HEM (Higher Education Marketing)

APRIL 16, 2025

Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in higher education, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Understanding Higher Education CRM What is a CRM in higher education?

Retention

Ruffaloni

FEBRUARY 20, 2025

As colleges and universities continue to rise above the challenges brought on by the pandemic five years ago, it has become clear that the new normal for higher education demands more than resilienceit requires strategic foresight and proactive leadership. How can you make the future of your campus more clear and sustainable?

Higher Education

HEM (Higher Education Marketing)

JANUARY 15, 2025

At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Platforms like Google Reviews and specialized education sites are vital in this regard.

Enrollment

HEM (Higher Education Marketing)

MAY 7, 2025

Reading Time: 10 minutes The way higher institutions define and acknowledge student success in higher education today is changing rapidly. In this blog post, we’ll explore the true meaning of student success and what key metrics are best p laced to measure student success in higher education.

Higher Education

Ruffaloni

JANUARY 16, 2025

They’re not just intimidated by the paperworkthey’re questioning the entire value proposition of higher education. The numbers tell a sobering story: over 90 percent of high school juniors and seniors find financing their education somewhere between “somewhat difficult” and “very difficult.”

Financial Aid

Ruffaloni

DECEMBER 17, 2024

There has been greater awareness in recent years of the influence of generational differences in higher education, and this made me interested to explore the perceptions of students by age within our National Online Learners dataset. Survey your students Download now.

Online Programs

Ruffaloni

MARCH 20, 2025

Financial stability and funding With potential changes in federal funding and financial aid structures, universities must diversify their revenue streams and explore new partnerships. Crisis preparedness From pandemics to natural disasters disrupting higher education, having a comprehensive crisis management plan is essential.

Government

Ruffaloni

FEBRUARY 20, 2025

They’re too “wealthy” for significant financial aid but not wealthy enough to write a check without breaking a sweat. Understanding this demographic isn’t just importantit’s crucial for the future of higher education. ” 87% rank financial aid among their top five decision factors.

Financial Aid

StandOut College Prep

JANUARY 10, 2025

January Farmers Mutual Hail Company National FFA Scholarship This provides $1,500 to an individual who is a fourth year high school student or in college, who plans on obtaining a bachelors degree in one of four specified areas at a higher educational institution, who has a GPA of 3.0 The deadline to apply is January 9th.

Scholarships

Admissions.Blog

MARCH 13, 2025

To keep up with these demands, higher education has become essential for career advancement in nursing. Many nurses today are pursuing advanced degrees to position themselves for better opportunities in administration, education, and specialized patient care.

Higher Education

College Essay Guy

NOVEMBER 15, 2024

Are you a student of Hispanic/Latino heritage looking for ways to fund your college education? Great: The Hispanic Scholarship Fund (HSF) can provide invaluable financial aid and support to help you achieve your academic and professional goals. residency status, contact info), education level, work history, and more.

Scholarships

HEM (Higher Education Marketing)

MAY 14, 2025

Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in higher education has evolved into something far more holistic than it once was.

Retention

College Essay Guy

FEBRUARY 26, 2025

Thats because, depending on factors like your socioeconomic status, the answer to this question may be your ticket to making an expensive college education more affordable. In the case of paying for higher education, the old axiom is true: knowledge is power. government to help college students pay for their education.

Grants

Niche

FEBRUARY 17, 2025

In just the last two years, the sector contracted by 2% , according to a report from the National Center for Education Statistics, highlighting a widespread challenge that has been building over the last decade. Paired with data from the U.S.

Enrollment

AdmissionSight

DECEMBER 1, 2024

Community college isn’t just an affordable way to ease into higher education before transferring to a four-year program—it’s also a great option if you want to skip the university route altogether. Also, community colleges go the extra mile to make education even more affordable. What Are the Best Community Colleges in the US?

Community College

Ruffaloni

MARCH 20, 2025

This principle of timely, relevant communication extends beyond the admissions process and into the heart of the student experience, particularly in online education. The importance of swift technical support in higher education cannot be overstated, as exemplified by several leading institutions.

Retention

AdmissionSight

NOVEMBER 15, 2024

When it comes to paying for college, some types of financial aid are definitely more helpful than others. Federal financial aid through FAFSA If you’re looking into how to pay for college, most U.S. Filing your application early can unlock a range of financial aid options, like scholarships, grants, and loans.

Financial Aid

HEM (Higher Education Marketing)

JULY 30, 2025

Reading Time: 14 minutes Student retention remains one of the most pressing challenges in higher education. For students, the stakes are even higher: they often walk away without the credentials or skills they set out to earn, leaving personal and professional goals unfulfilled. Recent data offers a mixed picture.

Retention

AdmissionSight

JANUARY 1, 2025

Yes, these schools might look expensive at first, but thanks to amazing financial aid programs, you could end up paying nothing. With the right help, you could have access to a world-class education without breaking the bank. These schools are proving that your financial situation shouldnt limit your future: 1.

Tuition

HelloCollege

DECEMBER 5, 2024

When it comes to higher education, few options rival the versatility and depth of a liberal arts education. Whether you’re exploring small, close-knit colleges or larger institutions offering a liberal arts education, understanding the philosophy and benefits behind this model can help you make an informed decision.

