May, 2025

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10 Always-On Strategies Every School Needs in Admissions and Marketing

Enrollment Catalyst

In my work with schools across the country, I often see a pattern: when things get busy or uncertain, marketing and admissions efforts shift into reaction mode. Thats understandablebut not sustainable. Thats why Andy Lynch and I dedicated a recent Show & Tell Show to sharing 10 always-on strategies. These are practices that dont depend on the season or enrollment pressure.

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The Definition of Success: Life Lessons In a Letter to My Children

Grown & Flown

As our third of four children prepares to leave home, Im overcome with a quiet, profound joy. Weve raised another decent, capable human being, and that, to me, is success. In a world that often defines worth by job titles and salaries, I’ve wrestled with my own sense of value as a mostly stay-at-home, sometimes-paid-to-work mom. My ambition has never been tied to promotions or paychecks.

ACT
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How to Study for a Math Test

HelloCollege

The math test is looming. You’ve reviewed your notes from class by carefully reading and re-reading every word. With your notes, homework, graded quizzes, and textbook laid out beside you so that you can look for a hint if you get stuck, you work through many examples from the notes and the textbook. You believe that you are ready to successfully take the test and at long last earn that ever elusive higher grade.

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From First-Year to Graduation: How Email Marketing Nurtures Student Retention

HEM (Higher Education Marketing)

Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in higher education has evolved into something far more holistic than it once was. Recent data underscore the scope of the problem: roughly one in four undergraduates will leave college without completing a degree.

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10 Best Colleges for Nutrition and Dietetics in the U.S.

AdmissionSight

If you’re passionate about food, health, and helping others live their best lives, a degree in nutrition and dietetics might be the perfect path for you. But with so many programs out there, how do you choose the right one ? In this blog, weve rounded up the best colleges for nutrition and dietetics in the U.S. Whether youre aiming to become a registered dietitian, work in public health, or dive into nutrition research, youll find a program here that fits your goals and fuels your passion.

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Navigating College Applications with AI: What Colleges Say + CEG's Advice to Students and Counselors

College Essay Guy

Right after ChatGPT was released in 2023, our Editorial Director here at CEG, Andy Simpson, wrote a piece called CEGs Thoughts on AI and College Application Essays. Its a good one; check it out. And in the past two years, I (Ethan) have shared my thoughts on AI at conferences , in YouTube videos , on a number of webinars , and in my courses. But I hadnt written a blog on this yet as of early 2025 (and hey yall this stuff is changing fast), so what follows are some ways Im thinking about AI use b

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🎓 How Students Are Earning Acceptances to Top Universities — 5 Important Characteristics!

Strategic College Consulting

How are students getting into the top universities in the world? What characteristics and attributes are propelling them to success at the highest level? And what is their recommendation for students who also want to be top-performing, and ultimately earn acceptances to their dream university? We are glad you asked!because in this blog post, we are going todive into the top five characteristics by none other than one of our top students, Sashan, who just earned an acceptance into Princeton Unive

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The Human Touch: Why AI in Higher Education Is a Game-Changer for Student Engagement

Ruffaloni

Having spent years in higher education enrollment and marketing, I’ve know firsthand the dedication it takes to connect with prospective students and ensure their success, keenly aware of the immense effort required, the daily challenges teams face in standing out amidst a sea of institutions, and the ever-increasing workloads they manage. And, at the center of all of this is a profound passion for making a real difference in students’ lives and a deep commitment to the unique missio

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Early Decision Strategy for Carnegie Mellon University 2025-2026

The Koppelman Group

Carnegie Mellon University, or CMU, is a private research university in Pittsburgh, Pennsylvania. They offer a research university experience in a manageable undergraduate environment of just over 7,700 undergraduate students and a 7:1 student-to-faculty ratio. There are a lot of options, too. CMU has 90 majors and minors across six undergraduate colleges alongside an interdisciplinary culture and philosophy that celebrates cross-pollination.

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The SAT Is Digital Now. Here’s All You Need to Know

AdmissionSight

The SAT is now fully digital, marking a significant shift for students preparing for the exam. If youve taken the PSAT recently, youve already experienced the new format, which is administered on a laptop or tablet at testing centers or schools, instead of the traditional paper and pencil. In this blog, well break down everything you need to know about the digital SAT: changes in format and timing, how adaptive testing impacts your score, and essential prep tips.

SAT
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How to Generate Ideas for College Admissions Essays

Admissions.Blog

Your application journey includes creating an impressive college admissions essay, which holds great importance. This essay allows you to showcase your personality, which cannot be deduced from your scores and grades. However, a majority of students struggle with choosing a topic. Don’t worry if you’re having difficulty with the brainstorming stage; this guide will explore useful methods to help you uncover genuine ideas that will elevate your essay. 1.

