent discovers your school.
This discussion delves into how artificial intelligence, specifically ChatGPT, is transforming privateschool marketing and admissions, offering practical insights and innovative strategies. Together, they present a compelling glimpse into the future of educational enrollment marketing leadership and technology’s role in it.
Welcoming new families into your school community extends beyond mere enrollment numbers—it’s about crafting a supportive and engaging environment that fosters long-term retention and satisfaction. Primarily, your goal is to ease the stress and anxiety for new families transitioning to your school.
Drawing from my years of experience and previous discussions on the significance of surveys, let’s explore why conducting surveys before the year ends is not just beneficial but essential for all privateschools. Do you need a partner to conduct your surveys before the end of the school year?
In 2022, the Enrollment Marketing Geeks — Andy Lynch, President and CEO of North Star Marketing, and Dr. Rick Newberry, President of Enrollment Catalyst — decided to take the show on the road. More than 50 school leaders registered for the first-ever Geeks on the Road workshop. You don’t want to miss these events!
From Inquiry to Enrollment: Understanding the Admissions Sales Process In today’s competitive educational landscape, effectively managing the admissions sales process is crucial for privateschool success. Gain insights into your decision process to enroll right-fit families and effectively manage the wait pool process.
Reading Time: 10 minutes K-12 privateschools face unique challenges when it comes to enrollment, including intense competition from other private and public schools, fluctuating demographic trends, and the high expectations of parents seeking the best educational environment for their children. Contact HEM today!
In 2023, I had the opportunity to partner with 70 independent and faith-based schools. From my Enrollment Catalyst Program (on-site and virtual) to ongoing coaching, to my School Survey Solutions to my online School Ambassador Training Program , I am thankful for my partnership with school leaders.
Achieving full enrollment is a significant milestone for any privateschool, symbolizing the culmination of hard work, strategic planning, and a compelling program. Conducting a comprehensive assessment of your enrollment and marketing strategies can uncover hidden inefficiencies and new growth opportunities.
What can you learn from the Southwest Airline fiasco and apply to your leadership at your school? The post PrivateSchool Leadership Lessons from the Southwest Airlines Fiasco appeared first on Enrollment Catalyst. However, this will take time.
In todays competitive market, privateschools cant afford to guess how their families and staff are feeling. Yet far too often, school leaders operate on assumptions rather than insights. The most successful schools dont just leadthey listen. This makes surveys a key part of your enrollment and retention strategy.
” Reality: Families already assess affordability when considering a privateschool. Instead of avoiding the conversation, schools should post tuition with clear messaging about affordability, financial aid, and value. Whats your schools approach to posting tuition? Post tuition on your websitebut dont stop there.
This guide will walk you through the essential strategies to enhance your schools local SEO, even if youre new to search engine optimization. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Struggling with enrollment? FAQs How to do SEO for a school?
It’s during this stage that parents learn about a prospective school and determine whether or not it would be a great fit for their child. By applying techniques in SEO for privateschools, you can make sure that your school is top of mind during the parent research process.
While your child likely won’t be lining up SAT tutors or enrolling in AP courses, much of the work we do in middle school lays the groundwork for a successful high school career. Not only do we build confidence so students hit the ground running in high school, but we also have instilled valuable habits.
During the past several years, I have had the opportunity to partner with the team at Tree of Life Christian Schools in Columbus, OH. I have seen their explosive enrollment growth and outstanding work. How has your enrollment grown and how have you accommodated the additional students?
Specifically, I need information on the following categories, organized into a table with rows for each factor and columns for each school. Are there any trends in enrollment to be aware of? National Rankings & Reputation : Where does the school rank nationally? Include sources and URLs for fact-checking.
Reading Time: 10 minutes Are you an administrator or marketer at a small privateschool ? If so, you likely face unique challenges in growing your school community. Yet, your school likely offers something invaluable: a personalized, high-quality educational experience that deserves greater visibility. Contact HEM today!
Though far removed from my professional realm, this experience offered pivotal insights into enhancing privateschool campus visits. Here’s how these observations can be translated into actionable improvements in your school’s admissions and enrollment strategy.
Additional information can be collected later in the enrollment process. The Pitfalls of Paid Referrals To boost enrollment, some schools turn to referral programs that offer financial incentives or tuition discounts to current families to bring in new students. appeared first on Enrollment Catalyst.
