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How Elmira College Enrolled Their Best Class in 10 Years Despite FAFSA Fiascos and Campus Silos Dennis Kelly, Elmira College Dennis Kelly has seen a lot in his 30 years in higher education. Kelly stepped into the middle of a particularly challenging time for enrollment. Elmira is a small college in upstate New York.
These missteps can cost you prospective families, waste your budget, and make your enrollment efforts far less effective than they should be. Schools that embrace relationship-building and strategic follow-ups** are the ones that see consistent enrollment growth. Growth requires strategic investment.
Many school leaders searching for enrollment growth and marketing success hope for a quick fixa single, magical solution that will transform their numbers overnight. Lasting enrollment growth and marketing effectiveness require a comprehensive, strategic approach that integrates marketing, admissions, retention, and financial aid.
But the expansion of AI technology offers a real opportunity to connect with students more and in a way that translates to increased enrollments. Ultimately, these advancements are expected to lead to happier students and stronger enrollment numbers.
Engaging students wherever they are is critical to enrollment success. With eight years of experience at Ruffalo Noel Levitz working with more than 100 campuses across the country and following more than two decades leading enrollment efforts on campus, I know firsthand the challenges you face in enrollment.
UGA wants to make sure all of our students have a great time while they are enrolled at UGA. But at the same time, we are limited in space for freshmen, with the maximum number we can enroll set at 6,200 students. Admissions offices do their best to predict who will enroll using data from prior years, but it is never a perfect science.
We could write an entire blog post dedicated to the best CMSs or CRMs for higher ed (and we have — comparing one enrollment marketing platform to another), but instead, my goal is to suggest supplemental tools for your digital marketing toolkit. Learn more about how DD Agency does enrollment marketing.
It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. This strategy will help them boost visibility, increase engagement, and ultimately drive enrollment growth. Struggling with enrollment? Contact HEM today!
At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Struggling with enrollment? Contact HEM today! Contact HEM today! Reach out to learn more about our services!
We can discuss: AI governance and responsible AI Conversational AI for enrollment and fundraising AI-powered analytics that deliver strategic insights. These pressures are compounded by dwindling populations, affecting both fundraising and enrollment, that are increasing the competitive environment. to match them to the right programs.
They provide the clearest roadmap to recruitment success that I know of, because we all know that the path to purchase (the path to enrollment) is never linear. What do they need to know to go from being engaged to actually enrolling? It would be great if this were true. But we know that’s not the case.
The post Enrollment Leaders: Time to Build Your Skills This Summer appeared first on Ruffalo Noel Levitz. This will be my 29 th annual conference since I joined RNL in the fall of 1993 and I know it will be the best yet!This This pre-conference workshop is going to be the cherry on top of an incredible few days.I’ll
While he was speaking about war plans in World War II, his words of wisdom hold true for contemporary enrollment management. Having a strategic enrollment management plan for your institution means you’re more likely to succeed in establishing priorities, combatting uncertainty, and achieving your student enrollment goals.
We won a total of 33 awards this year for enrollment and fundraising campaigns, including five gold medals in digital marketing for enrollment. Ask for a complimentary consultation and learn how you can benefit from our award-winning creative, insightful analytics, and deep enrollment expertise.
From my Enrollment Catalyst Program (on-site and virtual) to ongoing coaching, to my School Survey Solutions to my online School Ambassador Training Program , I am thankful for my partnership with school leaders. I helped many schools implement their enrollment marketing plans to achieve their goals. Don’t be afraid to seek help.
Achieving full enrollment is a significant milestone for any private school, symbolizing the culmination of hard work, strategic planning, and a compelling program. Conducting a comprehensive assessment of your enrollment and marketing strategies can uncover hidden inefficiencies and new growth opportunities.
From Inquiry to Enrollment: Understanding the Admissions Sales Process In today’s competitive educational landscape, effectively managing the admissions sales process is crucial for private school success. Gain insights into your decision process to enroll right-fit families and effectively manage the wait pool process.
the Enrollment Marketing Geeks) this fall for a one-day, in-person workshop! For more information, check out the Enrollment Marketing Geeks on the Road Website. The post Register for the Enrollment Marketing Geeks’ 2024 workshops! appeared first on Enrollment Catalyst. Join Andy Lynch and Dr. Rick Newberry (a.k.a.,
No matter if your school’s enrollment is overflowing, nearly full, or dwindling, a thoughtfully crafted strategic plan is crucial. With summer just around the corner, now is the perfect time to start shaping your Enrollment Marketing Plan for the 2024-25 school year. It’s essential to pinpoint what’s working and what’s not.
Were talking about that dreaded enrollment cliff , and its no longer impending. Higher ed has started to feel the brunt of a steady decline in enrollment, a trend underscored by recent data. The most significant driver of the higher education enrollment cliff is the sharp decline in birth rates following the 2008 economic recession.
Use AI-Powered Chat to Capture and Convert AI chatbots have come a long wayand for graduate enrollment, they can be game-changers. A/B Test Your Key Enrollment Pathways One of the best CRO habits your team can adopt is ongoing experimentation. Also, align page headlines and messaging with the source of the traffic (e.g.
