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Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students. What is education marketing? Lets explore!
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Lets get started!
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Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Lets get started!
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This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!
Higher education is facing an array of challenges that require a thorough understanding of the landscape to ensure institutions remain competitive and that resources are allocated to strategies that can be most impactful. 5 reasons why market research matters in higher education 1. We are ready to help your institution as well.
…and What You Need to Do to Stay Ahead The higher education enrollment landscape is undergoing a significant transformation, driven by shifting demographics , technological advancements , and economic uncertainty. Universities are leveraging student influencers on campus for enrollment and advancement opportunities.
As colleges and universities continue to rise above the challenges brought on by the pandemic five years ago, it has become clear that the new normal for higher education demands more than resilienceit requires strategic foresight and proactive leadership. How can you make the future of your campus more clear and sustainable?
In recent years, the landscape of higher education has dramatically shifted for U.S. students, with more of them considering studying abroad as a viable alternative to expensive American universities (as noted in this recent Business Insider article ). The rising costs of education in the U.S.
Overview Wake Forest University is a private research university located in Winston-Salem, North Carolina, USA. The university was founded in 1834 and has a rich history and tradition of academic excellence. The university has 18 varsity sports teams, including football, basketball, baseball, soccer, and tennis.
These methods allow your institution to showcase real experiences, highlight student voices, and differentiate itself from competitors in an increasingly crowded educational landscape. The Unique Advantages of User-Generated Content in Education Marketing A key user-generated content advantage is its ability to build trust.
Harvard University vs Harvard College: many people mistake these two as separate institutions. So is Harvard College the same as Harvard University ? In this article, well have an in-depth discussion of Harvard University and Harvard College, including their similarities and differences. What is Harvard University?
HONORS COLLEGE VS HONORS PROGRAM For many students, public university honors colleges or programs are the just right theyve been searching for. An honors college is a distinct entity within a university, often with its own dean, budget, and residential community almost like a liberal arts college embedded in a larger university.
However, as a higher education professional, I know I cant, and shouldnt, parent with that as my priority. In my work in higher education, I see examples of parental over-involvement that may come from love but may not, in the end, succeed in producing confident, capable adults. Put down the passwords! You dont need to know everything.
As I said in my introduction, when I need to know about the latest developments in online education, I have come to rely on Phil’s research and analysis. Education Department regulations represent one of the greatest “headwinds” and sources of turbulence for institutions seeking growth through online expansion.
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. But what does data analytics mean in the context of higher education marketing, and how can you apply it to achieve tangible results? Contact HEM today!
Colgate University, located in Hamilton, New York, was recently ranked the top liberal arts college in the Northeast by the Wall Street Journal. LEARN MORE APPLYING TO COLGATE UNIVERSITY? Are you thinking about applying to Colgate University? It was also ranked #25 among all colleges nationwide by the WSJ.
Reading Time: 10 minutes The way higher institutions define and acknowledge student success in higher education today is changing rapidly. This is why universities are looking beyond enrolment figures, they are now more focused on helping their students thrive academically, socially, and professionally. Try the HEM Student Portal!
How Elmira College Enrolled Their Best Class in 10 Years Despite FAFSA Fiascos and Campus Silos Dennis Kelly, Elmira College Dennis Kelly has seen a lot in his 30 years in higher education. However, like many small colleges around the country, it struggled in an increasingly difficult higher education environment.
Brown University , an Ivy League institution located in Providence, Rhode Island, is known for its commitment to a flexible and open curriculum. 100 words) APPLYING TO BROWN UNIVERSITY? Are you thinking about applying to Brown University? The Class of 2028 had a 5.16% overall acceptance rate.
In fact, according to RNL’s 2023 E-Expectations Trend Report , college and university websites are the single most utilized resource for students—and 58 percent of undergraduate students use search engines to find a college’s website. For all of these reasons, quality web content should be a priority for any higher ed marketing team.
The Evolution of Search in Education Marketing Now, a few well-placed keywords are not enough. Educational institutions stand to gain from this development. Effective SEO Strategies for Education The optimization approaches discussed below have been proven to be used by the most successful institutions. Contact HEM today!
TABLE OF CONTENTS (click to skip ahead) What Are the University of Florida Supplemental Essay Prompts? And for insights into how the university envisions itself and its role, and how it wants to grow and evolve, read its strategic plan. What Are the University of Florida Supplemental Essay Prompts? What’s not to love about that?
