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Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers.
These are part of your school’s larger marketing tech stack and are the very basic components to both higher education marketing and data-backed decisions. Download it so you can get a bird's eye view of key technical SEO metrics on your site. Is one call-to-action on your site getting twice as many clicks as another?
As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.
Fresh data RNLs research studies show a big disconnect between what higher education offers and what students need. A new report from the Western Interstate Commission for Higher Education is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth.
To stand out in this noisy, fast-moving environment, your enrollment marketing needs to work smarter. Here’s how you can make that happen: 10 tactics that schools across North America (and beyond) are using to win the attention, trust, and enrollment of today’s students. Struggling with enrollment? Contact HEM today!
Why does this matter for education marketing? A school podcast is an audio series created by educators, students, or staff to share news, stories, or educational content. Struggling with enrollment? STEM education chat with our Science Department” or “Tips for college admissions interviews”). Contact HEM today!
There has been greater awareness in recent years of the influence of generational differences in higher education, and this made me interested to explore the perceptions of students by age within our National Online Learners dataset. Survey your students Download now.
Yet, email marketing for universities and other higher educational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in higher education marketing, and for good reason. Our targeted email marketing services can help you attract and enroll more students. What is educational marketing?
How can colleges better reach, educate, and support these first-generation students about affordability to prevent them from ruling out institutions that could be a great fit financially and academically? How can colleges step in to provide the necessary counseling and education about affordability for these applicants?
Graduate enrollment marketing is undergoing a long-overdue shift. One of the biggest mistakes we see in graduate enrollment marketing is expecting too much, too soon. Check out how your enrollment marketing numbers compare with the competition by downloading our research report, The Enrollment Marketing Benchmarks.
Our targeted email marketing services can help you attract and enroll more students. Parents are eager to be involved in their child’s education. Source: Higher Education Marketing Defining Engagement-Based Email Marketing For schools, engagement is arguably the most crucial metric of email marketing. Let’s explore!
Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in higher education, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Struggling with enrollment? Understanding Higher Education CRM What is a CRM in higher education?
Reading Time: 11 minutes Higher educationenrollment no longer begins with a handshake on campus; it starts the moment a student finds your website. It centralizes the entire admissions process, from initial inquiry to application to enrollment, into one streamlined, student-friendly platform. Modern applicants are tech-native.
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. As a school administrator or marketer, youre likely aware that competition for student enrollment is fiercer than ever. Struggling with enrollment? Contact HEM today!
First-Generation Female Takeaway for institutions: Promote alcohol and drug education programs during orientation and throughout the year. Because when we promise students a college education, we promise them a chance to transform their lives. Partner with student organizations to create substance-free social events.
Average need-based aid % of students receiving merit scholarships What kind of aid is available Enrollment by Major: Gives you insight into whether a program is competitive or crowded. of Education) : A great tool to view CDS-style data across U.S. You don’t have to read the entire document—just focus on the most relevant parts.
Future Teachers of Excellence Fellowship Sponsor : Center for Black Educator Development | UNCF Amount : Up to $5,000 Closing Date : July 28, 2025 Description : Scholarship is open to current undergraduate students majoring in education, teaching, or related courses of study and have at least a 2.7
At RNL, we’re constantly looking at the trends shaping higher education, and AI is definitely a big one. It means your staffadmissions counselors, enrollment specialists, and marketing teamare more important than ever. But here’s the thing: it’s not a one-size-fits-all solution. What does this mean for you?
Transform it into educational content By using research as the foundation for webinars, mini-courses, or even short learning modules, you can spotlight faculty expertise and offer something valuable to your community, prospective students, or casual learners.
In today’s education landscape, safety isn’t just a responsibility; it’s an expectation. Looking for an all-in-one student information and CRM solution tailored to the education sector? This synergy is especially relevant in higher education, where the line between operational communication and marketing is increasingly blurred.
Took a career break from an Oncology Unit to join the Peace Corp and focus on direct care and education. A two-year career break in the Peace Corp offered a focus in direct care and education. Not wanting to miss out on education, enrolled in the oncology MSN when Penn began to offer it.
</strong> This campaign advocates for DECA and Career and Technical Education (CTE) during CTE Month, emphasizing the importance of CTE and its benefits to students and the economy.</li> </li> <li class="ai-optimize-325"><strong>Advocacy.</strong>
For someespecially those from higher-income families or with college-educated parentsthe process might not involve a school counselor at all. This helps avoid confusion and ensures clarity in messaging, especially regarding dual enrollment, direct admissions, and transition pathways.
To participate, student must download the Goodwall app and simply share a video sharing how winning this scholarship would help you achieve your educational goals, on the hashtag #ScholarshipNow. Scholarship for Special Educators Sponsor : HIE Help Center Amount : $1,000.00 Applicant must be pursuing a STEM-related field.