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Student Progress: How Data Analytics Help Identify Learning Gaps

Peterson's Blog

Picture this: Your student is embarking on a crucial academic journey, perhaps a demanding test prep adventure. They’re making good student progress, gaining ground, and feeling the momentum. Yet, unknowingly, there’s a significant learning gap forming beneath their feet a conceptual divide that’s not immediately visible. It’s like a deep, unseen crevice in the path, preventing true advancement.

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Academic Advisor Has 12 Things She Wants to Tell College Parents

Grown & Flown

I serve as an academic advisor at a large university which puts me in the unique position of witnessing firsthand what most of you only speculate about higher education and the college experience today. Having had no fewer than twelve students (male and female) sob in my office in the first 3 weeks of last semester, I began to reflect on this chronic trend of students being unable to handle what many of us might consider normal stress levels.

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2025 Waitlist Update #1 

Inside Emory Admission

We would like to provide a comprehensive update on the waitlist activity for Emory College and Oxford College of Emory University. Emory College As of May 7, 2025, we are pleased to report that the enrolling class at Emory College has come very close to being filled. However, we are also aware that changes in plans can occur for deposited students in the coming weeks.

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Early Action Strategy for Georgetown 2025-2026

The Koppelman Group

Georgetown is an internationally-leading research and academic university aimed at preparing the next generation of global citizens, with a particular focus on service, policy, and politics. The school is the oldest Catholic and Jesuit university in the United States. While its eminently possible to have a secular experience at Georgetown, the Jesuit ethos guides the central identity of the school, adding a layer of care for others on top of each aspect of the university.

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Classical Music for Studying: How It Improves Focus, Memory, and Mood

AdmissionSight

Feeling distracted by every little noise when you study? Or maybe youre just curious which type of music is best for studying? Believe it or not, many students crank up classical music for studying and swear it makes a difference. It might sound a little old-school, but theres real science behind it. In fact, using some Mozart or Beethoven in the background can turn your dreary study night into a more focused (and even enjoyable) experience.

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The New Ivies: 2025 Edition

Top Tier Admissions

Last year, amid a barrage of negative headlines around Ivy League universities, Forbes introduced a list of New Ivies. These schools, the magazine claimed, reflected public and private universities that were producing smart, successful graduates with excellent employment prospects. This spring, Forbes released its second annual list , using a methodology that considers school size, selectivity, and standardized test scores, coupled with feedback from a survey of 380 employers and hiring managers

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Five Things You Can Do Over the Summer to be a More Productive College Applicant

Marks Education

As the school year starts to wind down and with summer right around the corner, its common to daydream about what youll do with your newfound free time. While relaxation is key to combating stress and showing up to the new school year ready to do your best, summer is an amazing time to start thinking about applying to college, building your resume, or preparing yourself for the challenges of the upcoming school year.

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Dear Friends and Family, Please Keep Your Snarky Opinions About My Teen’s College Choice to Yourself

Grown & Flown

Here are great responses to unsolicited opinions about where your teen is going to college. (Aaron Amat/Shutterstock) Teens work hard to get accepted into college: please be supportive Your kid worked their tail off during high school and they are so proud of the college they will be attending in the fall. Or maybe they were kind of just not that into school and they are simply happy theyve chosen a community college to have some time to figure out what they want to study in the future.

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How to Write the UIUC Supplemental Essays

HelloCollege

The University of Illinois at Urbana-Champaign (UIUC) is renowned for its liberal arts education. The (unofficial) Belted Kingfishers excel in the studies of business, agriculture, fine arts, and more. If youve found this blog post, chances are youre likely considering applying to UIUC. This is a big step toward your future, but there are some things you should know as you begin your application.

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How to Effectively Advertise to College and University Students: Trends and Insights

HEM (Higher Education Marketing)

Reading Time: 14 minutes Reaching todays college and university students, most of whom belong to Generation Z , requires more than a digital presence. It requires cultural fluency, authenticity, and a deep understanding of how this generation engages with the world. Gen Zs , typically identified as those born between 1997 and 2012, are the first true digital natives.

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Tri-M Music Honor Society: A Complete Guide

AdmissionSight

If you’re a student musician hoping to do more with your music, a spot in the Tri-M Music Honor Society can take your craft to the next level. From growing through performance to leading music classes in your community, its where serious musicians turn skill into leadership and impact. Gunning to be the next Chopin or Lindsey Stirling? Heres what the Tri-M Music Honor Society is all about, how to join, and why it might be the right next step for your musical journey.

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A View from the Trashcan: Navigating College Fairs, Part 2

Georgia Tech Admissions Blog

In August, I spoke about the years I have spent behind a table at a college fair , often by the doors and therefore, by the trash can. I love college fairs, even after being part of them for nearly two decades. I love talking to students and seeing their eyes light up with excitement as they tell me about what they love, what they hope to do with their lives, and what is important to them.

