HEM (Higher Education Marketing)

APRIL 16, 2025

Whether youre trying to track your enrollment funnel, streamline your recruitment process, or boost retention, CRM systems offer many unique marketing benefits for your institution. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Contact HEM today!

Retention

Niche

NOVEMBER 14, 2024

It’s no secret … you know better than anyone that the past few years for higher ed enrollment have been rough as institutions continue searching for ways to improve affordability and boost student enrollment. But the truth is, college enrollment has been declining since 2010 and has continued to fall since the start of the pandemic.

Enrollment

AdmissionSight

NOVEMBER 29, 2024

From personal anecdotes to traumatizing experiences, these online forums contain lots of stories on the personal lived experiences of the students who have enrolled there before. Their institute also regularly shares their newfound information with the rest of the academic community through webinars and workshops.

Accommodations

HEM (Higher Education Marketing)

MAY 14, 2025

Our targeted email marketing services can help you attract and enroll more students. Financial pressures, mental health struggles, and a lingering sense of disconnection (exacerbated by post-pandemic-era remote learning) are among the top factors driving students to leave. Discover how we can enhance your recruitment strategy today!

Retention

Niche

FEBRUARY 10, 2025

Youll help them feel prepared and instill a sense of belonging while sowing the seeds for yield because when admitted students are engaged with you, theyre more likely to enroll. With your IT teams help, you can easily create a dedicated student portal to guide admitted students through the enrollment process.

Financial Aid

CampusESP

DECEMBER 18, 2024

For our friends in enrollment and admissions, the most clicked resources are: 2024 Prospective Family Engagement Report Our annual research on the expectations of 11,000 parents, helping you strategize how to recruit the entire family CampusESP Asks: How involved are parents, really? They saw a 4.8x Need even more than the above?

Retention

Shemmassian Academic Consulting

JULY 29, 2025

Suggested reading: Should I Apply to College as an Undecided Major? ) - Factor 3: Cost and financial aid We’ve all heard about the rising costs of attending college in the U.S. Some Public Ivies , like the University of Michigan and UNC–Chapel Hill, also fall into this category with large endowments and generous financial aid.

Ivy League

Top Tier Admissions

MAY 6, 2025

Be sure to register for our May 21 st , 8pm EST webinar: College Visits: What to Look For, What to Ask, What to Know with Top Tier Admissions Senior Private Counselor, Shannon Kennedy JULY Common Application : Begin filling out your Common Application and any other application platforms for schools to which you are applying.

Admissions

CTK College Coach

MAY 12, 2025

Specifically, here are mistakes we see our students on both ends of the spectrum make: Common College List-building Challenges: Under-resourced Students Under-resourced students tend to misunderstand (and sometimes not even apply for) financial aid, thus underestimating the feasibility of their options.

Financial Aid

Niche

FEBRUARY 5, 2025

Here are a few ideas to get started: Virtual webinars and info sessions These were huge in the pandemic days and schools that are seeing success have continued to connect with prospective families using a range of formats. Solicit feedback from families after every tour, webinar or showcase.

Accommodations

Discovery College Consulting

MARCH 10, 2025

While I wont attempt to cover all of the possible changes, I will do my best to address some of the most pertinent issues, based on what Ive learned from news reports and webinars. These loans do not accrue interest while the student is enrolled in college and for six months after they graduate from or leave college.

Higher Education

AdmissionSight

JULY 20, 2025

By signaling early interest, Harvard increases the chances that these exceptional students <a href="[link] choose to enroll</a> </p> <h3>2. Comparing financial aid packages, program offerings, and campus culture can help you make an informed choice.</p>

Financial Aid

AdmissionSight

JULY 1, 2025

It signals to the admissions committee that you&#8217;re seriously invested in the school, making you a more appealing candidate who’s likely to enroll if admitted.</p> </li> <li class="ai-optimize-300" aria-level="1"><strong>Attend information sessions and webinars.</strong>

Applications

HEM (Higher Education Marketing)

APRIL 30, 2025

At Higher Education Marketing Agency , we have several years of experience helping schools navigate the social space, converting interest into enrollment, and producing positive outcomes for many schools. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students!

Education

Ruffaloni

MARCH 30, 2023

They provide the clearest roadmap to recruitment success that I know of, because we all know that the path to purchase (the path to enrollment) is never linear. What do they need to know to go from being engaged to actually enrolling? What does financial aid look like? It would be great if this were true.

Enrollment

Ruffaloni

SEPTEMBER 14, 2023

This blog was co-authored with Derek Flynn and Adam Connolly We have had many disruptors in higher education over the last several years, and this year, we have a new one that will have a major impact on financial aid awarding: the Student Aid Index. Watch our webinar for more strategies and insights.

Financial Aid

Admissions.Blog

SEPTEMBER 26, 2023

Let’s dive into some definitions and discuss fundamental financial aid terminology while introducing what’s new this aid cycle so you can successfully navigate the process of funding an undergraduate education as we approach 2024. It aims to make higher education accessible to those with limited means.

Financial Aid

Ruffaloni

JUNE 15, 2023

A 2018 report from the National Center for Educational Statistics showed that for every year between 2000 and 2016, the immediate college enrollment rate for students from high-income families (83 percent in 2016) was higher than the college enrollment rates for students from middle income (64 percent) and low-income families (67 percent).

