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But the expansion of AI technology offers a real opportunity to connect with students more and in a way that translates to increased enrollments. RNL’s latest study highlights the growing adoption of AI in onlineprogram marketing and recruitment. It’s a future that’s closer than you think!
Were talking about that dreaded enrollment cliff , and its no longer impending. Higher ed has started to feel the brunt of a steady decline in enrollment, a trend underscored by recent data. The most significant driver of the higher education enrollment cliff is the sharp decline in birth rates following the 2008 economic recession.
What this says to onlineprograms is you may need to more intentionally build the case for the investment of time and resources when you are recruiting and looking to retain Gen Z students (the primary traditional age student cohort) than you may need to be when recruiting (and seeking to retain) either Millennials or Gen X online students.
Undergraduate enrollment did well Before we address graduate trends, lets talk about the preliminary Fall 2024 undergraduate data recently released by National Student Clearinghouse (NSC). While first-year student enrollment contracted by 5 percent overall (and as much as 8.5 a less interesting place in which to enroll.
In todays digital-first world, higher education institutions are increasingly turning to digital marketing to educate, engage, enroll, and retain students. This translates to setting realistic growth expectations based on an understanding that reaching your enrollment goals will take multiple academic terms.
To attend an online high school, you’ll usually need a computer with internet access and any special software the school requires for things like video lessons or chat forums. Most schools offer a core curriculum, and many also have electives, AP classes , and dual-credit options, depending on your chosen program.
It’s no secret … you know better than anyone that the past few years for higher ed enrollment have been rough as institutions continue searching for ways to improve affordability and boost student enrollment. But the truth is, college enrollment has been declining since 2010 and has continued to fall since the start of the pandemic.
The Rise of Online Learning Online learning has been around for years, but it wasnt always viewed as credible. Before 2020, it was often seen as a backup for those juggling work, distance, or other commitments, and employers questioned its quality compared to in-person programs. Onlineprograms also tend to be more affordable.
It offers both on-campus and onlineprograms, whether for certificates, bachelor’s degrees, and master’s. The school has programs for the arts like Digital Media Design to health professions like Emergency Medical Services. There is also a student support services program for first-generation college students.
Consider trade or technical programs. Look into accredited onlineprograms. Stay academically engaged in your field of interest and learn something newfrom programming to art to business. Plan trips meaningfully by joining language immersion, cultural programs , or volunteer projects overseas. Travel with purpose.
<p class="ai-optimize-254 ai-optimize-introduction"><strong>Cornell summer programs for high school students give you a chance to take real college classes with Cornell professors while still in high school. ">What Summer Programs Does Cornell Offer for High School Students?</a></li>
As I reviewed the new IPEDS data release last week, I was looking for the data and intelligence that would be most helpful for onlineenrollment leaders to have in hand to underpin and inform this years success. Online and partially onlineenrollment continue to dominate growth. Perhaps more important, 3.2
First, well detail what PA programs typically entail, how you can choose the one thats best for you, and what resources exist to help you finance the degree. Youll also need a Master of Physician Assistant Studies from a program approved by the Accreditation Review Commission on Education for the Physician Assistant (ARC-PA).
Their highly rated onlineprograms let you earn your degree from anywhere, making it easier to balance school with work, family, or other commitments. Its unique STEAM programs include degrees in Exercise Science, Cybersecurity, and Digital Media and Design. GPA, but you might not qualify for the most competitive programs.
Andrea Carroll-Glover Andrea Carroll-Glover has built onlineprograms from the ground up at each of the institutions at which she has worked. Since joining the Capella University team more than 15 years ago, and then leading online development efforts at St.
Andrea Carroll-Glover From Capella, to Rasmussen, to Saint Mary’s University of Minnesota, Andrea Carroll-Glover has led onlineprograms for big institutions, small institutions, and helped at every other size and shape since she began working in higher education 15 years ago.
Wharton Global Youth OnlineProgram This is the second part of a three-part series on Wharton Global Youth Summer Programs. The Wharton Global Youth Program provides a plethora of educational programs. All participants who successfully complete the program earn a Wharton Global Youth Certificate of Completion.
Navigating the crowded waters of online higher education requires a standout positioning strategy. Differentiating between one program and the next can be hard for prospective students. Insights into student preferences and market dynamics Understanding online student motivations will help you engage and enroll them.
million additional undergraduates were pushed into all online (or for many “emergency remote”) courses in fall 2020, only 2.5 million undergraduates made the decision to enroll in all face-to-face (F2F) classroom students in 2021, after 5.9 million fewer all online students in 2021 in comparison with only 1.8 percent per year).
How can you navigate the trends in graduate enrollment? I recently developed a new data-driven presentation called “How to Win in the Graduate Market” that seeks to first lay out the state of the market and then talk through a list of 20 things that enrollment leaders need to be sure are happening in order to align with student expectations.
“Choosing to only offer classroom bachelor’s programs will not force students seeking online study to choose between an onlineprogram and your classroom program. Why bachelor’s programs? Emily indicated that many institutional stakeholders have reservations about offering online bachelor’s programs.
Traditional undergraduate challenges remain National Student Clearinghouse 2023 fall enrollment data indicate that undergraduate enrollment grew for the first time in several years (+2.1%), but nearly all growth was driven by community colleges (+4.6%) offering dual enrollment courses. Accessed via Lightcast TM.
