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At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Platforms like Google Reviews and specialized education sites are vital in this regard.
They’re not just intimidated by the paperworkthey’re questioning the entire value proposition of higher education. The numbers tell a sobering story: over 90 percent of high school juniors and seniors find financing their education somewhere between “somewhat difficult” and “very difficult.”
Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!
HBCUs play a crucial role in advancing educational equity, fostering leadership, and preparing students to excel in a global workforce. The assessment informs campuses of satisfaction levels of various aspects of the student experience, including instructional effectiveness, academic advising, and recruitment and financialaid.
Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in higher education, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Understanding Higher Education CRM What is a CRM in higher education?
Host Webinars That Educate and Inspire Done right, webinars are student recruitment gold. Financialaid? Example : The University of North Texas runs themed Admissions Webinars for targeted audiences of students who haven’t yet applied. They often incorporate a live virtual campus tour within the webinar.
Parents and guardians play a pivotal role in the college search and admissions process, often serving as trusted advisors, cheerleaders and financial planners. Be transparent, comprehensive and timely in your communication about financialaid. Cost and aid have a tremendous impact on enrollment decisions.
Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in higher education has evolved into something far more holistic than it once was.
While they boast of their education systems being extensive and comprehensive, most neurodivergent students would disagree. This hub is open to all members of their community, free of charge, and includes nutrition assistance, library materials, and personalized educational help. As of today, they have given out $11.9
million students , according to data from the National Center for Education Statistics (NCES). When asked to predict challenges they might face in applying to college, 61% said applying for financialaid, and 54% said paying application fees. From there, it has steadily declined, decreasing at about an average rate of 1% a year.
Yet, email marketing for universities and other higher educational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in higher education marketing, and for good reason. What is educational marketing? In fact, email engagement has surged by a staggering 78% in recent years.
Suggested reading: Should I Apply to College as an Undecided Major? ) - Factor 3: Cost and financialaid We’ve all heard about the rising costs of attending college in the U.S. Some Public Ivies , like the University of Michigan and UNC–Chapel Hill, also fall into this category with large endowments and generous financialaid.
Time to recap the top resources, advancements, and moments in higher education family engagement. Pace University Robina Schepp and the Pace team helped us develop an Admissions Dashboard to show families admitted student checklists and financialaid information. It's that time of year again. We call it: CampusESP Wrapped.
Specifically, here are mistakes we see our students on both ends of the spectrum make: Common College List-building Challenges: Under-resourced Students Under-resourced students tend to misunderstand (and sometimes not even apply for) financialaid, thus underestimating the feasibility of their options.
No industry loves a sacred cow more than education. Here are a few ideas to get started: Virtual webinars and info sessions These were huge in the pandemic days and schools that are seeing success have continued to connect with prospective families using a range of formats.
But for families with children in college or who will soon be going to college, changes that affect higher education may be of particular concern. Even before he took office, there was considerable chatter around the notion that he would try to dismantle the Department of Education (DOE).
MAKE A COMMON APP/COALITION ACCOUNT & any other accounts you might need: Start filling out the details like activities, family info, and educational background. Also, go to webinars, campus visits if you can, virtual visits, and reach out to admissions with any questions you have. Its filled with my advice and resources.
</li> <li class="ai-optimize-300" aria-level="1"><strong>Attend information sessions and webinars.</strong> If you can’t do an in-person visit, actively participating in interactive virtual tours and online events can still be a good way to show your engagement.</li>
Reading Time: 12 minutes The year is 2025, and the influence of a rapidly evolving social media space in shaping education marketing campaigns is as critical as ever. This is why an active social media presence is a key part of today’s educational marketing campaigns.
This blog was co-authored with Derek Flynn and Adam Connolly We have had many disruptors in higher education over the last several years, and this year, we have a new one that will have a major impact on financialaid awarding: the Student Aid Index. Watch our webinar for more strategies and insights.
If one sentence could sum up the state of financing an American college education in 2024 it would be, “The more things change the more things stay the same.” Students with significant financial need may receive need-based aid in the form of grants, scholarships, work-study programs, and subsidized loans.
Imagine how easy our lives in higher education enrollment would be if students submitted an RFI form, submitted an application, and then enrolled on the timeline that works best for us. What does financialaid look like? It would be great if this were true. But we know that’s not the case.
citizens to lose out on state or institutional financialaid. The rollout of the 2024-25 Free Application for Federal Student Aid (FAFSA) has been rocky, but perhaps more so for U.S. An FSA representative addressed the issue during a Thursday Q&A with financialaid administrators. Unfortunately.
