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Many school leaders searching for enrollment growth and marketing success hope for a quick fixa single, magical solution that will transform their numbers overnight. Lasting enrollment growth and marketing effectiveness require a comprehensive, strategic approach that integrates marketing, admissions, retention, and financial aid.
But the expansion of AI technology offers a real opportunity to connect with students more and in a way that translates to increased enrollments. Ultimately, these advancements are expected to lead to happier students and stronger enrollment numbers. To bridge this gap, universities should consider implementing an AI education program.
We could write an entire blog post dedicated to the best CMSs or CRMs for higher ed (and we have — comparing one enrollment marketing platform to another), but instead, my goal is to suggest supplemental tools for your digital marketing toolkit. Or, maybe you want to congratulate recently accepted applicants with a personal touch.
It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. This strategy will help them boost visibility, increase engagement, and ultimately drive enrollment growth. Struggling with enrollment? Contact HEM today!
At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Struggling with enrollment? Streamlining the application process is critical here. Contact HEM today!
Engaging students wherever they are is critical to enrollment success. With eight years of experience at Ruffalo Noel Levitz working with more than 100 campuses across the country and following more than two decades leading enrollment efforts on campus, I know firsthand the challenges you face in enrollment.
They provide the clearest roadmap to recruitment success that I know of, because we all know that the path to purchase (the path to enrollment) is never linear. What do they need to know to go from being engaged to actually enrolling? It would be great if this were true. But we know that’s not the case.
We can discuss: AI governance and responsible AI Conversational AI for enrollment and fundraising AI-powered analytics that deliver strategic insights. These pressures are compounded by dwindling populations, affecting both fundraising and enrollment, that are increasing the competitive environment. to match them to the right programs.
In the college application process, there are a lot of pieces you will likely start and finish within your senior year—writing essays, gathering documents, synthesizing your resume of activities—these are just a few. We are considering the whole pie, which is made up of many parts, when we read your application. Welcome, Danielle!
The applications are all in for the 2025 UGA Regular Decision group of students, so here is some detailed information on the total UGA freshman applicant pool for Fall 2025 (EA and RD). The total application numbers (EA and RD) are roughly 47,850 , which is up approximately 12% from last year.
In 2024, applications to MBA programs have skyrocketed , reaching levels not seen in over a decade. According to the Graduate Management Admission Council (GMAC), MBA applications rose 12% overall, with full-time, in-person programs seeing a 32% surge. WHY ARE MBA APPLICATIONS INCREASING?
Our targeted email marketing services can help you attract and enroll more students. Ready to turn your inbox into an enrollment engine? Educational marketing refers to the strategies and tactics used by schools, colleges, and universities to attract, engage, and enroll students. billion, with over 376 billion emails sent daily.
From my Enrollment Catalyst Program (on-site and virtual) to ongoing coaching, to my School Survey Solutions to my online School Ambassador Training Program , I am thankful for my partnership with school leaders. I helped many schools implement their enrollment marketing plans to achieve their goals. Don’t be afraid to seek help.
We won a total of 33 awards this year for enrollment and fundraising campaigns, including five gold medals in digital marketing for enrollment. Ask for a complimentary consultation and learn how you can benefit from our award-winning creative, insightful analytics, and deep enrollment expertise.
Achieving full enrollment is a significant milestone for any private school, symbolizing the culmination of hard work, strategic planning, and a compelling program. Conducting a comprehensive assessment of your enrollment and marketing strategies can uncover hidden inefficiencies and new growth opportunities.
For enrollment marketers and admission teams, these potential future applicants present both a challenge and an opportunity. On the other, they can be highly motivated to enroll—if you engage them quickly and effectively. On the other, they can be highly motivated to enroll—if you engage them quickly and effectively.
This admissions cycle, Purdue University received more than 63,000 applications by its November 1 Early Action deadline, which is an increase of nearly 8,000 applicants from just last year. Yet, only 53,000 Early Action applicants submitted a test score with their applications (!). Eastern Time on January 15, 2025.
By being deferred, the college is telling you that it has been unable to make a final decision on your application. The school is essentially holding onto your application to see how you will compare to its regular decision applications. You may be within its profile of admitted students but not near the top.
High school juniors are at a pivotal stage in the college application process. Grades : Focus on maintaining strong grades, particularly in challenging courses like AP, dual enrollment, or IB courses. Build Strong Relationships with Teachers Letters of recommendation will most likely be a necessary part of your application.
In todays digital-first world, higher education institutions are increasingly turning to digital marketing to educate, engage, enroll, and retain students. This translates to setting realistic growth expectations based on an understanding that reaching your enrollment goals will take multiple academic terms.
These are practices that dont depend on the season or enrollment pressure. Use a CRM (not a spreadsheet) to track inquiries, visits, applications, and re-enrollment. Thats understandablebut not sustainable. Thats why Andy Lynch and I dedicated a recent Show & Tell Show to sharing 10 always-on strategies.
Were talking about that dreaded enrollment cliff , and its no longer impending. Higher ed has started to feel the brunt of a steady decline in enrollment, a trend underscored by recent data. The most significant driver of the higher education enrollment cliff is the sharp decline in birth rates following the 2008 economic recession.
