This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
While recruitment is essential to maintaining a thriving institution, keeping students engaged and enrolled until they complete their programs is just as vital. As an education marketer, ask yourself: how can you create an experience that ensures students feel supported and motivated to stay the course? Why is that?
Having spent years in highereducation enrollment and marketing, I’ve know firsthand the dedication it takes to connect with prospective students and ensure their success, keenly aware of the immense effort required, the daily challenges teams face in standing out amidst a sea of institutions, and the ever-increasing workloads they manage.
Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. If youre new to educational marketing or administration, you may benefit from a working definition of the topic were exploring. What is education marketing? Lets explore! Struggling with enrollment? What comes next?
At HigherEducation Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs. The following strategies offer actionable steps to elevate your ads targeting language students and attract the right prospects to your programs. Let’s explore!
Teachers are the backbone of any educational system, shaping minds and molding futures. However, the demands of modern education require more than just experience; they call for ongoing growth and refinement. Types of Advanced Degrees for Educators First, lets have a look at the types of degrees teachers can choose from.
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including highereducation marketing. But what does data analytics mean in the context of highereducation marketing, and how can you apply it to achieve tangible results? Contact HEM today!
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). Start by clearly outlining the programs purpose. Lets get started! Struggling with enrollment?
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). Start by clearly outlining the programs purpose. Lets get started! Struggling with enrollment?
This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!
Reading Time: 9 minutes Todays schools need to get creative to promote their programs in a way that resonates with prospects. These methods allow your institution to showcase real experiences, highlight student voices, and differentiate itself from competitors in an increasingly crowded educational landscape.
As a marketing agency with over 15 years of experience in educational marketing, we at HEM understand that school administrators and marketers face unique challenges when promoting their institutions. What is the role of advertisement in education? Reading Time: 10 minutes Do you need more school advertising ideas?
Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!
Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in highereducation, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Understanding HigherEducation CRM What is a CRM in highereducation?
January Farmers Mutual Hail Company National FFA Scholarship This provides $1,500 to an individual who is a fourth year high school student or in college, who plans on obtaining a bachelors degree in one of four specified areas at a highereducational institution, who has a GPA of 3.0 The deadline to apply is January 9th.
As colleges and universities continue to rise above the challenges brought on by the pandemic five years ago, it has become clear that the new normal for highereducation demands more than resilienceit requires strategic foresight and proactive leadership. How can you make the future of your campus more clear and sustainable?
Regarding messaging apps, WeChat and WhatsApp are two powerful contenders that have proven effective for educational marketing, but which one is right for your school audience? WeChat is an all-in-one app that combines messaging, social media, payments, and mini-programs. Why do people use WeChat?
faced the social and educational upheavals of the pandemic.Now those college-bound students confront a highereducation landscape thrown into uncertainty by actions of a new federal administration. As Im sure you also know, the president has directed that the Department of Education (DOE) beclosed , with some functions (e.g.,
Parents are eager to be involved in their child’s education. Source: HigherEducation Marketing Defining Engagement-Based Email Marketing For schools, engagement is arguably the most crucial metric of email marketing. Source: HigherEducation Marketing | Mautic 2. Source: HigherEducation Marketing | Mautic 4.
Reading Time: 10 minutes The way higher institutions define and acknowledge student success in highereducation today is changing rapidly. In this blog post, we’ll explore the true meaning of student success and what key metrics are best p laced to measure student success in highereducation.
Let’s face it, the world of online highereducation is a whirlwind. RNL’s latest study highlights the growing adoption of AI in online program marketing and recruitment. To fully harness the power of AI, we need to invest in training and education for everyone involved.
To keep up with these demands, highereducation has become essential for career advancement in nursing. Many nurses today are pursuing advanced degrees to position themselves for better opportunities in administration, education, and specialized patient care.
At HigherEducation Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. They want answers to specific questions, such as What internships are available in this program?
Why does this matter for education marketing? A school podcast is an audio series created by educators, students, or staff to share news, stories, or educational content. They deliberately planned the first season of the podcast to coincide with the university’s virtual orientation program for new students.
Fresh data RNLs research studies show a big disconnect between what highereducation offers and what students need. A new report from the Western Interstate Commission for HigherEducation is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth.
Reading Time: 11 minutes Student retention remains one of the biggest challenges in highereducation, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in highereducation has evolved into something far more holistic than it once was. Source: AAPS 3.