Financial Aid

Ruffaloni

FEBRUARY 8, 2024

This may include webinars, workshops, and informational materials that provide insights into the application process, essay writing tips, and guidance on standardized tests. Financial aid information The cost of education is a major concern for all prospective students. Read Now 4. That is okay! Find out how we can help you.

Applications

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? This blog aims to provide actionable insights into five key strategies to help increase your student enrollment.

Enrollment

HEM (Higher Education Marketing)

JUNE 5, 2024

Reading Time: 10 minutes The journey from prospective student to enrolled pupil is anything but linear. At the heart of this journey is the admissions funnel —a powerful tool that, when optimized, can significantly enhance the effectiveness of your enrollment strategies. Source: HEM) What are the stages of the enrollment funnel?

Enrollment

EAB

SEPTEMBER 20, 2023

“Appily represents a major milestone in EAB’s commitment to improving access to higher education by making it simpler for students to find, explore, and engage with the right institutions for them,” said EAB President of Marketing and Enrollment Solutions, Chris Marett. Learn more at eab.com.

Financial Aid

Georgia Tech Admissions Blog

MARCH 6, 2023

As an admission dean/director, IPs influence the entire funnel – from prospects to enrolling students. They know that to achieve the most basic of all IPs– a certain class size– they need to grow their college’s brand beyond their geographic area, create new markets, and bolster enrollment from feeder schools or cities.

Admissions

EAB

DECEMBER 7, 2023

Blogs How enrollment leaders should navigate the new FAFSA processing delay Like all of us, you've probably been closely tracking the progress of the new FAFSA form this year: in particular, how the Department of Education is planning to roll it out to students, families, and institutions. (If Thanks for your patience.”

Enrollment

The Enrollment Marketer

MARCH 11, 2024

In higher education enrollment, unexpected challenges like the recent FAFSA issues have forced many of us to rethink our marketing strategies—specifically those around yield. Instead of overhauling your entire enrollment plan (please don’t do this), consider making targeted adjustments that your team can enact to make strategic changes.

Enrollment

Niche

APRIL 24, 2023

With all that is known about students as they inquire or build profiles there’s now an easier way to streamline the interest to enrollment process: direct admissions. The majority of juniors predicted that they would struggle with applying for financial aid and deciding where to apply. Want to keep updated about the blog?

Financial Aid

HEM (Higher Education Marketing)

JUNE 19, 2024

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? This blog aims to provide actionable insights into five key strategies to help increase your student enrollment.

Enrollment

HEM (Higher Education Marketing)

OCTOBER 9, 2024

Understanding Remarketing Remarketing, also known as retargeting, is a strategy where marketers reach out to individuals who have previously interacted with their website, app, or digital ads but haven’t taken the desired action, such as enrolling in a program or filling out an inquiry form.

Early Decision

EAB

APRIL 18, 2023

Blogs What enrollment leaders need to know about the upcoming FAFSA changes Updated April 2023 As most of us in enrollment know, the FAFSA is set to substantially change for the 2024-2025 academic year. Plan training for admission and aid staff around specific questions that may come up during the recruitment cycle.

Enrollment

Niche

FEBRUARY 29, 2024

During our most recent K-12 webinar , we took a deep dive into the latest data and trends shaping the boarding school segment. By June 1, 2023, 27% of private and independent schools had met their goals for new student enrollments. However, there’s been a yearly decline in this success rate since 2021 that we’re continuing to watch.

Financial Aid

The Enrollment Marketer

MARCH 11, 2024

In higher education enrollment, unexpected challenges like the recent FAFSA issues have forced many of us to rethink our marketing strategiesspecifically those around yield. Instead of overhauling your entire enrollment plan (please dont do this), consider making targeted adjustments that your team can enact to make strategic changes.

Enrollment

Niche

NOVEMBER 29, 2022

Watch the webinar discussing the results. The majority of parents either received nothing from colleges during the enrollment process or content that didn’t speak to them as parents. 91% of parents have a student who started college as a first-time enroller, 2% re-enrolled after time off, and 7% were transferring colleges.

Placement

Anna Ivey Consulting

JANUARY 24, 2023

When you get the call, you also won't have the time or the leverage to negotiate financial aid. If they send you a Waitlist FAQ or invite you to a Waitlist Information webinar, take advantage of those. (Waitlists don’t close out until orientation starts, but you might not be willing to stay in the game that long.)

Waitlist

CTK College Coach

JUNE 27, 2024

CTK Webinars: Building the College List My son had a handful of friends with similar interests, so we teamed up, building in a group trip to Montreal, Boston and Providence during fall break and taking turns bringing kids to other sites nearer to home throughout the rest of junior year. After the deferral he was waitlisted (!)

Admissions

EAB

JULY 21, 2023

the fact is our students are consumers, and the level of customer service from enrollment management and student service offices, as well as faculty, sends a direct message to students about how much we support their success." 81% indicated that a confusing enrollment process is enough to cause a new student to not enroll.

Community College

EAB

DECEMBER 13, 2022

The role of an admission counselor is both essential and challenging, especially with the variety of responsibilities and skills required of today’s enrollment teams. EAB partners with more than 1,100 colleges and universities on enrollment strategy and conducts research on best practices and trends in recruitment. EAB Enrollment Blog.

Admissions

HEM (Higher Education Marketing)

APRIL 19, 2023

Through this type of interaction, you can begin fostering a deeper relationship that transforms prospects into enrolled students. Prospects who have just filled out a form on a landing page are positioned to receive different types of messaging than those who have just submitted an application but have yet to enroll.

Admissions