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Reading Time: 8 minutes To stand out amidst competition, privateschools must ensure their online presence is strong enough to attract prospective students and parents. While traditional marketing methods such as word-of-mouth and print advertising still hold value, digital visibility has become crucial to schoolenrollment.
Have you ever thought about the reasons why some privateschools experience enrollment growth and why others decline? School leaders primarily call me because they either want to make sure their school continues to grow (or even remain full), or they need to turnaround a flat or declining enrollment.
In the realm of privateschool marketing, the power of story cannot be overstated. In my conversations with school leaders and through my experiences with Enrollment Catalyst, I’ve observed a profound truth: relatable, authentic stories are not just content — they are the heart and soul of effective school marketing.
As a consultant and advocate for effective privateschool marketing strategies, I always focus on innovative approaches to enhance word-of-mouth (WOM) marketing. With the ever-changing landscape of school marketing, word-of-mouth remains the primary way a parent discovers your school.
Welcome to a forward-thinking exploration of AI in education, brought to life through an interview and accompanying graphic both created by ChatGPT. This discussion delves into how artificial intelligence, specifically ChatGPT, is transforming privateschool marketing and admissions, offering practical insights and innovative strategies.
Reading Time: 10 minutes K-12 privateschools face unique challenges when it comes to enrollment, including intense competition from other private and public schools, fluctuating demographic trends, and the high expectations of parents seeking the best educational environment for their children.
Welcoming new families into your school community extends beyond mere enrollment numbers—it’s about crafting a supportive and engaging environment that fosters long-term retention and satisfaction. Primarily, your goal is to ease the stress and anxiety for new families transitioning to your school.
Drawing from my years of experience and previous discussions on the significance of surveys, let’s explore why conducting surveys before the year ends is not just beneficial but essential for all privateschools. This proactive approach can lead to increased satisfaction, better outcomes, and a stronger school community.
From Inquiry to Enrollment: Understanding the Admissions Sales Process In today’s competitive educational landscape, effectively managing the admissions sales process is crucial for privateschool success. Register now for this free webinar on Thursday, March 14, at 1 pm EDT.
In 2023, I had the opportunity to partner with 70 independent and faith-based schools. From my Enrollment Catalyst Program (on-site and virtual) to ongoing coaching, to my School Survey Solutions to my online School Ambassador Training Program , I am thankful for my partnership with school leaders.
Achieving full enrollment is a significant milestone for any privateschool, symbolizing the culmination of hard work, strategic planning, and a compelling program. Conducting a comprehensive assessment of your enrollment and marketing strategies can uncover hidden inefficiencies and new growth opportunities.
Reading Time: 8 minutes Search engine optimization (SEO) is essential for improving your schools online visibility, ensuring that when local families search for educational options, your school is among the first they see. Knowing the value of SEO, most people ask how to do SEO for a school? Struggling with enrollment?
” Reality: Families already assess affordability when considering a privateschool. Instead of avoiding the conversation, schools should post tuition with clear messaging about affordability, financial aid, and value. ” Reality: Not every family can or will prioritize privateeducation financially.
It’s during this stage that parents learn about a prospective school and determine whether or not it would be a great fit for their child. By applying techniques in SEO for privateschools, you can make sure that your school is top of mind during the parent research process.
Specifically, I need information on the following categories, organized into a table with rows for each factor and columns for each school. Are there any trends in enrollment to be aware of? National Rankings & Reputation : Where does the school rank nationally? Include sources and URLs for fact-checking.
Educational equality? While your child likely won’t be lining up SAT tutors or enrolling in AP courses, much of the work we do in middle school lays the groundwork for a successful high school career. There are a few things to consider when looking at privateschools. Women’s rights?
During the past several years, I have had the opportunity to partner with the team at Tree of Life Christian Schools in Columbus, OH. I have seen their explosive enrollment growth and outstanding work. How has your enrollment grown and how have you accommodated the additional students?
Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences.
Reading Time: 10 minutes Are you an administrator or marketer at a small privateschool ? If so, you likely face unique challenges in growing your school community. Yet, your school likely offers something invaluable: a personalized, high-quality educational experience that deserves greater visibility.
In fact, great communication and a deep understanding of your target audience are two things that can help your school boost its enrollment numbers. To do either of them justice in the world of digital marketing, your school will need to rely on a CRM designed for education.
Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.
In today’s competitive educational landscape, many schools invest in paid search marketing strategies, expecting a significant increase in prospective student inquiries. Too often, schools find themselves with a significant online presence but little to show for measurable results.