To Thailand, With Love (of Nursing) Alumni Notes Class Notes, Fall 2023 In Memoriam, Fall 2023 Download the Fall 2023 issue (PDF) Menu Button Paying Tribute To ENS S.M. Sophia attended night school to complete her BSN and then enrolled full-time to complete her Masters in Nursing. Ray Stubbs, Jr.,
Pledge to drive distraction-free by downloading the Safe Summer Driving Kit, choosing a favorite safety tip (glove-box phone stash, Do Not Disturb mode, passenger DJ…), and recording your very own 30 second road-safety PSA and pledge to share with your crew. Department of Education in the United States. Law Office of Philip R.
Jones Alumni Notes Class Notes, Fall 2024 In Memoriam, 2024 Fall Download the Fall 2024 issue Menu Button Path to Penn Nursing with Jessica A. She discovers racial disparities in trial enrollment and vows to do something about it. The response is overwhelming. The response is overwhelming. Stand Up 2 Breast Cancer, Inc.
Alumni Notes Class Notes, Spring 2024 In Memoriam, Spring 2024 Download the Spring 2024 issue. She had me go into the classrooms and educate kids on healthy eating and dental health.” Kuwata Esq. Menu Button Jill Fallows Macaluso Esq., RN How one Penn Nursing grad is upholding ethics in the pharmaceutical industry.
At RNL, we’re constantly looking at the trends shaping higher education, and AI is definitely a big one. It means your staffadmissions counselors, enrollment specialists, and marketing teamare more important than ever. But here’s the thing: it’s not a one-size-fits-all solution. What does this mean for you?
Alumni Notes Class Notes, Spring 2024 In Memoriam, Spring 2024 Download the Spring 2024 issue. Elaine Sang, MSN, RN For her dissertation, Sang will explore the quality of patient education given to sepsis survivors. Since she has enrolled, Sang says, Bowles and another advisor, Research Professor Karen B. Kuwata Esq.
While enrolled at the University of San Francisco as a nursing major, “I was constantly juggling between the collegiate organizations, ethnic studies, and community advocacy work vs. my nursing academics,” he says. So health care has always been ingrained in me.” Why period poverty? “It It was Women’s Health Month,” says Jason.
They provide the clearest roadmap to recruitment success that I know of, because we all know that the path to purchase (the path to enrollment) is never linear. What do they need to know to go from being engaged to actually enrolling? It would be great if this were true. But we know that’s not the case.
To learn more about the study, download the report here. The findings of our 2023 report (which reflects 21,860 responses from 35 different institutions across the US) show which channels families prefer when receiving communications from the colleges and universities their students are enrolled at.
In today’s competitive educational landscape, many schools invest in paid search marketing strategies, expecting a significant increase in prospective student inquiries. These landing pages should include a clear, compelling call-to-action (CTA), such as signing up for a newsletter, downloading a school guide, or scheduling a tour.
Aly recently presented to the Independent Educational Consultants Professional Member roundtable on Institutional Priorities. You must download the presentation to get it to play.) We have included a recording of the presentation for all of you here. Please listen.
What does all this mean to you if you work in enrollment marketing, admissions, or financial aid? The post From Cringe to Click: What Gen Z and Gen Alpha Can Teach Us About Enrollment Marketing appeared first on Ruffalo Noel Levitz. Here are five takeaways. Younger teens hang out on social media mostly to chill and have fun.
Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences.
As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. Struggling with enrollment? Source: HEM The benefits of blogging as part of your educational content marketing strategy are undeniable.
For schools that haven’t started using a Customer Relationship Management (CRM) system tailored for the educational industry, this might be one of the strategies you might want to consider this year. Therefore, as you seek to improve your recruitment endeavors in 2024, adopting a CRM for higher education isn’t a choice but a necessity.
The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts. As undergraduate enrollment and net tuition revenue continue to fall, university leaders are doubling down on graduate and other adult-serving programs as a source of enrollment and revenue. Download the white paper.
Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.
The report, RNL’s 2022 Online Program Marketing and Recruitment Practices , report is RNL’s second ground-breaking report focused on online education and aligns with our earlier Online Student Recruitment Report. Institutions have clearly begun to understand what it will take to successfully compete in the online education market.
Let’s start with the kids: They still use email Download the report Nearly 2,000 high school students participated in our most recent E-Expectations® high school student survey. If you want to know why they remembered a specific email from a college, download the report here. 30% find links to colleges’ website in emails.
This was what we wanted to explore when we launched two studies this year: Prospective Family Engagement (conducted with CampusESP and Ardeo Education Solutions )—a survey of 6,400 families of prospective college students. Furthermore, by the 11 th grade, 70 percent have discussed how they are going to finance their student’s education.
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