December, 2024

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6 Tips: SEO Best Practices for Optimizing Your Program Pages

Ruffaloni

Degree program pages are the heart and soul of almost any college or university website. They are the pages prospective students use most frequently to explore opportunities and compare offerings. They also tend to offer the greatest opportunities for competitive differentiation and lead generation. Why focus on degree program pages for search optimization?

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Dear Kids, I Promise Not to Be a Pain About How We Celebrate Holidays

Grown & Flown

Dear Kids, Okay, for starters and the record: this promise is a re-gift. This is an example of doing unto others what was done unto you. Specifically, your wonderful grandparents, did this to your dad and me. Im trying to repay them forward, not take some jab and get back at them. Theyve made the holidays easy for our family; the best way I know to thank them is to commit to following their lead.

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The Power of Online Reviews: A Strategy for Private Schools

Enrollment Catalyst

Every year, I conduct hundreds of focus group meetings with parents in schools. Parents emphasize the importance of online reviews when considering a school. These authentic accounts from current and former parents provide invaluable insights for prospective families. Online reviews are not just a passive part of your schools online presence; they are a strategic asset.

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How to Enhance Local SEO for K-12 School Websites

HEM (Higher Education Marketing)

Reading Time: 8 minutes Search engine optimization (SEO) is essential for improving your schools online visibility, ensuring that when local families search for educational options, your school is among the first they see. SEO helps your website rank higher in search engine results, making prospective parents more likely to find you before other schools in your area.

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UT Austin: Early Trends

Top Tier Admissions

The University of Texas at Austin (UT Austin) received a record-breaking surge in applications for the Fall 2025 term. Applications for freshman admission increased 24.3% this year, for a staggering total of 90,562 applications. For Texass flagship public university, applications from in-state residents increased by 12%, while out-of-state applications soared by 48%.

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Does Applying for Financial Aid Lower Your College Acceptance Odds?

Great College Advice

Many families worry that their student won’t be accepted if they check the box on the college application indicating that they will be applying for financial aid. So, this is the question I hear over and over: “Does applying for financial aid hurt my college admissions chances?” Generally speaking, we tell all our students, regardless of their family financial position, to apply for financial aid as there is very little downside and considerable upside potential.

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Beyond Sticker Shock: Helping Families See the True Cost of College

Ruffaloni

When it comes to choosing a college, the sticker price can be a major turnoff. A significant 65% of prospective students and 67% of their families report ruling out institutions based solely on the advertised sticker price. Source: 2024 Prospective Family Engagement Report But what does this mean for colleges and universities, and how can they help families look beyond the sticker shock to understand the true affordability of a degree?

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UPenn Acceptance Rate: Admissions Statistics

AdmissionSight

The University of Pennsylvania (UPenn) has built a reputation as one of the toughest schools to get into. With its top-tier programs and global prestige, it pulls in thousands of ambitious, high-achieving students every year. For the Class of 2028, the UPenn acceptance rate dropped to a record-low 5.4%. If UPenn is on your radar, understanding the acceptance rate is key.

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WeChat vs. WhatsApp: Which is the Best Tool For Your School Audience

HEM (Higher Education Marketing)

Reading Time: 11 minutes For school administrators and marketers, the decision to integrate new communication tools is often met with the challenge of identifying which platform can better serve their specific needs. Regarding messaging apps, WeChat and WhatsApp are two powerful contenders that have proven effective for educational marketing, but which one is right for your school audience?

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Why MBA Applications Are Soaring–and How You Can Prepare for Success

Top Tier Admissions

In 2024, applications to MBA programs have skyrocketed , reaching levels not seen in over a decade. According to the Graduate Management Admission Council (GMAC), MBA applications rose 12% overall, with full-time, in-person programs seeing a 32% surge. Prestigious business schools like Harvard , Wharton , and Kellogg have reported double-digit increases in applications, driven largely by domestic candidates.

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Is College Admission Clear-Cut?

Georgia Tech Admissions Blog

This week we welcome Assistant Director of Admission, Ashley Brookshire, to the blog. Welcome, Ashley! I used to think a lot of things in life were pretty clear-cut. I was very confident washing your hands was clear-cut until four years ago when I learned I was doing it wrong (rest assured, dear reader, I now take my time to sing “Happy Birthday” twice while I scrub).

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5 Reasons to Administer the Refreshed College Employee Satisfaction Survey (CESS)

Ruffaloni

The expectations of higher education faculty and staff have changed. Understanding the experiences, opinions, and satisfactions of your faculty and staff is invaluable to creating a healthy culture and work environment. But it’s not just about fostering a positive atmosphereit’s also critical for retaining your employees, improving the student experience, and reducing the risk of lost institutional knowledge.