Undergraduate enrollment did well Before we address graduate trends, lets talk about the preliminary Fall 2024 undergraduate data recently released by National Student Clearinghouse (NSC). While first-year student enrollment contracted by 5 percent overall (and as much as 8.5 a less interesting place in which to enroll.
A new report from the Western Interstate Commission for Higher Education is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth. Join us for a further exploration of where enrollment is headed. But what’s going on here?
As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies. This shift reflects the broader trend of meeting students where they are on their mobile devices.
The University of Southern Californias Marshall School of Business has announced an Early Decision (ED) option for first-year applicants to its undergraduate business and accounting programs. Financial Aid & Scholarships: All ED applicants will be considered for USCs need-based financial aid and merit scholarships.
Graduate enrollment marketing is undergoing a long-overdue shift. One of the biggest mistakes we see in graduate enrollment marketing is expecting too much, too soon. Give them content that informs, inspires, and answers real questions and youll win not just their attention, but their application. They dont want to be sold to.
Applying to college and going through the college application timeline is excruciatingly overwhelming, especially if you don’t have someone like a parent or older sibling who’s been through it to guide you. Curious if you’re keeping up with everything you need to do for college applications during senior year?
Whether that means requesting more information, starting an application, or scheduling a call with admissions, your digital experience plays a huge role in driving prospective students forward. Here are five proven CRO strategies to help your graduate program turn more browsers into applicants: 1. Guide users to the next step (e.g.
Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Capable of handling up to 80% of these interactions, chatbots provide instant, tailored responses that improve lead-to-application conversion rates. Lets explore! Contact HEM today! What comes next?
In-State Early Action decisions will be released at 4 pm EST today, so here are some details about the In-State EA applicant and admitted groups. Again, today’s decisions are only for In-State applicants (either a GA resident or a student studying in a GA High School). in comparison with the overall applicant pool.
For enrollment managers, these statistics represent more than just data pointsthey signal significant leakage in our recruitment funnels before we even have a chance to present our value proposition. Read Now Five strategic imperatives for enrollment leaders 1. Create post-enrollment scholarship opportunities.
Law school applications to nearly 200 law schools nationwide are up 20.5% Grad School Analysis & Guidance Craft your graduate school strategy and sharpen your applications and essays. Theyre up 25% from last year and it is the highest number of law school applicants any law school in the country has ever received.
By providing prospective students and families with engaging, informative online interactions, institutions can level the playing field for all applicants, irrespective of their background or financial situation. As virtual technology continues to evolve, its role in shaping the future of college recruitment will undoubtedly grow.
And there is no clear-cut, universally applicable formula that will help you reach your end result. Living in the Gray: The Nuts and Bolts (and Numbers) of Application Review Next, let’s talk about what happens in admission offices during the application cycle. Let’s use Georgia Tech as an example.
This application is due February 1st. The Florence Kidder Memorial Scholarship This provides six scholarships that range from $400 to $3,000 to individuals that are in their fourth year of high school and that intend on enrolling at a higher educational institution in North Carolina. This application is due February 15th.
From ChatGPT-assisted essays to predictive analytics driving enrollment decisions, AI is reshaping the admissions process at top-tier institutions. So, what does this mean for applicants aiming for the Ivy League and other elite universities? Application Boot Camp® Need strategic guidance from start to finish?
To her surprise, she is contacted within minutes about her interest and is then transferred to an ABC University enrollment coach, whom she will work with for the remainder of her experience. Enrollment focused, rather than being driven by lead generation We focus on enrollment data and not just lead generation.
A lower GPA can negatively affect your college applications by signaling to admissions officers potential challenges with meeting the academic rigor of their institution. It can make it harder for you to stand out among a pool of highly qualified applicants with higher GPAs. to receive financial aid. Take challenging courses.
The University of Texas at Austin (UT Austin) received a record-breaking surge in applications for the Fall 2025 term. Applications for freshman admission increased 24.3% this year, for a staggering total of 90,562 applications. This decision will be communicated to applicants by January 15.
This is most often a lack of the types of enrollment trend data or other historical data that underpin almost everything in an annual marketing and recruitment plan. Institutions that have not been collecting these data (particularly conversions of inquiries to applications, applications to enrollments, etc.)
The modern student’s dilemma Picture this: Seven out of ten high school students find navigating the college application process challenging. This challenges the conventional wisdom about early outreach being the only path to enrollment success.
As I transitioned into my first new company in 14 years, I was eager to see how the shift to inbound enrollment marketing would shape my perspective. For years, when it came to strategies for graduate enrollment marketing, the conversations were dominated by large-scale digital marketing and lead gen, lead gen, and more lead gen.
Im understandably receiving many questions about UT-Austins new opt-in waitlist for Fall 2025 first-time freshmen applicants. It also appeals they will allow for Waitlist opt-ins for Fall 2025 external transfer applicants. TL;DR: there isnt much to do but opt-in to the Waitlist and make enrollment decisions for Fall 2025.
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