HEM (Higher Education Marketing)

JUNE 18, 2025

To stand out in this noisy, fast-moving environment, your enrollment marketing needs to work smarter. Here’s how you can make that happen: 10 tactics that schools across North America (and beyond) are using to win the attention, trust, and enrollment of today’s students. Struggling with enrollment? Contact HEM today!

Enrollment

HEM (Higher Education Marketing)

NOVEMBER 6, 2024

Our targeted email marketing services can help you attract and enroll more students. Source: Higher Education Marketing Defining Engagement-Based Email Marketing For schools, engagement is arguably the most crucial metric of email marketing. Source: Higher Education Marketing | Mautic 2. Let’s explore!

Higher Education

HEM (Higher Education Marketing)

MAY 28, 2025

Yet, email marketing for universities and other higher educational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in higher education marketing, and for good reason. Our targeted email marketing services can help you attract and enroll more students. Lets dive in.

Enrollment

The Enrollment Marketer

APRIL 15, 2025

Graduate enrollment marketing is undergoing a long-overdue shift. One of the biggest mistakes we see in graduate enrollment marketing is expecting too much, too soon. Check out how your enrollment marketing numbers compare with the competition by downloading our research report, The Enrollment Marketing Benchmarks.

Enrollment

HEM (Higher Education Marketing)

JUNE 25, 2025

Reading Time: 11 minutes Higher education enrollment no longer begins with a handshake on campus; it starts the moment a student finds your website. It centralizes the entire admissions process, from initial inquiry to application to enrollment, into one streamlined, student-friendly platform. Schedule a virtual tour.”

Orientation

HEM (Higher Education Marketing)

JULY 2, 2025

Struggling with enrollment? Source: Bucknell University Think beyond downloads: Use the podcast to reinforce messaging in other marketing assets like blog posts, webinars, or virtual tours. Struggling with enrollment? Our Digital Marketing team can help you generate more leads! Contact HEM today! Contact HEM today!

Education

Ruffaloni

MAY 15, 2025

At RNL, we’re constantly looking at the trends shaping higher education, and AI is definitely a big one. It means your staffadmissions counselors, enrollment specialists, and marketing teamare more important than ever. But here’s the thing: it’s not a one-size-fits-all solution. What does this mean for you?

Higher Education

HEM (Higher Education Marketing)

JULY 9, 2025

This synergy is especially relevant in higher education, where the line between operational communication and marketing is increasingly blurred. Segmentation and Personalization The platform’s segmentation features let you target messages based on program, campus, enrollment stage, or any other custom criteria.

Higher Education

JLV College Counseling

JULY 19, 2025

To participate, student must download the Goodwall app and simply share a video sharing how winning this scholarship would help you achieve your educational goals, on the hashtag #ScholarshipNow. Scholarship for Special Educators Sponsor : HIE Help Center Amount : $1,000.00 Applicant must be pursuing a STEM-related field.

Scholarships

Ruffaloni

MAY 15, 2025

At RNL, we’re constantly looking at the trends shaping higher education, and AI is definitely a big one. It means your staffadmissions counselors, enrollment specialists, and marketing teamare more important than ever. But here’s the thing: it’s not a one-size-fits-all solution. What does this mean for you?

Higher Education

Ruffaloni

MARCH 30, 2023

They provide the clearest roadmap to recruitment success that I know of, because we all know that the path to purchase (the path to enrollment) is never linear. What do they need to know to go from being engaged to actually enrolling? It would be great if this were true. But we know that’s not the case.

Enrollment

HEM (Higher Education Marketing)

JANUARY 10, 2024

Over the years, we’ve witnessed educational institutions leveraging education CRMs achieve increased enrollments, deliver enhanced student experiences, and operate more streamlined administrative processes. Continue reading to delve deeper into the significance of implementing an education-industry-focused CRM.

Higher Education

HEM (Higher Education Marketing)

DECEMBER 7, 2022

Reading Time: 10 minutes Successful schools work tirelessly to attract prospects, build a list of contacts, and nurture their leads, all to drive enrollments. Here’s a deep dive into the top reasons why your school should consider using a CRM designed for higher ed to manage its enrollment funnel! .

Enrollment

Ruffaloni

JULY 13, 2023

Let’s start with the kids: They still use email Download the report Nearly 2,000 high school students participated in our most recent E-Expectations® high school student survey. If you want to know why they remembered a specific email from a college, download the report here. 30% find links to colleges’ website in emails.

Financial Aid

Ruffaloni

NOVEMBER 9, 2023

In an era where the cost of higher education is steadily rising, prospective students and their families often grapple with the question of whether a college education is truly worth the investment. This post was co-authored Dr. Raquel Bermejo, Associate Vice President for Market Research and Planning.

Tuition

HEM (Higher Education Marketing)

OCTOBER 9, 2024

Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception. The goal of remarketing is to re-engage these prospects and lead them further down the enrollment funnel.

Early Decision

Ruffaloni

DECEMBER 7, 2023

The way students use technology search for college, the stress and anxiety they face, the economic challenges that impact their ability to afford college, and even the way they question the value of college have created daunting challenges for enrollment managers.

Retention

HEM (Higher Education Marketing)

DECEMBER 28, 2022

After all, it’s this data that allows your school to understand its prospects’ enrollment journeys—revealing the impact of your calls to action along with key trends and opportunities. Example : The International Institute for Management Development has created a landing page calling for users to download a program brochure.