A 2018 report from the National Center for Educational Statistics showed that for every year between 2000 and 2016, the immediate college enrollment rate for students from high-income families (83 percent in 2016) was higher than the college enrollment rates for students from middle income (64 percent) and low-income families (67 percent).
To stay competitive during these developments, educational institutions must evolve how they create and share content online. As an educational institution looking to improve its search engine rankings, it is important always to be aware of these changes. How does AI integration in Google Search impact educational institutions?
Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. The significance of robust enrollment numbers extends beyond filling seats as it impacts the institution’s financial health, reputation, and ability to offer diverse and dynamic programs.
This may include webinars, workshops, and informational materials that provide insights into the application process, essay writing tips, and guidance on standardized tests. Financialaid information The cost of education is a major concern for all prospective students.
Appily represents a major milestone in EAB’s commitment to improving access to higher education by making it simpler for students to find, explore, and engage with the right institutions for them,” said EAB President of Marketing and Enrollment Solutions, Chris Marett. Learn more at eab.com.
For educational institutions, mastering the art of enrollment is not merely about filling seats; it’s about creating a vibrant community of engaged and committed learners. The next phase, decision , involves providing support and guidance to help students choose their educational path wisely.
Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. The significance of robust enrollment numbers extends beyond filling seats as it impacts the institution’s financial health, reputation, and ability to offer diverse and dynamic programs.
She looks at the undergraduate enrollment and sees that in recent years the population has been becoming increasingly female- a general trend in higher education. Sometimes these will be overtly stated in webinars or presentations. If a school is using a sliding scale that correlates amount of financialaid dollars (i.e.
Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception. Graduate schools can use lead magnets like eBooks, webinars, or career guides tailored to the MBA journey.
The majority of juniors predicted that they would struggle with applying for financialaid and deciding where to apply. Political involvement in education is affecting where students consider enrolling. ” “I usually pay attention to emails that speak about financialaid or potential scholarships.
During our most recent K-12 webinar , we took a deep dive into the latest data and trends shaping the boarding school segment. In the same vein, recent Niche research points to increasing price sensitivity in both K-12 and higher education. Beyond sharing the percentage of students who are awarded aid, schools can go even further.
They typically have no idea if the offer of financialaid or a merit scholarship is a good one. Families don’t know if teenagers with similar financial circumstances and academic profiles received better awards from the same schools. Check out the recording of my webinar below: How TuitionFit Works.
As a public school counselor, I had one class during my post-secondary educational experience that discussed college admission and career information—ONE. SACAC has been a resource to fill the void in my education regarding college admission and career opportunities. are invaluable. are invaluable. Jack and Jill of America, Inc.
We are happy to announce Revolution Prep as a premier SACAC sponsor supporting webinars, Drive-in Workshops, and Summer Seminar! Revolution Prep is an industry-leading education company with 20 years of experience. This results in the highest quality tutors who are committed to each student’s educational experience.
Blogs How enrollment leaders should navigate the new FAFSA processing delay Like all of us, you've probably been closely tracking the progress of the new FAFSA form this year: in particular, how the Department of Education is planning to roll it out to students, families, and institutions. (If Thanks for your patience.”
This is where your education CRM comes in, helping you manage your enrollment funnel and communication strategy. Create Follow-Up Processes Based on Your School’s CRM Lead Scoring CRMs for schools can also segment leads into different groups by age, location, educational background, program of interest, interactions on site, etc.
Some of the big topics were AI, the Supreme Court decision coming on race in admissions, direct admissions, financialaid and discounting, and how the economy might affect enrollments. Unfortunately, we had a technical issue that ended the webinar early.
Cyndy McDonald, college counseling expert, shared some tips in a webinar, “Now What? Internships or cooperative educational options? Financial: Is it affordable, both for you and your family? Do a cost comparison to see which colleges offer you the best financialaid. Making the Final Decision.”
In higher education enrollment, unexpected challenges like the recent FAFSA issues have forced many of us to rethink our marketing strategies—specifically those around yield. Develop and share guides: Create straightforward, easy-to-understand financialaid guides for families. You’re the experts!
With the rising cost of tuition, financialaid is more important to many students and their families than ever before. If you’re planning to attend college and want to receive any form of financialaid for the 2024-25 school year, you’ll need to fill out the redesigned 2024-25 FAFSA form.
Explore more results Frictionless Services Frictionless service refers to creating user-friendly and digital-first processes that minimize the burden of administrative tasks and refocus student attention on the educational experience. Essentially, by spending less time on clerical tasks, students can spend more time on their studies.
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