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Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. As an education marketer, ask yourself: how can you create an experience that ensures students feel supported and motivated to stay the course? Understanding Retention Marketing What is retention marketing?
Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in higher education has evolved into something far more holistic than it once was.
Lasting enrollment growth and marketing effectiveness require a comprehensive, strategic approach that integrates marketing, admissions, retention, and financial aid. Dedicated Faculty & Staff Engaged and passionate educators create a vibrant, positive learning atmosphere. But the truth is, there is no magic wand.
As the digital landscape continues to evolve with ever-more immersive video games and apps, leaving education behind in making learning a more engaging experience would be a missed opportunity. This article takes a balanced approach, looking at psychological studies to explore gamification’s continuing role in education.
These methods allow your institution to showcase real experiences, highlight student voices, and differentiate itself from competitors in an increasingly crowded educational landscape. The Unique Advantages of User-Generated Content in Education Marketing A key user-generated content advantage is its ability to build trust.
Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in higher education, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Understanding Higher Education CRM What is a CRM in higher education?
One that doesn’t just manage applicants, but empowers strategy, fosters connection, and drives retention. Example : Mautic by HEM is a dedicated, all-in-one CRM and marketing automation platform for education, built on the open-source Mautic tool. You need a system that works as hard as your team does. Do you offer API access?
Both roles aim to facilitate your education by supporting your academic and personal growth. Teachers focus on delivering structured education to groups of students within a specified curriculum. Teachers are professionals responsible for delivering structured education to a group of students. What Does a Teacher Do?
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. But what does data analytics mean in the context of higher education marketing, and how can you apply it to achieve tangible results? Contact HEM today!
Reading Time: 10 minutes The way higher institutions define and acknowledge student success in higher education today is changing rapidly. In this blog post, we’ll explore the true meaning of student success and what key metrics are best p laced to measure student success in higher education. Try the HEM Student Portal!
In this blog, we’ll explore how these skills develop in your test prep and classroom efforts, as well as what they are. Your study skills dramatically impact the hard skills you acquire throughout your education, as your study efforts usually determine your proficiency level in specific technical areas.
As an educator, you might sense their struggle and need precise data point insights to intervene effectively. In this blog, we’ll unveil how Petersons comprehensive student data reports leverage powerful student success data analytics reporting to illuminate individual learning gaps on standardized tests.
Still, the amount saved in comparison to any higher level of education will be well worth the cost now. When breaking down the different educational systems nationwide, the average cost of one credit hour at a public university is ~$400.
You have some questions to answer first, and this blog on how to commit to a college will help. From letting your chosen school know to following through on the next steps, we’ll walk you through what it takes to move confidently toward this new chapter of your education. How Do You Commit to a College?
Unique social/cultural aspects: U Minnesota has two campuses, one in Minneapolis (the “main” campus for social life, sports, and the majority of programs) and Saint Paul (which houses a handful of majors, particularly those related to agriculture, ecology, botany, and education).
In this blog, well show you how to write Cornell supplemental essays. Given our agricultural history and commitment to educating the next generation of agriculturalists, please share if you have a background or interest in agriculture, regardless of your intended major. 100 word limit) Optional Question #2.
The Value of Petersons Test Prep for HSPT Test Day Overview of HSPT Prep tools and resources used, including: 4 Full-Length HSPT Practice Tests and 1192 HSPT Practice Questions to build familiarity with the exam format 17 instructional videos and 20 interactive lessons crafted by education experts for all learning styles to boost engagement and knowledge (..)
Fret not; youve been testing your whole education. Recall and Retention Treating a practice test like a real test, where you wont be able to look at notes, promotes long-term retention. In the interim, instead of avoidance, let’s transform our approach to stress. This is because testing activates recall and retrieval.
Over the years, I have written many blog posts and conducted several webinars and conference workshops on effective retention strategies. Schools that have an overall retention rate of 90% or higher are an indication of strong health. 5—Roles of Faculty and Staff Your faculty and staff are the key to retention.
This Phase is focused on retention. I have written many blog posts, conducted several webinars, and conference workshops on effective retention strategies. Retention Leadership – It is important for your school to have a champion for your retention strategies.
You can access the recording to learn about a comprehensive approach to onboarding new families: Beyond Enrollment–Onboarding K-12 Families for Retention Success. In a previous blog post, I discussed six key onboarding strategies post-enrollment before the first day of school. Disciplinary problems.
What is retention ? Find out more on our blog ! How to Remember What You Learn: Modeling Retention is a cornerstone of our focus we’re organizing our lessons and even when we’re thinking about structuring the questions that we’re asking during a lesson. What is retention? Stay tuned for more tips on increasing retention!