Enrollment

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences.

Enrollment

Niche

SEPTEMBER 9, 2024

Download the whitepaper Register for the 9/17 webinar discussion In recent years, college admissions has shifted significantly, driven by changing student mindsets and behavioral trends. Enrollment management has firmly shifted to a buyer’s market. This was our ninth year conducting the Niche Enrollment Survey.

Enrollment

Ruffaloni

JUNE 20, 2024

Higher education is a big decision, and students have questions. Explore the full report and learn how you can better engage students during the search process Download the 2024 High School Student College Planning Report to read all the findings. The bottom line: Is it worth it?

Financial Aid

EAB

OCTOBER 20, 2023

In 2018, we used a representative 100 students to illustrate how colleges and universities across the country were delivering on the promises of higher education. Average Student Loan Debt ” EducationData.org, May 22, 2023 “ Immediate College Enrollment Rate: Condition of Education ” U.S. Economic Well-Being of U.S.

Loans

HEM (Higher Education Marketing)

AUGUST 31, 2022

This gives your school a short window to learn everything there is to know about the new changes in web analytics for higher education —including how to properly set up, track, and compare your metrics. . Changes to Users in Google Analytics for Higher Education. Unlike in UA, GA4 doesn’t include a Unique Pageview metric.

Higher Education

EAB

JULY 28, 2023

Infographic Mapping the Enrollment Landscape A convergence of crises over the past three years has greatly altered the college enrollment landscape, revealing strengths and vulnerabilities that previously went unnoticed, were underestimated, or were misunderstood.

Enrollment

Georgia Tech Admissions Blog

MARCH 6, 2023

Scratch that- if you have never watched Family Feud, you can check it out on ABC, Hulu, download the Feud Live app or view some priceless clips on YouTube. As an admission dean/director, IPs influence the entire funnel – from prospects to enrolling students. If you have never watched the show…who are you? Admission Decisions.

Admissions

HEM (Higher Education Marketing)

NOVEMBER 29, 2023

Reading Time: 10 minutes Effective landing pages can play a pivotal role in the success of your school’s enrollment efforts. As the digital gateway through which prospective students embark on their academic journey with your school, landing pages have the potential to be the driving force behind a thriving enrollment season.

Orientation

HEM (Higher Education Marketing)

SEPTEMBER 11, 2024

Whether you want users to fill out a contact form, download a brochure, or start an application, make sure the next steps are prominently displayed and simple to complete. As a higher education marketing agency, we understand that venturing into Baidu PPC can seem daunting.

Higher Education

The Enrollment Marketer

MAY 25, 2023

As an enrollment marketing manager, you’re in a role where art and creativity meet science. While there’s no magic formula or secret life hacks to higher education marketing, there are a few simple tips that can help you day to day. Your colleagues on campus are frequently asking your favorite question: “ How are the numbers? ”

Enrollment

The Enrollment Marketer

APRIL 15, 2025

Graduate enrollment marketing is undergoing a long-overdue shift. One of the biggest mistakes we see in graduate enrollment marketing is expecting too much, too soon. Check out how your enrollment marketing numbers compare with the competition by downloading our research report, The Enrollment Marketing Benchmarks.

Enrollment

The Enrollment Marketer

JUNE 2, 2023

Any professional who has been in enrollment marketing, particularly higher education enrollment marketing, understands that crafting marketing strategies to increase student enrollment takes time and fortitude. Enrollment marketing best practices from 5 or 10 years ago aren’t the same as they are today.

Enrollment

HEM (Higher Education Marketing)

MARCH 15, 2023

By applying the right tips for email marketing and creating compelling email campaigns, schools can successfully guide prospects through the enrollment funnel. It provides schools with direct access to prospective students interested in learning more about them, making it an invaluable platform for student recruitment.

Financial Aid

HEM (Higher Education Marketing)

MAY 17, 2023

Build a Sense of Community by Highlighting Alumni Success Stories Career prospects are key concerns for many students, especially those active on LinkedIn for higher education. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on Higher Education Marketing.

Higher Education

HEM (Higher Education Marketing)

MARCH 26, 2025

Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! You can also explore how your school’s curriculum prepares students for future success in higher education and beyond, showcasing testimonials from alumni who have excelled. Contact HEM today!

Private School

The Enrollment Marketer

NOVEMBER 1, 2024

These are part of your schools larger marketing tech stack and are the very basic components to both higher education marketing and data-backed decisions. Download it so you can get a bird's eye view of key technical SEO metrics on your site. Is one call-to-action on your site getting twice as many clicks as another?

Enrollment

HEM (Higher Education Marketing)

MARCH 1, 2023

There’s a lot to explore when it comes to analytics in higher education, especially since it can help schools measure success throughout the enrollment journey. This allows them to interact with and filter your data, view different date ranges, download reports, and more.

Higher Education

EAB

MAY 23, 2023

Blogs Are you prepared for what’s next in the enrollment landscape? In doing so, it has also brought clarity to the question of which challenges are most likely to define near-term enrollment success or failure. decrease in freshman enrollment, and their private counterparts saw that figure drop by 1.8%.

Enrollment

The Enrollment Marketer

JUNE 7, 2023

Of course these traditional efforts still have their place in college enrollment marketing, but today the digital realm offers unparalleled opportunities for outreach and engagement. In the dynamic landscape of higher education, effective digital marketing strategies are more crucial than ever in increasing student enrollment.

Enrollment