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Reading Time: 8 minutes To stand out amidst competition, privateschools must ensure their online presence is strong enough to attract prospective students and parents. While traditional marketing methods such as word-of-mouth and print advertising still hold value, digital visibility has become crucial to school enrollment.
In the realm of privateschool marketing, the power of story cannot be overstated. In my conversations with school leaders and through my experiences with Enrollment Catalyst, I’ve observed a profound truth: relatable, authentic stories are not just content — they are the heart and soul of effective school marketing.
As a consultant and advocate for effective privateschool marketing strategies, I always focus on innovative approaches to enhance word-of-mouth (WOM) marketing. With the ever-changing landscape of school marketing, word-of-mouth remains the primary way a parent discovers your school.
Welcome to a forward-thinking exploration of AI in education, brought to life through an interview and accompanying graphic both created by ChatGPT. This discussion delves into how artificial intelligence, specifically ChatGPT, is transforming privateschool marketing and admissions, offering practical insights and innovative strategies.
Have you ever thought about the reasons why some privateschools experience enrollment growth and why others decline? School leaders primarily call me because they either want to make sure their school continues to grow (or even remain full), or they need to turnaround a flat or declining enrollment. opportunities.
Primarily, your goal is to ease the stress and anxiety for new families transitioning to your school. These families are not yet familiar with your school’s environment or community, and for some, this may be their first experience with privateeducation. The image was created by Dall-E in ChatGPT.
Drawing from my years of experience and previous discussions on the significance of surveys, let’s explore why conducting surveys before the year ends is not just beneficial but essential for all privateschools. This proactive approach can lead to increased satisfaction, better outcomes, and a stronger school community.
Reading Time: 10 minutes K-12 privateschools face unique challenges when it comes to enrollment, including intense competition from other private and public schools, fluctuating demographic trends, and the high expectations of parents seeking the best educational environment for their children. Contact HEM today!
Reading Time: 8 minutes Search engine optimization (SEO) is essential for improving your schools online visibility, ensuring that when local families search for educational options, your school is among the first they see. Knowing the value of SEO, most people ask how to do SEO for a school?
Privateschools have seen a flurry of new interest from families who view privateschools as being better equipped to provide robust and relevant instruction for educational proficiencies, given their financial resources, space and nimbleness in adapting. boarding schools. as well as international families.
” Reality: Families already assess affordability when considering a privateschool. Instead of avoiding the conversation, schools should post tuition with clear messaging about affordability, financial aid, and value. ” Reality: Not every family can or will prioritize privateeducation financially.
It’s during this stage that parents learn about a prospective school and determine whether or not it would be a great fit for their child. By applying techniques in SEO for privateschools, you can make sure that your school is top of mind during the parent research process.
Educational equality? While your child likely won’t be lining up SAT tutors or enrolling in AP courses, much of the work we do in middle school lays the groundwork for a successful high school career. There are a few things to consider when looking at privateschools. What size school would my child excel in?
Reading Time: 10 minutes Are you an administrator or marketer at a small privateschool ? If so, you likely face unique challenges in growing your school community. Yet, your school likely offers something invaluable: a personalized, high-quality educational experience that deserves greater visibility.
To do either of them justice in the world of digital marketing, your school will need to rely on a CRM designed for education. Still, most CRMs are not suited to the unique situation of education – the enrollment funnel instead of the sales funnel. As a result, your communication efforts will be much more impactful.
From Inquiry to Enrollment: Understanding the Admissions Sales Process In today’s competitive educational landscape, effectively managing the admissions sales process is crucial for privateschool success. Discover how to leverage marketing strategies to enhance your admissions efforts.
Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Contact HEM today!
National Rankings & Reputation : Where does the school rank nationally? Is it considered a Public Ivy or a highly regarded privateschool? Private vs. Public Experience : How do resources, class sizes, and the overall campus experience compare? Other Factors Proximity to Home : How far is the school from home?
Recently, I interviewed their team about their approach to marketing the affordability of a Tree of Life Christian Schools’ education. The state of Ohio recently passed legislation to give families greater access to privateeducation through its Ed Choice Scholarship. helps emphasize the important details.
If youre a Massachusetts-based parent searching for the best-fit privateschools for your child or teen, you can celebrate the fact that you reside in the American Mecca of not just higher education, but private secondary education as well.
The parents who retain Dr. Paul Lowe and his team of consultants may take risks in business and investments but not risks on their childrens educational future. They know that, when it comes to their children’s education, hiring the very best admissions advisor matters the most!
One of the toughest decisions we make as parents is where to educate our children. As you weigh your options, particularly between public school or privateschool, the decision becomes even more complicated as you factor in its potential impact on college admissions.
