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10 Key Strategies to Improve Student Retention in Higher Education

HEM (Higher Education Marketing)

Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. Understanding the factors contributing to student retention in higher education is the first step toward building effective marketing strategies that help students persist through their academic journey. Why is that?

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Always On: How 24/7 Technical Support Drives Student Success and Retention

Ruffaloni

In this post, we’ll delve into how this same philosophy applies to technical support, forming a crucial component of student success and retention. As we transition from initial student engagement to ongoing support, responsive assistance becomes even more critical.

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How to Pick the Right Enrollment Management System: A Complete Guide for Schools

HEM (Higher Education Marketing)

One that doesn’t just manage applicants, but empowers strategy, fosters connection, and drives retention. It strengthens student retention by providing advisors with access to academic history, risk indicators, and automated nudges that support at-risk students from the very start of their academic journey.

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The Power of User-Generated Content and Authentic Storytelling in Education Marketing

HEM (Higher Education Marketing)

Authentic storytelling also strengthens retention and alumni relations. Similarly, a video series might document a students transition from their first day on campus to their graduation, providing prospective students with a complete picture of what they can expect.

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College Spotlight: Discover Southern Schools with SMU & UF Admissions Officers

Expert Admissions

The campus culture emphasizes inclusivity and student engagement, with more than 1,000 student organizations, a very high freshman retention rate of 97%, and a community that encourages students to put themselves out there and find their niche.

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The Real Playbook for International Student Recruitment in 2025

Niche

For example, t he University of British Columbia offers pre-arrival orientation, visa support, and “transition coaches” to help international students ease in. It’s not just a nice touch, it directly improves yield and first-year retention. They even provide pre-semester English language boot camps and housing help.

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Cornell University Diversity Statistics

AdmissionSight

Cornells retention rate of 97% of students returning after their first year is another sign that they feel supported and want to stay. Part-time enrollment, commuter support, and campus resources are tailored to fit your lifestyle, making it easier to balance a busy schedule or transition into college at your own pace.