We have been in your shoes as enrollment managers and know what needs to be done to cultivate more collaboration, break down silos, and work collectively toward greater success. Reach out and we can set up a time for us to talk.
Graduate enrollment marketing is undergoing a long-overdue shift. One of the biggest mistakes we see in graduate enrollment marketing is expecting too much, too soon. Check out how your enrollment marketing numbers compare with the competition by downloading our research report, The Enrollment Marketing Benchmarks.
Having spent years in higher education enrollment and marketing, I’ve know firsthand the dedication it takes to connect with prospective students and ensure their success, keenly aware of the immense effort required, the daily challenges teams face in standing out amidst a sea of institutions, and the ever-increasing workloads they manage.
At our recent Niche Higher Ed Insight Summit , a panel of three enrollment leaders from universities across the country shared how theyre evolving their strategies to meet Gen Z where they are and foster meaningful student engagement from first interest to deposit. Personalization that scales: Use digital content (more!) Stephen St.
This makes surveys a key part of your enrollment and retention strategy. Discover how Enrollment Catalyst can develop and conduct these and other surveys for you and your school. The post If You’re Not Asking, You’re Assuming: Why Every School Needs Surveys appeared first on Enrollment Catalyst.
In todays digital-first world, higher education institutions are increasingly turning to digital marketing to educate, engage, enroll, and retain students. This translates to setting realistic growth expectations based on an understanding that reaching your enrollment goals will take multiple academic terms.
For those working in enrollment, the college planning process is familiar territory. But for prospective students the landscape can be a bewildering maze Our recent study with ZeeMee, Enrollment and the Well-Being of Prospective Students: Creating a Culture of Care , sheds light on the anxieties surrounding college planning.
First, consider programs with the strongest enrollment potential. You might also look at programs that generate interest but are underperforming in enrollment. Start building a long-term SEO strategy to generate leads and drive enrollment These on-page basics are still only the tip of the iceberg when it comes to successful SEO.
As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.
What’s Working in 2025 (From Both Sides of the Desk) Ever wonder if enrollment professionals and students actually speak the same language? Both students and enrollment leaders agree that digital works best when it’s personal and purposeful. Revolutionary, right?
Call Center vs. Contact CenterWhats the Right Fit for Your Enrollment Strategy? Todays prospective students expect more than a call. They expect a text. A reply at 8 PM. A human who knows their name and understands what theyre looking for.
For enrollment managers, these statistics represent more than just data pointsthey signal significant leakage in our recruitment funnels before we even have a chance to present our value proposition. Read Now Five strategic imperatives for enrollment leaders 1. Create post-enrollment scholarship opportunities.
The enrollment cliff isn’t a theory anymoreit’s here. Shrinking high school grad numbers, shifting student behavior, and growing skepticism of the ROI a college degree offers have created a new enrollment reality, and it’s arriving faster than many institutions are ready for.
A new report from the Western Interstate Commission for Higher Education is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth. Join us for a further exploration of where enrollment is headed. But what’s going on here?
The post The Power of Online Reviews: A Strategy for Private Schools appeared first on Enrollment Catalyst. So, what steps will you take today to inspire your parents to post a review for your school?
The SSI asks students to rate the importance of factors that influenced their decision to enroll at their college or university. RNL supports HBCUs through various initiatives aimed at enhancing enrollment, student success, and fundraising efforts. Why do students choose HBCUs?
From speed-to-lead to 24/7 support: Meeting student needs in the digital age In our The Importance of Speed to Lead in Meeting Your Enrollment Goals, we highlighted how rapid, personalized responses to prospective students can significantly impact their perception of an institution’s quality and commitment.
…and What You Need to Do to Stay Ahead The higher education enrollment landscape is undergoing a significant transformation, driven by shifting demographics , technological advancements , and economic uncertainty. Universities are leveraging student influencers on campus for enrollment and advancement opportunities.
As I transitioned into my first new company in 14 years, I was eager to see how the shift to inbound enrollment marketing would shape my perspective. For years, when it came to strategies for graduate enrollment marketing, the conversations were dominated by large-scale digital marketing and lead gen, lead gen, and more lead gen.
It means your staffadmissions counselors, enrollment specialists, and marketing teamare more important than ever. Our 2025 Marketing Practices For Undergraduate Students Report confirms that “human-based” enrollment strategies are consistently rated highly effective, often more effective than just two years ago.
Instead, post tuition with contexthighlighting affordability, value, and scholarship opportunitiesso families who inquire are already informed and more serious about enrollment. The post Why Your School Should Post Tuition on Your Website appeared first on Enrollment Catalyst. Whats your schools approach to posting tuition?
Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! By analyzing past behaviors, institutions can proactively craft campaigns that address concerns and guide students toward enrollment. Struggling with enrollment? Lets explore! Contact HEM today!
Does your current enrollment strategy include innovative approaches to capture new market share despite declining numbers of prospective students? Building a foundation for strategic planning in two days RNL quite literally wrote the bookthree of them, in facton Strategic Enrollment Planning.
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