Education

HEM (Higher Education Marketing)

JULY 16, 2025

While many systems include basic applicant tracking and form building, a true EMS integrates across departments, touching admissions, marketing, student services, financial aid, and beyond. Example : Mautic by HEM is a dedicated, all-in-one CRM and marketing automation platform for education, built on the open-source Mautic tool.

Enrollment

AdmissionSight

DECEMBER 3, 2024

And let’s be real, if you’re looking for top-notch education, these two are probably already on your list. Harvard University Harvard University, founded in 1636, holds the title of the oldest higher education institution in the U.S. Oxford vs Harvard—two names that pretty much scream “academic royalty.”

Scholarships

AdmissionSight

DECEMBER 16, 2024

But when you dig deeper, youll realize that many institutionsespecially Ivy League schoolsoffer generous financial aid packages. What is the sticker price for higher education? Net price, on the other hand, is what you actually pay after financial aid, scholarships, and grants are applied.

Ivy League

The College Pod

JANUARY 13, 2025

On one side, they can cut through the barriers to higher education, providing the means to achieve your academic and professional goals. On the other side, if not handled carefully, they can affect your overall financial health. Check the Department of Education's website for updates.

Loans

Peterson's Blog

OCTOBER 31, 2024

Preparation for Higher Education : Studying for the GED covers core high school subjects that prepare you for college coursework. Financial Aid Eligibility : GED holders may be eligible for federal student aid and scholarships, just like high school graduates.

Financial Aid

HEM (Higher Education Marketing)

JULY 23, 2025

For education marketers targeting younger demographics, Snapchat’s low-friction, high-engagement environment makes it a powerful, if often underutilized, channel. What makes it especially powerful for education marketing is the way it enables institutions to meet students where they are in their preferred format, tone, and space.

Campus Tours

AdmissionSight

DECEMBER 4, 2024

While UPenn hasn’t released exact numbers for Early Decision (ED) and Regular Decision (RD) acceptance rates for the Class of 2028, we can make some educated guesses: Application Type Total Applications Accepted Acceptance Rate Regular Decision 8,500 TBA TBA Early Decision 56,735 (estimated) TBA TBA Overall 65,235 3,508 5.4%

Acceptance

HEM (Higher Education Marketing)

JUNE 18, 2025

Host Webinars That Educate and Inspire Done right, webinars are student recruitment gold. Financial aid? HEM offers expert services tailored to higher education institutions across Canada and beyond. Less is more when it comes to texting. Think beyond the program overview. What are students anxious about?

Enrollment

AdmissionSight

DECEMBER 23, 2024

The United States is home to over 250 universities and colleges featured in the latest higher education global rankings by the Times Higher Education (THE) , U.S. Department of Educations College Navigator site. Apply for financial aid. News & World Report , and Quacquarelli Symonds (QS).

International Students

AdmissionSight

NOVEMBER 29, 2024

While they boast of their education systems being extensive and comprehensive, most neurodivergent students would disagree. This hub is open to all members of their community, free of charge, and includes nutrition assistance, library materials, and personalized educational help. As of today, they have given out $11.9

Accommodations

AdmissionSight

NOVEMBER 16, 2024

Despite his modest beginnings, John Harvard’s educational pursuits and marriage to a wealthy family later gave him a considerable inheritance, which helped establish his legacy. This inheritance and his dedication to higher education led him to make a substantial donation to the newly established college in Cambridge, Massachusetts.

Ivy League

HEM (Higher Education Marketing)

APRIL 23, 2025

Keep reading to understand your unique SEO needs as a private educational institution and how to maximize your schools SEO performance. The Importance of SEO for Private School Marketing SEO is crucial for private education marketing because it directly impacts discoverability. Struggling with enrollment?

Private School

College Essay Guy

MARCH 27, 2025

As a prospective college student, youre probably always looking out for different ways to cover the high (and getting higher) costs of higher education. Below, youll find all the information you need to get started and make your own higher education journey that much more affordable. How does this scholarship work?

Scholarships

HEM (Higher Education Marketing)

JUNE 25, 2025

Reading Time: 11 minutes Higher education enrollment no longer begins with a handshake on campus; it starts the moment a student finds your website. Looking for an all-in-one student information and CRM solution tailored to the education sector? That first digital interaction sets the tone for everything that follows.

Orientation

Discovery College Consulting

NOVEMBER 6, 2024

College Matters – launched this fall, from The Chronicle of Higher Education , this podcast explores the world through the prism of the nation’s colleges and universities. Topics have included political unrest on college campuses, the future of AI and the cost of college today.

Admissions

AdmissionSight

APRIL 21, 2025

If youve ever heard of Jewish higher education, chances are Yeshiva came up. Brandeis University was founded by the American Jewish community in 1948 to provide higher education opportunities for Jewish students at a time when many were being excluded. Brandeis University Location : Waltham, MA Acceptance rate: 35.3%

Scholarships

HEM (Higher Education Marketing)

JANUARY 29, 2025

Reading Time: 11 minutes With video consumption accounting for n early 83% o f global internet traffic and popular platforms like Instagram, YouTube, TikTok, and Facebook prioritizing video content, video marketing has become indispensable for educational institutions aiming to boost visibility and enrollment.

Campus Tours