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Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. If youre new to educational marketing or administration, you may benefit from a working definition of the topic were exploring. What is education marketing? Lets explore! Struggling with enrollment? What comes next?
Degree program pages are the heart and soul of almost any college or university website. Why focus on degree program pages for search optimization? For most colleges and universities we partner with, we recommend starting with program pages to get the greatest value out of your SEO investment.
At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. They want answers to specific questions, such as What internships are available in this program?
Teachers are the backbone of any educational system, shaping minds and molding futures. However, the demands of modern education require more than just experience; they call for ongoing growth and refinement. Types of Advanced Degrees for Educators First, lets have a look at the types of degrees teachers can choose from.
Why does this matter for education marketing? A school podcast is an audio series created by educators, students, or staff to share news, stories, or educational content. They deliberately planned the first season of the podcast to coincide with the university’s virtual orientation program for new students.
They’re not just intimidated by the paperworkthey’re questioning the entire value proposition of higher education. The numbers tell a sobering story: over 90 percent of high school juniors and seniors find financing their education somewhere between “somewhat difficult” and “very difficult.”
Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!
Are they spending five minutes reading your nursing program page but bouncing quickly from your homepage? If a student explores your hospitality program at 11:00 p.m. For example, engineering-minded students get content on OSU’s tech programs, improving engagement and application conversion. Personalization builds a connection.
Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in higher education, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Understanding Higher Education CRM What is a CRM in higher education?
Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in higher education has evolved into something far more holistic than it once was. Source: AAPS 3.
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. But what does data analytics mean in the context of higher education marketing, and how can you apply it to achieve tangible results? Contact HEM today!
While they boast of their education systems being extensive and comprehensive, most neurodivergent students would disagree. This blog can serve as your guide on the best colleges for autistic students, including the best schools for high-functioning autism and colleges with autism programs.
For many students, the answer is summer programs or research mentorship. These programsgenerally offered by colleges, educational groups, or service organizationsgive students opportunities to explore fields that intrigue them, often alongside other interested peers. Where can they find such opportunities?
Be sure to highlight scholarships and affordable program options to alleviate cost-related concerns. One college really set itself apart by sending a parent package that effectively highlighted the institution’s educational philosophy and core values uniquely.” Dougherty gave the following example.
With many parents considering multiple educational options in their search, schools need to effectively engage prospective families and differentiate themselves in a crowded market. If your school serves a younger student population and you’ve found age-appropriate ways to educate students about safety drills, share it!
Yet, email marketing for universities and other higher educational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in higher education marketing, and for good reason. What is educational marketing? In fact, email engagement has surged by a staggering 78% in recent years.
According to the Institute of International Education (IIE), international enrollment in the U.S. Institutions winning abroad are doubling down on partnerships with international high schools, local counselors, and education groups who already have the trust you’re trying to earn. in geopolitical strategy. ” Few show it.
Transform it into educational content By using research as the foundation for webinars, mini-courses, or even short learning modules, you can spotlight faculty expertise and offer something valuable to your community, prospective students, or casual learners. From SEO strategy to storytelling, we know how to make your school shine.
While forcing a student to network, make connections and hustle to get the top internship experience develops “real world” experience, wouldn’t it be nice if your college’s sport management program already had established partnerships? inspired us to dig into these strategic educational collaborations.
Harvard College focuses exclusively on providing a liberal arts and sciences education to undergraduate students pursuing bachelors degrees. This provides a four-year liberal arts and sciences education to students pursuing bachelors degrees. Harvard Graduate School of Education (GSE). Harvard College. Harvard Law School (HLS).
Register for the webinar on Thursday, November 7, at 2 p.m. EST. If you’ve followed Niche for a while, you’re probably familiar with our annual K-12 Parent Survey. Twenty-six percent of parents are not looking for a specific emphasis.
Whether it’s a livestream, a digital campus tour, or a short webinar, giving families more than one way to experience your school expands your reach. Programs are great. The event agenda included “Meet with Faculty” sessions where professors from various departments (Education, Liberal Arts & Sciences, Nursing, etc.)
Reading Time: 9 minutes With your experience in the education field, you likely understand the benefits of cultivating strong relationships with current members of your school community. Your graduates are living proof of your programs effectiveness. An alumni network is one of the most valuable assets a school can cultivate.
Why Marketing to College Students (1824) Matters Lets start with a simple truth: the 1824-year-old demographic is one of the most important audiences for higher education marketers today. The messages are written in a friendly, encouraging tone by health educators (e.g., Because this isnt just the age when students choose a school.