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How to Survive the Holidays With Your Teen: Ten Expert Suggestions

Grown & Flown

Holidays are a beautiful magical time of celebration and family. Except when they are not. Holidays can seem a bit less magical when your teen or young adult child stops listening for reindeer on the roof and starts pushing back on family traditions. When you are a lover of family traditions and pickled in holiday music ( Theres no place like home for the holidays) this transition can be tough.

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What Does Harvard University Look For? Requirements + Tips

AdmissionSight

Applying to Harvard might feel like a lot, but knowing what admissions officers actually want can make things much simpler. What does Harvard look for in an applicant? The answer includes strong academics, compelling extracurriculars, and an authentic story that showcases your unique strengths. Lets dive into the key aspects of building a successful Harvard application.

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Celebrate the Season: Top 10 Holiday Videos From Schools in 2024

HEM (Higher Education Marketing)

Reading Time: 8 minutes Its the most wonderful time of the year! The holiday season represents the perfect time to reflect on all that your school community has accomplished and celebrate it. What better way to look back on 2024 with your staff, students, and families than a highlight video? For years now, weve been compiling lists of our favorite holiday highlight videos from schools, sharing fun and compelling ideas that you can try to connect with your audience.

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2025 UGA Overall EA Admissions

UGA Undergraduate Admissions Q & A

Out-of-State Early Action decisions will be released at 4 pm EST today, so here are some details about the overall EA applicant and admitted groups. When you log into your status page, you will see a View Update link under the Status Update, and that is where you will see your decision. About 20 minutes after we release decisions, an email will go out to students who have not already checked their status letting them know a decision is available on their status page.

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Admissions Transparency: Navigating Changes in Data Disclosure

Top Tier Admissions

Recent news of Harvard College’s decision to halt the release of admissions data on decision day marks a significant departure from nearly 70 years of precedent. As reported in The Harvard Crimson , this shift, attributed to adjustments following the Supreme Court’s 2023 ruling on race-conscious admissions , reflects broader trends among elite universities to limit public disclosure of their admissions statistics.

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A Guide to Full-Ride Scholarships + a list of 124 scholarships

College Essay Guy

So how exactly do you get a full-ride scholarship? Do you have to be a star athlete, or a straight-A student, or maybe the president of every extracurricular club? What if you come from a regular background with no mind-blowing achievements? If youve been asking yourself these things, youre definitely not alone. Most students want to go to college while going into as little debt as possible.

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You Really Are Allowed To Be Sad Over The Holidays

Grown & Flown

When the first holiday lights start being hung around town, or we hear the first Christmas song on the radio, or we are sitting under our favorite blanket and see the first Christmas commercial on television, we always have an emotion wash over us. Sometimes that feeling is happy, warm and familiar. Sometimes it’s annoyance that this season has become so commercialized.

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Can a College Revoke Your Acceptance? Insights and Advice

AdmissionSight

You’ve just gotten into the college of your dreams. The excitement is real—you’re planning your future, envisioning campus life, and soaking in the joy of your achievement. Then, out of nowhere, you get a notification that turns your world upside down. Your acceptance has been revoked. You freeze, staring at the screen, feeling a mix of shock, worry, and fear.

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Start the New Year Right: A Step-By-Step Guide to Refreshing Your Education Marketing Plan for 2025

HEM (Higher Education Marketing)

Reading Time: 9 minutes Its 2025! Now is the perfect time to reevaluate your strategies and set a fresh, bold new vision for your institutions success. This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. Keeping this in mind as you follow the 4 stages of the marketing planning process will help you boost your schools digital marketing campaign results.

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Do Freshman Grades Matter in the College Admissions Process?

Solomon Admissions

As a high school freshman, you may be wondering how much your grades from this year will impact your chances of getting into college. It’s a common concern and one that deserves a thoughtful answer. In this blog post, we’ll explore the role of freshman-year grades in the college admissions process and provide you with… The post Do Freshman Grades Matter in the College Admissions Process?

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From Panic to Polished: Your Guide to Last-Minute College Essays

Top Tier Admissions

We get it: the clock is ticking, the pressure is mounting, and your college essay still feels like a blank canvas. Dont let the stress get the better of you! Even with a looming deadline, theres still time to craft a meaningful essay that captures your unique voice and story. This year, were focusing on a proactive, calm approach to tackling those last-minute essaysbecause even in crunch time, you can shine.

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A Winter Break Survival Kit: A Guide to Holiday Conversations about Your College Search

Georgia Tech Admissions Blog

I am the mom of an 8-year-old child. Recently I was speaking with a new potential babysitter who had come over for a get-to-know-my-kid playdate, and we were making small talk over Legos. I knew she was a senior in high school. I almost almost asked where she was applying to college and what she might want to major in at school. But I didnt. Instead, I said, I could ask you about college stuff, but I bet you get asked that a lot.