Small liberal arts colleges, where teaching is a practice equal to scholarly work, are rightly known for their commitment to student-centered education. The value and viability of liberal arts education have long been under the microscope. But the prediction of their widespread demise hasnt come true.
These letters help Harvard see you through the eyes of educators who know your academic and personal strengths. According to Harvard Magazine , the university believes these scores provide a more comprehensive evaluation of academic readiness. With an acceptance rate sitting at just 3.6% for the Class of 2028, competition is intense.
The University has very good security measures in place. Education of any kind is never a waste of time. She can get all her Gen Ed courses taken care of for a whole lot less than at the state university. . “That school is in a terrible location. You better buy some pepper spray right now.” “Didnt you hear?
My name is Vicky, and I’m a fourth-year student at Colorado State University, majoring in Biology. In fact, it was the worst academic semester in my educational career. The post My transfer student experience at Colorado State University appeared first on Admissions. You don’t have to have everything figured out right away.
I serve as an academic advisor at a large university which puts me in the unique position of witnessing firsthand what most of you only speculate about higher education and the college experience today. Purdue University is a public research university in West Lafayette, Indiana. Tell them to get help.
Brown University , an Ivy league institution in Providence, Rhode Island, saw its Early Decision acceptance rate for the Class of 2029 rise to the highest its been in over 5 years. BROWN UNIVERSITY ACCEPTANCE RATE Last years acceptance rate for Early Decision (ED) students was 14.38%.
As a marketing agency with over 15 years of experience in educational marketing, we at HEM understand that school administrators and marketers face unique challenges when promoting their institutions. What is the role of advertisement in education? Reading Time: 10 minutes Do you need more school advertising ideas?
Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!
Regarding messaging apps, WeChat and WhatsApp are two powerful contenders that have proven effective for educational marketing, but which one is right for your school audience? WhatsApp’s Audience and Features Why is WhatsApp useful in education? WhatsApp is also owned by Meta (Facebook).
Saudi Arabia can be a compelling study-abroad option for international students as higher education initiatives are bolstered in the Middle-eastern country under the Saudi Vision 2030. The goal is to create a multi-faceted economy, attract and sustain global talent, and create a knowledge-based social fabric.
Let’s face it, the world of online higher education is a whirlwind. University marketers and recruiters are excited about the potential of AI to transform their work. The new study indicates that universities see that AI can make the student experience more personal and efficient.
faced the social and educational upheavals of the pandemic.Now those college-bound students confront a higher education landscape thrown into uncertainty by actions of a new federal administration. As Im sure you also know, the president has directed that the Department of Education (DOE) beclosed , with some functions (e.g.,
We’re here to break it all down for you in the College Knowledge Basics series, specifically how and why these definitions matter at Colorado State University. Read on to learn how we define the university, the colleges, and the departments under the CSU umbrella. #1.
Here, King’s University College gets it right. Source: King’s University College | Instagram 3. Start incorporating Stories and Reels into your strategy by showcasing day-in-the-life experiences of students, behind-the-scenes glimpses of school events, or quick educational tips from teachers. Give it a try.
At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Platforms like Google Reviews and specialized education sites are vital in this regard.
At Marks Education , we specialize in helping students in and outside of the U.S. colleges and universities sometimes have standardized testing requirements or optional test policies. offers many college options , from large research universities to small liberal arts colleges. You mightve heard that the U.S.
Howard Greene was one of the most prominent educational consultants in the country. By the time the college admissions process begins, teens must feel that the next step in their education is their own decision. And finally, what, if anything, can parents do when they recognize their student is not ready for college?
If the University of Virginia (UVA) is on your radar, youve probably seen its rankings and wondered what they mean. In this blog, well break down the University of Virginias 2025 rankings and what they mean for you. How Does the University of Virginia Rank Nationally and Globally? How much does the University of Virginia cost?
This last half decade has delivered unprecedented disruption for university leaders. As we move through 2025 and look at the landscape beyond, it’s clear that adaptability, resilience, and innovative thinking are crucial for successful university management. Woefully few universities do.
Tufts University has earned its reputation as a Hidden Ivy. Whether through academic strength, civic-minded values, or global reach, its rising profilereflected in over 34,000 applicants for the Class of 2028shows just how far the Tufts University ranking has come. How Does Tufts University Rank Nationally and Globally?
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