In the competitive world of privateschool admissions, effective follow-up with prospective parents is not just a courtesy, but a crucial aspect of a successful enrollment strategy. Your goal is to build a relationship, understand the family’s needs, and demonstrate how your school can meet them.
As you weigh your options, particularly between public school or privateschool, the decision becomes even more complicated as you factor in its potential impact on college admissions. The Lawrenceville School (NJ) emphasizes experiential learning through travel and outdoor programs.
February, the month symbolizing love, is an ideal time for privateschools to launch a campaign that showcases the heartfelt connection between the school and its community. “Why We Love Our School” Content Series: Develop a thematic series, featuring testimonials from students, parents, alumni, and faculty.
This policy update has major implications for K-12 schools, especially as parents and families increasingly use reviews to inform enrollment decisions. Whats more over 89% of parents report that rely on reviews to make enrollment decisions. best privateschool in Denver or top elementary school in Pittsburgh).
Lowe’s admissions advisory team consists of a network of educational advisors who are graduates of Ivy League institutions, former Ivy League admissions directors and officers, board members and trustees, active alumni and board members at selected educational institutions, and students currently enrolled at Ivy League schools.
Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? This blog aims to provide actionable insights into five key strategies to help increase your student enrollment.
As privateschool leaders in admissions, marketing, and administrative leadership, understanding the perceptions and experiences of new parents is crucial for continued growth and success. Conducting an annual new parent survey can provide invaluable insights that help refine your enrollment and marketing strategies.
In a world where first impressions are crucial, the campus visit can be a deciding factor for prospective families considering your privateschool. The post Transform Your School’s Campus Visit from Routine to Remarkable appeared first on Enrollment Catalyst.
For those living in Georgia, online high schools give you flexibility, allow you to learn at your own pace, and offer a variety of courses that might not be available at regular schools. But what exactly is online high school, and how is it better than a traditional, brick-and-mortar public or privateschool?
In fact, some schools might only revoke an offer from one student a year. Interestingly, privateschools are more likely to rescind admissions than public schools , even though public institutions are held to state and federal regulations, while private ones operate under fewer constraints. Sometimes, yes.
Small Liberal Arts College (SLAC): Typically a private college that encourages a broad education with a student enrollment of under 3,000. Early Action is non-binding, meaning students are not obligated to enroll if accepted. Yield : The percentage of admitted students who decide to enroll in a particular college.
Parents take pride in their child’s education, and when it comes to privateschools, they want to know that they’re making a solid investment for the present and the future. Here are some of the most compelling ways that K-12 schools can market their stories on social media today. Think About What Motivates Parents .
FAMU is also a top school for HBCU athletics, an attractive fact for some students. Average Tuition In-state $3,152 Out-of-state $14,524 Retention Rate 85% Admission Rate 33% Students Enrolled 9,184 Institution Type Public Percent Online Enrollment 98% Percentage of all students who are enrolled online.
At all times, the Office of Undergraduate Admissions is looking to enroll the most highly qualified class who bring a wide array of talent and perspectives to campus, and who will foster a welcoming and highly engaged Vanderbilt community. The best way to stand out is to take the most rigorous courses available at your school and get all As.
enroll now While MITs early application pool decreased this year, the number of regular decision applicants increased. College Private Counseling Unlock your full potential. MITs early acceptance rate was 6% for the Class of 2029. Application Boot Camp Need strategic guidance from start to finish?
NYU is a large, private research university located right smack dab in the middle of downtown New York. When we say large, we mean LARGE its the largest privateschool in the country. Then youre in the right place because were talking about transferring to New York University. Easy enough.
A quarter of schools and districts reported having one full-time enrollment professional on staff. Schools and districts with 600 or fewer students (11%) were the most likely to have zero enrollment professionals on staff. Charter schools (25%) were the most likely to report increased enrollment year-over-year.
Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? This blog aims to provide actionable insights into five key strategies to help increase your student enrollment.
But this year’s headlines have varying levels of impact on your day-to-day as a schoolenrollment leader (marketers, I’m talking to you too), so let’s tackle the trends that really got our attention in the last year. Another 72% said online forums and social media groups were influencing their enrollment decisions.
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