Welcoming new families into your school community extends beyond mere enrollment numbers—it’s about crafting a supportive and engaging environment that fosters long-term retention and satisfaction. The onboarding process is pivotal in starting your retention efforts on the right foot. This is crucial for several reasons.
This blog was co-written by Jessica Ickes, Vice President, Market and Research Services and Wes Butterfield, Chief of Consulting Services At the RNL National Conference, we facilitated roundtable discussions focused on Artificial Intelligence (AI) and its potential impact on higher education. Hare are some key themes that we collected.
The right plan can make all the difference in your recruitment and retention efforts. Throughout my career I have been an enrollment catalyst in my both higher and K-12 educational institutions. This process should include an assessment of your processes and strategies in admissions, retention, marketing, and tuition/financial aid.
Recruitment is the proactive pursuit of the right-fit family, which includes developing a relationship with the parent, understanding their journey and needs, and discussing how your educational experience can benefit them. Retention is a direct reflection of the satisfaction of the parent’s experience at your school.
Reading Time: 9 minutes The rapid advancement of higher education marketing strategies indicates that institutions are continually seeking innovative strategies to enhance student engagement and streamline administrative processes. Understanding CRM in Higher Education What is CRM in higher education?
Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Contact HEM today!
Their class size is determined by many things, but among them might be: how much money they need to earn from tuition; how much space they have for students to live on campus; how large their other classes are; how many students they feel they can comfortably educate and serve. Hitting this exact number is tricky, especially these days.
Results from financial aid or scholarship calculator Prospective Family Engagement Report : Engaging the biggest enrollment influencers Nearly all families are involved in the college search process with students, and this study from RNL, CampusESP, and Ardeo Education Solutions looks at how those families want to connect with campuses.
This blog was co-authored with Ann Cools. The Department of Education has also put out some great videos that could be wonderful resources. While the FSA ID education piece is important for students and parents, determining the financial impact is potentially the most important for you and your campus.
2—Foster Brand Loyalty and Retention Ongoing marketing efforts reinforce your school’s brand values and identity. By engaging with your existing parent and alumni base, you nurture loyalty and retention, keeping them connected and committed to your brand. Keep in mind, that you must recruit new families to your school every year.
Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. One potent yet underutilized strategy is the implementation of a Student Ambassador Program. To what end?
However, in the dynamic landscape of educational enrollment and marketing, reaching this point is not a signal to slow down but rather an opportunity to refine and enhance your strategies further. 4—Prepare for the Future The only constant in education is change. You never know what environmental issues will affect your enrollment.
For schools that haven’t started using a Customer Relationship Management (CRM) system tailored for the educational industry, this might be one of the strategies you might want to consider this year. Therefore, as you seek to improve your recruitment endeavors in 2024, adopting a CRM for higher education isn’t a choice but a necessity.
Parents are investing significant resources to provide the very best education for their child and because of this, they expect the best. These educators will be the ones to teach and mentor students. First, satisfied parents will lead to strong retention. A strong retention rate obviously leads to increased enrollment.
Reading Time: 8 minutes With students’ increasing reliance on digital platforms for information and decision-making, it is no surprise that search engine optimization (SEO) has become one of the most critical aspects of education marketing today. But you might wonder, “ What is SEO in education? ” What is an SEO strategy for education?
In today’s competitive educational landscape, many schools invest in paid search marketing strategies, expecting a significant increase in prospective student inquiries. Prospective families are looking for detailed information to help them make informed decisions about their child’s education.
These surveys offer a goldmine of insights, directly from your school community, that can shape your strategies for admissions, retention, and overall school improvement. They provide a foundation for setting goals, planning initiatives, and implementing changes that will enhance the educational experience in the upcoming academic year.
Other AI enhancements in Navigate will make it easier for staff and administrators to generate reports on institutional student retention and success efforts. To read more about EAB’s research on responsible uses of AI in higher education, please read this recent blog post: “ Six Innovative Ways Higher Ed Can Embrace AI.”
When considering historically Black colleges and universities (HBCUs) for an education in PR, it's important to look for schools with a solid program, a track record of student success, and strong industry connections that can prepare you to pursue your career. Howard offers a bachelor of arts degree in communications with a PR concentration.
With the ever-increasing competition in the educational landscape, school leaders must approach enrollment and marketing with a clear, strategic plan. This means ensuring that your branding, messaging, outreach efforts, and retention strategies are all aligned and working towards the same goals.
This is a guest blog by Stuart Jones, vice president for advancement and enrollment management at Southern Utah University. The culture of higher education is steeped in knowing. But that is what this blog post is about. Retention is up 9 points to 74 percent. The Grand Canyon has always been one of my favorite places.
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