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AI and College Admissions: The Good, the Bad, and the Ugly

Princeton College Consulting

One of the most pressing topics in college admissions today is students use of artificial intelligence (AI) when writing their application essays and the potential consequences that come with it. As a parent, you may wonder: Is AI the secret weapon for college applications? However, the answer isnt black and whiteit depends on how students use it. What truly matters is whether they rely on AI to generate generic essays or leverage it to enhance their creativity and craft engaging responses.

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Harvard Motto: What It Means and Why It Matters

AdmissionSight

What comes to mind when you think of Harvard? Prestige, old brick buildings, maybe that iconic crimson color? One of the most important aspects of Harvard is its motto, which has stood the test of time and remains a key part of the university’s identity. It represents a powerful philosophy that underpins everything the university stands for. Today, we’re diving deep into the Harvard motto, its origins, and why it still matters so much today.

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Preparing for Early Admissions Decisions

AHM Advising

High school seniors and parents, this is undoubtedly a stressful time. The holiday season has arrived, midterms are around the corner, and admissions decisions for ED I will soon be released. Please try to keep it all in perspective. If you happen to receive a defer or deny decision in December, take a deep breath and remember that this is not the end of the journey - it is just a detour.

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Understanding the Digital SAT: Key Features and Prep Tips

Solomon Admissions

The College Board transitioned to the fully digital SAT format in 2024, making it the standard for students worldwide. Youll find that the structure and content of the new test is different than the paper-based version that most people are familiar with. No longer will the test be the same for all students on a… The post Understanding the Digital SAT: Key Features and Prep Tips appeared first on Solomon Admissions Consulting.

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Early College Application Trends: Class of 2029

Top Tier Admissions

The early admissions landscape for the 20242025 application cycle has been marked by notable shifts in applicant behavior, evolving institutional priorities, and regional dynamics. Insights from the Common App report , along with trends highlighted in recent articles from elite universities, provide a comprehensive picture of what students and families can expect this year.

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What to Do If Your College Application is Deferred

Great College Advice

As the first wave of Early Action (EA) and Early Decision (ED) results arrive in the first few weeks of December, many students may be deferred from the school of their dreams. By being deferred, the college is telling you that it has been unable to make a final decision on your application. You may be within its profile of admitted students but not near the top.

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The Ultimate Guide to SAT Reading and Writing

PrepScholar

Ready to ace the SAT's Reading and Writing section? You're in luck! We've created the best guide to the SAT Reading and Writing section out there. We've spent dozens of hours reading SAT prep books as well as studying the College Boards own resources to take the most valuable parts and combine them into one magnificent Frankensteins monster of a guide.

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Top 7 Benefits of Attending a Local Community College

AdmissionSight

Are you a high school student unsure about which colleges to apply to, or maybe an adult thinking about going back to school? If so, have you considered the benefits of attending a local community college? There are plenty of reasons why community college might be the perfect fit for you. The National Student Clearinghouse Research Center estimates that enrollment in public two-year colleges in fall 2023 grew by 4.4% from fall 2022.

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Applying to Business School Last Minute?

North Star Admissions Consulting

Currently, many of you are putting the finishing touches on your Round 2 applications. Ideally, you have been working on your materials for months. However, if you find yourself applying to business school last minute, its especially important to prioritize your efforts. Calendar The key to pulling off great last minute business school applications is organization.

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New Year, New Goals: Tips for Success as a Student in 2025

Peterson's Blog

2025 is soon upon us, and the New Year is an excellent time to craft goals that spur your enthusiasm for learning new content. For students, the New Year presents an opportunity to set new aspirations with a fresh start reflecting on the past years performance and setting intentions for the school year’s second half. This clean slate mentality encourages the development of better habits, personal growth, and lifelong goal-setting skills.

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Colgate University: Supplemental Essays 2024-2025

Top Tier Admissions

Colgate University, located in Hamilton, New York, was recently ranked the top liberal arts college in the Northeast by the Wall Street Journal. It was also ranked #25 among all colleges nationwide by the WSJ. Founded in 1819, Colgate had a 14% acceptance rate for the Class of 2028. TTA Top Tip: Several schools, including Colgate University, “invite” students to submit “optional” essays through their portals even though the application has been declared complete and submitted through the Common

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Early Decision 2 (ED2) College Admissions Advice 

Great College Advice

So, you have been deferred, wait-listed, or rejected in the Early Decision 1 (ED1) round. Yes, it is disappointing but pick yourself up, dust yourself off, and reassess your situation. You are still in a great position to end up attending a college where you will have a fantastic experience. One of your first questions should be whether to apply to another college in the Early Decision 2 (ED2) round.

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Should You Take the Digital or Paper ACT?

PrepScholar

For decades, students who wanted to take the ACT had to sharpen their #2 pencils, open up a paper test, and bubble in their responses. However, that's started to change! In December 2023, the ACT launched a pilot test of a new digital ACT. Then, in early 2024, access to the digital ACT expanded so that more students in the US can choose between the online and paper versions of the ACT.

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