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5 Graduate Education Trends to Watch in 2025

Ruffaloni

Undergraduate enrollment did well Before we address graduate trends, lets talk about the preliminary Fall 2024 undergraduate data recently released by National Student Clearinghouse (NSC). While first-year student enrollment contracted by 5 percent overall (and as much as 8.5 a less interesting place in which to enroll.

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5 Stats That Graduate Enrollment Leaders Need to Know

Ruffaloni

How can you navigate the trends in graduate enrollment? I recently developed a new data-driven presentation called “How to Win in the Graduate Market” that seeks to first lay out the state of the market and then talk through a list of 20 things that enrollment leaders need to be sure are happening in order to align with student expectations.

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5 Graduate and Online Enrollment Trends to Watch in 2024

Ruffaloni

Traditional undergraduate challenges remain National Student Clearinghouse 2023 fall enrollment data indicate that undergraduate enrollment grew for the first time in several years (+2.1%), but nearly all growth was driven by community colleges (+4.6%) offering dual enrollment courses. Source: IPEDS degree conferral data.

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Enrollment Format Choices: Snapping Back to “Normal”?

Ruffaloni

million additional undergraduates were pushed into all online (or for many “emergency remote”) courses in fall 2020, only 2.5 million undergraduates made the decision to enroll in all face-to-face (F2F) classroom students in 2021, after 5.9 million fewer all online students in 2021 in comparison with only 1.8 percent per year).

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Projecting Graduate Enrollment by Format

Ruffaloni

What is the long term impact of the pandemic on graduate enrollment? I wanted to hold off providing an answer until we have the 2021 academic year data, knowing that the real answer will only come with a few more years of enrollment trend data. Source: RNL Analysis of IPEDS Fall Enrollment Snapshot data.

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Maximizing the Enrollment Impact of Your Media Spend Using Full-Funnel Attribution

Ruffaloni

Given the expected and continuing shortfalls in traditional undergraduate enrollment, institutions continue to pivot to the graduate populations to replace the lost revenue from the declines of the traditional student enrollment. Imagine being able to track lead to enroll rates for channels like Meta and paid search.

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Online Leaders Indicate Significant Spending on Marketing

Ruffaloni

RNL’s new survey of more than 100 institutional marketing and recruitment leaders confirms that significant investments have been made in building and promoting online programs since the pandemic began. Read the report for more information about the availability of online programs by level and how they are expanding their offerings.