Expert Admissions

JULY 1, 2025

Not only will knowing what stands out about different colleges help you during your college list building process, it will also let admissions officers know concrete details about what appeals to you about their school when reading your “why this college” supplemental essays.

Campus Tours

Great College Advice

DECEMBER 18, 2024

part of the college admissions process. Unfortunately, many families struggle with finding the best time for college tours. Even though it may be tempting, the upcoming holiday break is not the best time to schedule your campus visits. When students head back home for a month, many campus offices also close up.

Campus Tours

Ruffaloni

JUNE 19, 2025

Here’s where colleges can do better: Virtual tours and VR experiences: Students who use them love them (84% helpful), but only 77% have tried. Virtual can’t replace a campus tour, but it’s the next best thing—especially for out-of-state or lower-income students. Visibility is the issue, not usefulness.

Financial Aid

The College Pod

MARCH 21, 2025

It’s a detailed report colleges publish every year, filled with facts about admissions, financial aid, and what really matters in the application process. For example: " University of Michigan Common Data Set " If you don’t find it right away, look on the admissions or institutional research page of the college’s website.

Financial Aid

HEM (Higher Education Marketing)

OCTOBER 30, 2024

Idea 1: Virtual Campus Tours and Interactive Content With the increasing reliance on online learning, offering prospective students a virtual tour of your campus has become a highly effective school advertising tactic. Looking to increase student enrollment? Contact HEM today!

Campus Tours

Grown & Flown

FEBRUARY 13, 2025

The best results come from treating ChatGPT as an ongoing research tool, refining prompts as you go, and training it with information you collect along the wayfrom college visits, Zoom sessions, financial aid offers, and direct conversations with admissions reps. Are there any trends in enrollment to be aware of? Good luck with your search!

Financial Aid

Great College Advice

JUNE 16, 2025

It’s entirely normal for a parent to want to be part of the college admissions process. This is how a parent can help during the college admissions journey. Have them check in at the admissions office when you arrive and fill out the contact card. But there is a difference between participating and taking the lead.

Admissions

Niche

NOVEMBER 21, 2024

Parents and guardians play a pivotal role in the college search and admissions process, often serving as trusted advisors, cheerleaders and financial planners. In it, Dougherty chronicles his journey in helping his firstborn choose a college, which he thought would be a breeze given his 20-year background in admissions and enrollment.

Financial Aid

HEM (Higher Education Marketing)

NOVEMBER 27, 2024

This information may range from details on specific programs and campus events to admission requirements and tuition fees. Consideration Stage In this stage, students tend to compare their options while also seeking specific information on programs, costs, and campus life.

Enrollment

Ruffaloni

MARCH 19, 2025

The effectiveness of in-person meetings spans various formatsfrom traditional campus tours to innovative “mini-sessions” with faculty and current students. The integration of AI in admissions has reached a tipping point, with eight in 10 colleges now utilizing some form of artificial intelligence in their processes.

Campus Tours

AdmissionSight

AUGUST 8, 2025

<p><strong>When <a href="[link] to college</a>, a simple email can influence how an admissions office sees you.</strong> </p> <p>In this blog, you’ll learn how to email admissions offices the right way.

Admissions

Enrollment Management

JULY 30, 2025

Discover how to align marketing and admissions teams to boost student enrollment, improve lead quality, and optimize your education funnel. In many education institutions, the biggest enrollment leak isn’t in your lead generation, it’s in the handoff between marketing and admissions.

Admissions

HEM (Higher Education Marketing)

JULY 23, 2025

Schools use geofilters for events like campus tours, admitted student days, or graduations, turning these moments into shareable, branded experiences. Universities have utilized Snapchat for everything from personalized admissions outreach to virtual campus tours, showcasing the immediate and authentic experiences that Gen Z craves.

Campus Tours

HEM (Higher Education Marketing)

AUGUST 6, 2025

Build rich pages and blog posts that answer common questions about admissions, tuition, career outcomes, or student life. Replace vague links like “click here” with actionable, informative phrasing: Download the admissions brochure , for example. Stick to clear menu items like “Programs,” “Admissions,” “About Us,” and “Contact.”

Higher Education

HEM (Higher Education Marketing)

JUNE 18, 2025

They’re researching schools on their phones between classes, watching campus tours on YouTube, and chatting with peers online to compare experiences. Turn Your Website Into a Top-Performing Recruiter Think of your website as your lead admissions counselor. Virtual tours bridge that gap beautifully when done right.

Enrollment

AdmissionSight

NOVEMBER 29, 2024

A tip we can give on taking these guided sessions and tours is to ask the same set of questions for each college. You can approach the tour guide, admission officers, and even the college’s office for student support. What should I ask during campus tours as a neurodivergent student?

Accommodations

Niche

APRIL 22, 2025

administration, building a reliable admissions funnel seems to require a Ph.D. Virtual events that don’t suck Students aren’t flying out for campus tours anymoreand your two-hour PowerPoint webinar isn’t cutting it. International student recruitment isn’t what it used to be. It’s more competitive.

International Students

Georgia Tech Admissions Blog

MAY 30, 2025

School for my son is not quite over, and admission offices work year-round, so theres no long summer break in sight for me. So, check the college website’s “visit” section for a virtual campus tour. You can find Georgia Tech’s virtual tour here. The campus tour is just the beginning.

Campus Tours

Admissions Mom

FEBRUARY 12, 2025

One of my favorite parts about the whole college admissions experience (especially since there are so many stressful aspects) has always been college visits! The point is that there are few experiences in the whole college admissions process that allow you such a clear and immediate impression of a college. I have to go here!