In my last blog, Creating an Environment for Success , I shared strategies that enrollment leaders should employ to effectively manage their teams while meeting the challenges brought by declining student enrollment. Multiple specialized units (graduate, undergraduate, online, accelerated, adult, etc.)
What is the long term impact of the pandemic on graduate enrollment? I wanted to hold off providing an answer until we have the 2021 academic year data, knowing that the real answer will only come with a few more years of enrollment trend data. Source: RNL Analysis of IPEDS Fall Enrollment Snapshot data.
The fall enrollment snapshot that we have relied on is undercounting online student by 75 percent among undergraduates and 44 percent among graduate students. Here’s what we found: Undergraduate : Among undergraduate students enrolling in all formats of study, fall snapshot data undercount total enrollment by 34 percent (missing 5.6
Given the expected and continuing shortfalls in traditional undergraduate enrollment, institutions continue to pivot to the graduate populations to replace the lost revenue from the declines of the traditional student enrollment. If you do, does that mean you know which lead sources result in the most program graduates?
Are your online courses optimized for the way students learn? Student expectations are key for onlineenrollment. While increased demand for online learning has driven enrollment growth, simply having an onlineprogram may not be enough to attract and retain students.
What are the greatest challenges in a successful annual marketing and recruitment planning process for graduate programs or onlineprograms? This is most often a lack of the types of enrollment trend data or other historical data that underpin almost everything in an annual marketing and recruitment plan.
The full program is ready and it is jam-packed with content. Here are a few key sessions that graduate and onlineenrollment managers will not want to miss. The session will build on Susan’s RNL white paper last year focused on Creating a World-Class Online Degree Program.
This year’s agenda is set and it full to the brim with sessions that will engage you, inform you, and prepare you to go back to your campus and affect change and advance enrollment. The stress and anxiety of the college anticipation don’t end with enrollment.
As the landscape of higher education continues to evolve, institutions are faced with the challenge of distinguishing their programs from others. New RNL research shows that graduate enrollment is normalizing , with a significant shift towards online education. Student feedback is essential for optimizing your marketing efforts.
Higher education is an increasingly competitive marketplace for each prospect that could be a future enrolled student at your institution. Our 2022 research among onlineprogram marketers indicates even higher proportions of leads coming from these two sources. Let’s set up a time to talk. Contact us 4.
Through a search (and some magic algorithmics) she has found the perfect niche program at ABC University and requests more information. To her surprise, she is contacted within minutes about her interest and is then transferred to an ABC University enrollment coach, whom she will work with for the remainder of her experience.
RNL’s new survey of more than 100 institutional marketing and recruitment leaders confirms that significant investments have been made in building and promoting onlineprograms since the pandemic began. Read the report for more information about the availability of onlineprograms by level and how they are expanding their offerings.
In other recent blogs , I have alluded to the fact that enrollment trend data may be indicating a slowdown (but not decline) at the graduate level. We also know that more institutions are launching onlineprograms than ever before, creating more “supply” with which long-standing providers will have to compete.
Today, all but 24 percent of online students are within this new demographic. We now need to understand whether this represents a seismic shift in how we market, position, recruit for, and organize our onlineprograms, or a more nuanced one. These factors make the development of target personas for each onlineprogram critical.
Brown University offers a wide variety of summer programs for high school students. The programs provide an opportunity to explore academic interests, develop skills, and experience Ivy League campus life. The first program was established in 1986. Most of the Brown Pre-College Program courses are not for credit.
As I said in my introduction, when I need to know about the latest developments in online education, I have come to rely on Phil’s research and analysis. Through the prism of one of Phil’s recent blogs on the “ enrollment turbulence ” facing institutions, our conversation focused on how proposed changes to three U.S.
Onlineprograms at historically Black colleges and universities (HBCUs) offer the same sense of community and purpose as on-campus programs but with greater flexibility to earn a degree on your schedule. million online students — almost 15% of all U.S. postsecondary learners — online degrees are widely accepted.
Phil Hill : A big part of writing both the blog on the 2019-20 data and the 2020-21 data blog (on the need to focus on 12-month unduplicated enrollment rather than fall snapshot) was to point out how much we’ve needed this type of data. Here is an abridged summary of our conversation. SJ: You think EdTech every day.
Student demand continues to shift online The headline findings from this report center around the demand for online learning compared to face-to-face courses, as illustrated by enrollment shifts. Several key figures illustrate this point: Continuing student interest and corresponding enrollment growth in fully onlineprograms.
While president of University of Maryland Global Campus, she developed their first online master’s degree in cybersecurity ( you can read her excellent white paper on how she did this ). Every institution is known for certain academic programs where you’re ranked fairly highly in the country. I mean hundreds of students.
Their IPEDS snapshot data showcase how many students were enrolled in different types of programs on a given fall semester day. While these are important data, I have previously written that the best data on format preferences reflect enrollment over the full 12-month academic year. Undergraduate In 2022 more than 2.2
Last month, I presented overview data documenting how satisfied graduate and online students are with their chosen programs, but this month I want to focus on how these data can help recruitment leaders in planning strategies that can optimally position institutions and programs for success.
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