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From First-Year to Graduation: How Email Marketing Nurtures Student Retention

HEM (Higher Education Marketing)

Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in higher education has evolved into something far more holistic than it once was. This blog post explains how.

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Understanding CRM Systems For Universities – What Function Do They Serve?

HEM (Higher Education Marketing)

Whether youre trying to track your enrollment funnel, streamline your recruitment process, or boost retention, CRM systems offer many unique marketing benefits for your institution. Beyond recruitment, CRM systems are crucial in improving student engagement and retention particularly when data from a Student Information System is integrated.

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College Spotlight: Discover Southern Schools with SMU & UF Admissions Officers

Expert Admissions

Expert Admissions hosted a webinar with admissions officers from Southern Methodist University (SMU) and the University of Florida (UF). Applicants to these programs should be aware that they may be admitted to SMU but denied admission to their program of choice. For the “Why SMU?”

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Family Matters: The Role of Parents in College Admissions

Niche

From merit and need-based to transfer and retention scholarships, review current scholarship offerings for incoming freshmen and expand opportunities where you can. Be sure to highlight scholarships and affordable program options to alleviate cost-related concerns. Take a look at expanding scholarship opportunities where possible.

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The Real Playbook for International Student Recruitment in 2025

Niche

Virtual events that don’t suck Students aren’t flying out for campus tours anymoreand your two-hour PowerPoint webinar isn’t cutting it. That means pre-sessional language support, credit-transfer pathways, and onboarding programs that help students land softly. ” Few show it.

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When the Math Isn’t Mathing: How College Affordability Impacts Student Choices and Your Enrollment

Niche

With the continued and rising popularity of fully online programs, vocational training and licensure programs, plus modern-day learning experiences that span everything from self-taught coding and entrepreneurship to digital content creation and personal branding master classes, students have more choices than ever before.

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Understanding The Role of Data Analytics in Higher Education

HEM (Higher Education Marketing)

Source: HEM | Student Portal Example: Here, you see how our SIS (Student Information System) tracks the progress of school applications, complete with insights like each prospects program of interest and location. Over three months, HEM implemented these solutions and provided custom monthly reports to program managers.