In the competitive world of privateschool admissions, effective follow-up with prospective parents is not just a courtesy, but a crucial aspect of a successful enrollment strategy. Your goal is to build a relationship, understand the family’s needs, and demonstrate how your school can meet them.
February, the month symbolizing love, is an ideal time for privateschools to launch a campaign that showcases the heartfelt connection between the school and its community. “Why We Love Our School” Content Series: Develop a thematic series, featuring testimonials from students, parents, alumni, and faculty.
The parents who retain Dr. Paul Lowe and his team of consultants may take risks in business and investments but not risks on their childrens educational future. They know that, when it comes to their children’s education, hiring the very best admissions advisor matters the most!
Core Curriculum: Typically there are types of courses or particular classes that each student must take which are often called distribution or general education requirements. Small Liberal Arts College (SLAC): Typically a private college that encourages a broad education with a student enrollment of under 3,000.
One of the toughest decisions we make as parents is where to educate our children. As you weigh your options, particularly between public school or privateschool, the decision becomes even more complicated as you factor in its potential impact on college admissions.
Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences.
Effective April 30, any school categorized as “general education” (primary, middle, and high schools) will lose all existing reviews and ratings on their Google Business Profile. Schools will also no longer be able to receive new reviews or ratings. Weve got you covered.
But what exactly is online high school, and how is it better than a traditional, brick-and-mortar public or privateschool? In this guide, well discuss the benefits of online high schools, how they work, and why they can be a great choice if you want to take control of your education. This made up 0.9%
It allows schools to assess the effectiveness of their websites and content. This is crucial to improving your prospects’ overall experience, ultimately leading to better enrollment results. This metric indicates that your school’s website visitors are turning into prospects and are starting their enrollment journey.
When considering historically Black colleges and universities (HBCUs) for an education in PR, it's important to look for schools with a solid program, a track record of student success, and strong industry connections that can prepare you to pursue your career.
In fact, some schools might only revoke an offer from one student a year. Interestingly, privateschools are more likely to rescind admissions than public schools , even though public institutions are held to state and federal regulations, while private ones operate under fewer constraints. One smart move?
Parents take pride in their child’s education, and when it comes to privateschools, they want to know that they’re making a solid investment for the present and the future. Here are some of the most compelling ways that K-12 schools can market their stories on social media today. Source: Facebook.
Reading Time: 10 minutes Nowadays, the enrollment journey starts online. This means that prospective students, parents, and other stakeholders are relying on online research to learn more about your school. As a result, you can help potential prospects become dedicated fans of your school and, ultimately, enrolled students.
Now, imagine that same kind of instant support for students and families considering your school or college asking about course options, financial aid, events and so on. Chatbots are (reliably) doing just that throughout education, helping students get the information they need without sifting through endless pages on your site.
If you join, you’ll officially be called a “Thespian” in high school or a “Junior Thespian” in middle school. The society itself is part of the Educational Theatre Association (EdTA) , a national nonprofit with over 135,000 student and professional members. Check your schools eligibility.
The master of education is Roanoke College's second master's program after its master of business administration. Qualifying graduates of Roanoke College in Virginia are guaranteed enrollment into its new master of education (M.Ed.) The Virginia private liberal arts college announced its second graduate degree Feb.
According to the figures from the National Center for Education Statistics , only about 7% of public school teachers are Black. Underrepresentation of Black teachers in early childhood education can have negative implications for students' identity development and the perpetuation of cultural stereotypes and biases.
Whether you're a Puerto Rican resident or a student interested in an academic experience outside the contiguous United States, Puerto Rico likely has a school for you. As a result, we've taken the time to compile a complete list of private colleges in Puerto Rico and their respective enrollment data. Universidad Ana G.
But this year’s headlines have varying levels of impact on your day-to-day as a schoolenrollment leader (marketers, I’m talking to you too), so let’s tackle the trends that really got our attention in the last year. The “dark funnel” has arrived for K-12 schools What we learned: First, a definition.
The growing impact of short-form video Short videos are engaging, digestible, and perfectly suited for younger audiences like school-age students and their families. According to Sprout Social , 57% of Gen Z prefers short videos when consuming content, and educational institutions are no exception.
The classically based college entrance exam that was started in 2015 by former privateschooleducator Jeremy Tate. Until the Florida law was signed, it was primarily used by students who are home-schooled or attend privateschools. What’s the Classic Learning Test?
New York University , a privateschool founded in 1831, currently enrolls over 28,000 undergraduate students, including the largest number of international students at any American university. Admissions to all three NYU campuses is done via the Common Application.
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