Campus Tours

AHM Advising

JANUARY 28, 2025

Youve worked hard, submitted your applications, and now you are seeing the offers of admission coming in. These are excellent opportunities to visit campus, meet current students, and get a feel for the community. If you cant attend in person, see if virtual events or campus tours are available. Congratulations!

Admissions

Niche

FEBRUARY 10, 2025

Provide a clear path to support: Include contact information for admissions counselors and financial aid officers to address student inquiries. Lean on interactive features: Include interactive elements like virtual campus tours, student profiles and Q&A forums to help students learn more about the community all without leaving home.

Financial Aid

Niche

APRIL 24, 2025

Whether its a message from an admissions counselor, a current student, or a faculty member, the goal is to spark real connection. Evan Bennett, Director of Admissions, Wheaton College Again and again, the panel kept coming back to the power of videonot just for personalization, but for showcasing life on campus.

Enrollment

AdmissionSight

JANUARY 23, 2025

Ivy Day, or Ivy League Day, is when all the Ivy League schools release their admissions decisions. Ivy Day is when all eight Ivy League schoolsBrown, Columbia, Cornell, Dartmouth, Harvard, Penn, Princeton, and Yalesimultaneously release their undergraduate admissions decisions.

Ivy League

HEM (Higher Education Marketing)

MAY 21, 2025

Example : John Cabot University (JCU) in Rome, Italy has a robust student ambassador program: current students are heavily involved in orientation, campus tours, event planning, and peer mentoring, serving as friendly points of contact for prospects.

Campus Tours

Top Tier Admissions

JULY 10, 2025

families are increasingly exploring universities abroad, and neighbor nation Canada is experiencing a burst of interest: the University of British Columbia, for example, saw a 20% jump in campus tour registrations from U.S. Admission to selective U.S. Admission to selective U.S. high school students in just one month.

University

Top Tier Admissions

MAY 13, 2025

enroll now Be aware, too, that some colleges offer special campus visit weekends for prospective students in the fall. These typically feature an information session and campus tour, but will supplement these with panels, a meal, and/or a classroom experience. Most schools show a calendar with tour availability.

Campus Tours

HEM (Higher Education Marketing)

JUNE 11, 2025

Whether it’s a livestream, a digital campus tour, or a short webinar, giving families more than one way to experience your school expands your reach. Its Fall Open House schedule is broken into short sessions: for example, a 15-minute welcome and admissions overview followed by a 15-minute “Why Liberal Arts?”

Campus Tours

Niche

JANUARY 15, 2025

This post takes a closer look at some of the most effective Goodkind-enabled tools for improving the way you move students and parents through the admissions process. Goodkind video messages can be automated to deploy at key moments in the admissions process, through email or text messages. Keep reading.

Campus Tours

AdmissionSight

FEBRUARY 28, 2025

And most importantly, show admissions that you can change and adapt! You could say, When I visited Wellesley on a campus tour , I attended a Women in STEM panel and saw professors who looked like me leading research. A strong essay will help the admissions team imagine you as a future Wellesley student.

Campus Tours

AdmissionSight

JANUARY 15, 2025

The university highly suggests looking at it as a chance to write something that deeply resonates with you rather than simply spouting out what you think the admissions officers want to hear. Admissions officers look for diversity in thought and experience. Except when my turn comes, she will never have to be alone.

Ivy League

HelloCollege

JULY 29, 2025

These databases include all kinds of to help you identify schools that are a good fit for you, including admission rates, average ACT/SAT scores, and academic programs; some even include student reviews. The admissions section also includes information about campus tours, tuition and fees, and financial aid.

Financial Aid

College Essay Guy

JANUARY 4, 2025

I took a virtual campus tour and was stunned - I immediately decided that I wanted to apply there. Example essay: I first heard of Loyola Marymount University through my college counselor, and she suggested LMU as a potential fit since it is in California and cultivates traditional Jesuit values. I want to be a Lion.

University

AdmissionSight

FEBRUARY 5, 2025

With many students having good GPAs and test scores , admissions officers want to know more about you beyond your stats. Admissions officers dont have a preference for which prompts you choose to answer, so pick the ones that help you show who you really are. No fillers or unnecessary detailsjust answer the question straight up!

Orientation

Niche

MAY 30, 2025

Identify use cases: Chatbots can support lead generation, answer admissions questions, offer personalized campus tours, and assist current students. Set clear goals Its essential to set specific, measurable goals. Think about the exact roles the chatbot will serve in your strategy.

Financial Aid

AdmissionSight

MARCH 20, 2025

Ivy Day, or Ivy League Day, is when all the Ivy League schools release their admissions decisions. Ivy Day is when all eight Ivy League schoolsBrown, Columbia, Cornell, Dartmouth, Harvard, Penn, Princeton, and Yalesimultaneously release their undergraduate admissions decisions. This year, Ivy Day will be on Thursday, March 27, 2025.

Ivy League

HelloCollege

JULY 15, 2025

UMass Amherst offers an early admissions program with Tufts University , which boasts one of the highest ranked DVM programs in the US. What Does UMass Amherst Look For In The Admissions Process? UMass Amherst typically hosts an Open House every fall on campus; attending this event is a great way to learn more about the university.

Financial Aid

HEM (Higher Education Marketing)

APRIL 23, 2025

Private schools should conduct in-depth keyword research to identify high-value search terms related to education, admissions, and academic programs. URL Structure : Clean and descriptive URLs (e.g., “yourschool.edu/admissions-process”) make it easier for search engines to understand page content.

Private School