Community college isn’t just an affordable way to ease into highereducation before transferring to a four-year program—it’s also a great option if you want to skip the university route altogether. Also, community colleges go the extra mile to make education even more affordable.
The Chronicle of HigherEducation recently highlighted the universitys automatic-admit policy, viewed as an affirmative action alternative but also a major factor in UT Austins increasing selectivity. This is also the first year that UT Austin offered an Early Action program, which had a deadline of October 15.
When it comes to highereducation, few options rival the versatility and depth of a liberal arts education. Whether you’re exploring small, close-knit colleges or larger institutions offering a liberal arts education, understanding the philosophy and benefits behind this model can help you make an informed decision.
A recent study examining the educational backgrounds of top achievers in American society presented compelling evidence that elite colleges play an outsized role in shaping future leaders. For example, fields like academia and politics showed stronger ties to elite educational backgrounds than others like the arts.
This may include collaborations with private industry, international organizations, and philanthropic entities to sustain critical academic research and support student access to education. Crisis preparedness From pandemics to natural disasters disrupting highereducation, having a comprehensive crisis management plan is essential.
There has been greater awareness in recent years of the influence of generational differences in highereducation, and this made me interested to explore the perceptions of students by age within our National Online Learners dataset. The older the student, the more likely they are to be satisfied with their tuition investment.
Are you a student of Hispanic/Latino heritage looking for ways to fund your college education? Founded in 1975, the Hispanic Scholarship Fund aims to empower Hispanic students to pursue highereducation and achieve their full potential. One of the most renowned initiatives of the organization is the HSF Scholar Program.
In just the last two years, the sector contracted by 2% , according to a report from the National Center for Education Statistics, highlighting a widespread challenge that has been building over the last decade. In fact, 80% of the high school juniors we surveyed were more interested in colleges that offered direct admissions programs.
The Evolution of Search in Education Marketing Now, a few well-placed keywords are not enough. Educational institutions stand to gain from this development. By tapping the search button, they can get answers to vital questions about program details, application requirements, and career outcomes. Contact HEM today!
And let’s be real, if you’re looking for top-notch education, these two are probably already on your list. At the same time, over 23,000 students take advantage of its 11 academic divisions and popular graduate programs in law, business, and policy. Oxford vs Harvard—two names that pretty much scream “academic royalty.”
In recent years, the landscape of highereducation has dramatically shifted for U.S. The rising costs of education in the U.S. have led many to explore opportunities in Europe, where tuition can be significantly lower, and the quality of education is often world-class. The rising costs of education in the U.S.
They’re not just intimidated by the paperworkthey’re questioning the entire value proposition of highereducation. The numbers tell a sobering story: over 90 percent of high school juniors and seniors find financing their education somewhere between “somewhat difficult” and “very difficult.”
While both play vital roles in educational institutions, their functions, benefits, and implementation strategies differ significantly. Understanding the difference between CRM and LMS and integrating them into your educational marketing strategy can provide a powerful edge. What is the purpose of LMS in education? Start here!
Are they spending five minutes reading your nursing program page but bouncing quickly from your homepage? If a student explores your hospitality program at 11:00 p.m. For example, engineering-minded students get content on OSU’s tech programs, improving engagement and application conversion. Personalization builds a connection.
A 529 plan is a special savings account that gives you tax and financial aid benefits, allowing you to cover college tuition and other education-related costs. Your savings grow tax-deferred, and if you use them for qualified education expenses, they’re completely tax-free.
Thats because, depending on factors like your socioeconomic status, the answer to this question may be your ticket to making an expensive college education more affordable. In the case of paying for highereducation, the old axiom is true: knowledge is power. government to help college students pay for their education.
When you approach your education with curiosity and wonder, you’ll find yourself more engaged and open to new opportunities. The relationships you create—with faculty, classmates, or others—can enhance your education and help you thrive during challenging times. Start by researching scholarships, grants, and work-study programs.
In todays digital-first world, highereducation institutions are increasingly turning to digital marketing to educate, engage, enroll, and retain students. Prioritizing top programs ensures that marketing resources are directed toward the areas with the highest demand or growth potential, improving overall program performance.
This principle of timely, relevant communication extends beyond the admissions process and into the heart of the student experience, particularly in online education. The importance of swift technical support in highereducation cannot be overstated, as exemplified by several leading institutions.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content