Dalton School Collegiate School Avenues America The World School Chapin School Spence School Dwight School Trevor Day School Leman Manhattan Brearley School Calhoun School Trinity School Convent of the Sacred Heart Despite the fact that they are considered the best privateschools in New York City,MANY parents contactDr.
Being thorough and particular when evaluating a privateschool choice is extremely important for parents. But one thing is certain…the competitive privateschools will be equally as picky when choosing your child as a member of its incoming class. boarding schools. Lowe helps U.S.
If you’re a Massachusetts-based parent searching for the best-fit privateschools for your child or teen, you can celebrate the fact that you reside in the American Mecca of not just higher education, but private.
Since mid-Februaty our New Jersey affiliate: New Jersey Admissions Advisors , has been receiving many emails and phone calls from anxious and saddened parents who reside in New Jersey whose children have been waitlisted, or worse, rejected from private day schools in New Jersey. Here is a list of some of the schools.
Effective April 30, any school categorized as “general education” (primary, middle, and high schools) will lose all existing reviews and ratings on their Google Business Profile. Schools will also no longer be able to receive new reviews or ratings. Weve got you covered. The only exception?
On June 29, 2023, the Supreme Court of the United States ruled against Harvard University and the University of North Carolina in twin cases brought by Students for Fair Admissions, ruling that the decades-long policy of race-conscious admissions in American higher education was unconstitutional.
Niche, a company that researches and compiles information on schools released its ranking of the best privateschools in the U.S., specifically highlighting the best schools that prepare students for elite colleges.
Parents take pride in their child’s education, and when it comes to privateschools, they want to know that they’re making a solid investment for the present and the future. Here are some of the most compelling ways that K-12 schools can market their stories on social media today. Source: Facebook.
Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. To stay ahead, educational institutions must continuously innovate and implement strategies that appeal to students evolving needs and preferences. Why is student enrollment important?
Achieving full enrollment is a significant milestone for any privateschool, symbolizing the culmination of hard work, strategic planning, and a compelling program. It is also a time to invest in strategies that will continue to keep your school on top. 4—Prepare for the Future The only constant in education is change.
Lastly, although not mentioned here, your school can also evaluate for keyword ranking, page load time, search visibility, and average session duration. In the context of higher education, it is equally vital to check the countries where visitors are coming from.
Recruitment is the proactive pursuit of the right-fit family, which includes developing a relationship with the parent, understanding their journey and needs, and discussing how your educational experience can benefit them. I encourage you to embrace them to navigate the evolving landscape of privateschool marketing.
In today’s competitive educational landscape, many schools invest in paid search marketing strategies, expecting a significant increase in prospective student inquiries. Too often, schools find themselves with a significant online presence but little to show for measurable results.
In the competitive world of privateschool admissions, effective follow-up with prospective parents is not just a courtesy, but a crucial aspect of a successful enrollment strategy. Your goal is to build a relationship, understand the family’s needs, and demonstrate how your school can meet them.
But what exactly is online high school, and how is it better than a traditional, brick-and-mortar public or privateschool? In this guide, well discuss the benefits of online high schools, how they work, and why they can be a great choice if you want to take control of your education. This made up 0.9%
Newcomers include Purdue, Pittsburgh, W&M, Tufts, WashU (a school whose absence from last years list was flagged by our commenters ), andperhaps most notablythe United States Military Academy at West Point, which had been excluded last year because Forbes did not include military academies in its analysis.
School counselors at public schools spend 26% (at privateschools: 51%) of their time on post-secondary (college admissions) counseling. Lowes exclusivity allows him to provide individualized attention, commitment and principal availability to each client through Skype/Zoom sessions. *
February, the month symbolizing love, is an ideal time for privateschools to launch a campaign that showcases the heartfelt connection between the school and its community. “Why We Love Our School” Content Series: Develop a thematic series, featuring testimonials from students, parents, alumni, and faculty.
Core Curriculum: Typically there are types of courses or particular classes that each student must take which are often called distribution or general education requirements. Small Liberal Arts College (SLAC): Typically a private college that encourages a broad education with a student enrollment of under 3,000.
Do you care about a school’s religious background? To understand the privateschool admission process, we suggest beginning your research a full 12 months before the school year begins. Educational philosophy. Some privateschools and charter schools use their own entrance exam, though this is not typical.
From blogs and social media posts to landing pages and email messages, inbound marketing equips your school with the tools it needs to connect with its prospects and grow. Here’s a breakdown of the top inbound marketing tips in education that you can use to level up your recruitment efforts. . The answer is a resounding yes! .
The master of education is Roanoke College's second master's program after its master of business administration. Qualifying graduates of Roanoke College in Virginia are guaranteed enrollment into its new master of education (M.Ed.) The Virginia private liberal arts college announced its second graduate degree Feb. Its new M.Ed.
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