And in the past two years, I (Ethan) have shared my thoughts on AI at conferences , in YouTube videos , on a number of webinars , and in my courses. Ethans educational experiences, reading, and training have informed his deep interest in storytelling as a vehicle for personal development and growth. Its a good one; check it out.
million students , according to data from the National Center for Education Statistics (NCES). For you, this means greater competition to become students’ educational option of choice. From this fee to that, hidden costs can add a layer of stress that could be remedied — and the same goes for one’s investment in education.
I recently attended a webinar from the College Essay Guy that confirmed many of the strategies we use at Discovery College Consulting to help students find a major that is a great fit. The webinar also provided some important information for students considering high-demand majors. This usually backfires.
The institution is especially known for its STEM programs too. Describe how you have taken advantage of a significant educational opportunity or worked to overcome an educational barrier you have faced. In what ways have you taken advantage of educational opportunitiesfrom attending webinars to engaging in research?
This recent webinar, featuring Lindsay Pollack (author of Getting from College to Career ) , Matt Sigelman (Burning Glass Institute ), and Andy Chan (Wake Forest University) , echoed everything we’re passionate about: thoughtful preparation, real-world experience, and adaptability in an AI-powered world. Want to learn more about our services?
Menu Button Building Connections How innovation in education stands to transform the future nursing workforce for an aging population in nursing homes. Esther Lee “The idea was that if we could get nursing students into nursing homes during their education, maybe we could really transform nursing-home care,” Hodgson says. Kuwata Esq.
million fewer undergraduates and 288k fewer graduate students are choosing classroom-only programs. Institutions seeking to grow enrollment must develop processes to quickly determine the best online programs to offer and get them to market within 12 months. Perhaps more important, 3.2 over the last 15 years.
I continued that volunteer work when I was in law school, running a program of volunteers in Harlem, and I have had the privilege of serving in related roles throughout my career. Educate yourself, prepare well, and disregard all the noise out there from other people. Each student is on their own path to success!
No industry loves a sacred cow more than education. We ask them to come to our spaces, on our schedule so we can talk at them about how amazing we are before asking them to come back again for program-specific events, interviews and shadow days. Solicit feedback from families after every tour, webinar or showcase.
But for families with children in college or who will soon be going to college, changes that affect higher education may be of particular concern. Even before he took office, there was considerable chatter around the notion that he would try to dismantle the Department of Education (DOE).
COLLEGE RESEARCH SPREADSHEET: Include info like test score averages, requirements, distance from home, school size, programs that might interest you, climate, and anything else you feel might be important. Sure, you can research in a lab, get an internship, or do a program somewhere on campus or around the world. Go outside.
The association had to pivot over the past five years, with the pandemic resulting in a significant reduction to its most significant revenue stream, the cash cow that was the National College Fair program. That has impacted NACAC’s ability to develop new programming initiatives. I’m sorry, I don’t buy that.
</li> <li class="ai-optimize-300" aria-level="1"><strong>Attend information sessions and webinars.</strong> Did you win awards, organize successful events, or significantly grow a program? </strong> Northeastern’s co-op program is a big part of its identity.
Reading Time: 12 minutes The year is 2025, and the influence of a rapidly evolving social media space in shaping education marketing campaigns is as critical as ever. This is why an active social media presence is a key part of today’s educational marketing campaigns.
.</strong></p> <p class="ai-optimize-143">For example, if you’re someone who likes finding practical solutions, you might talk about a composting program you started at school. Attend information sessions, watch webinars, or go on <a href="[link] tours</a> (if possible).</strong>
While increased demand for online learning has driven enrollment growth, simply having an online program may not be enough to attract and retain students. When you meet students’ expectations, their satisfaction increases, and they are more likely to persist in their programs. Student expectations are key for online enrollment.
Just as we enter the academic year in which the first of two demographic cliffs is projected to begin, some of the largest Online Program Management (OPM) vendors have experienced business disruptions and the U.S. Don’t miss our webinar on October 17 Join Phil and I on October 17 for an expanded version of our conversation.
Picture this…Sally Smith is a professional in a specialized career and wishes to continue her education. Through a search (and some magic algorithmics) she has found the perfect niche program at ABC University and requests more information. Today’s prospective students expect personalization, authenticity, and speed.
Over the years, I have written many blog posts and conducted several webinars and conference workshops on effective retention strategies. Usually, it works best if retention is led by the head of school and principals since they have oversight of the day-to-day educational experience.
Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.
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