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Early Decision Strategy for UChicago 2025-2026

The Koppelman Group

The University of Chicago (UChicago) is a private research university located in, you guessed it, Chicago, Illinois. UChicago is one of the most popular colleges amongst our clients, and its one of the best places to study things like econ, public policy, business, and math. UChicago is considered an Ivy+ school, which means we categorize it along with other highly selective non-Ivies like Stanford, MIT, and Duke because of their rigor and exclusivity.

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The Weight of Our Words: What I No Longer Tell My Kids About Their Future

Grown & Flown

We need to choose our words carefullyespecially the ones we offer our children. I used to think I was being supportive, even encouraging, when I told my sons things like, Youre going to do great things, or Youre going places, kid. Those words came from love. From the belief in who they are and what theyre capable of. But in hindsight, I see that it may have been carelessness, not thoughtlessness, that led me to contribute to a culture of quiet, crushing expectations.

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How I Got Into Stanford

HelloCollege

I studied at Stanford University for five years: four for my Bachelors degree and one for my Masters. For all five of those years, I interacted with hopeful high school students from all over the world as a Campus Tour Guide. My smallest tours consisted of ten people; my largest tours hovered around two-hundred. And yet, no matter the size of the group, the questions from the crowd remained the same: What was your SAT score?

SAT
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How (and whether) you should write about a student’s identity or lived experience (including race) in a recommendation letter (with examples)

College Essay Guy

If youre working with a student of color who has mentioned their race or ethnicity in conversations, meetings, recommendation questionnaires/brag sheet, or other documents shared with you and how it may have influenced their quality of character or unique abilities you may want to consider including that context as part of your recommendation letter.

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UPenn Financial Aid: Everything You Need to Know

AdmissionSight

The University of Pennsylvania (UPenn) offers generous, need-based financial aid packages to cover 100% of a student’s demonstrated financial need. What sets UPenn apart is its commitment to meeting this need without relying on loans, meaning you can graduate debt-free if you qualify. In this blog, well break down the key details of UPenns financial aid process, from how its calculated to important deadlines, and how to apply.

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Something I've Never Seen Before (or at Least Since Yesterday)

The Thoughtful College Search

Most of those who knew me during my formative years were convinced that I was destined for a career as a baseball play-by-play announcer. I was fascinated by baseball statistics and history back when most of my peers were still playing with army men or dolls. I am far less fanatical today, but still enjoy a hobby my wife refers to under her breath as stupid.

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Researching Colleges: Tips for Your Search (no matter what your summer holds)  

Georgia Tech Admissions Blog

Last weekend I was sitting at the pool with my eight year-old, and I felt something in me relax… almost like a mental sigh. You know, the feeling you get when summer approaches. School for my son is not quite over, and admission offices work year-round, so theres no long summer break in sight for me. But still! Like Pavlovs dogs, I have been trained through years of conditioning that summer is a time to relax.

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Summer Vacation: 30 Ways Students Can Make the Most of Free Time

Grown & Flown

Students need the summer to rest and relax and may be busy with summer jobs. But THEIR downtime during the vacation months can sometimes collide with our work responsibilities, need for sleep and/or the activities of younger siblings. Students need to rest and recharge during the summer. They may already be busy with summer jobs, too. Here are 30 ways they can make the summer an even more productive one.

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How to Study for AP Exams

HelloCollege

The end of the school year is approaching, which means so are AP exams ! Advanced Placement courses are college level classes that many students have the opportunity to take during high school. While the variety of AP courses offered varies from high-school to high-school, they all culminate in an exam period at the end of the school year. AP exams are standardized, and the topics and weightings for each unit are available on the College Board’s website (for example, here’s the AP US

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How to Write an Email to a College Admissions Office • PrepScholar

PrepScholar

There are many reasons you may want to email a college admissions office. You might have questions about deadlines, application requirements, financial aid, or getting off the waitlist, among other topics. Whenever you interact with a college, it's important to showcase your best self. This means you'll want to be thoughtful about any email you send them.

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Can Colleges See What Other Colleges You Apply To? What You Need to Know

AdmissionSight

When applying to multiple schools , its normal to wonder if colleges can see what other colleges you apply to. While your application list is generally privatethanks to federal privacy laws and professional ethicsthere are still a few scenarios where that information might come up. Still worried that colleges might see where else youve applied or factor it into their decisions?

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20 Best Public High Schools in NJ – 2025

College Transitions

There’s no shortage of excellent high schools in New Jersey. In fact, the Garden State is known for having some of the top high schools, both public and private (heres a list of top private schools in NJ). Below, we will discuss 20 of the best public high schools in New Jersey.

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Essay Examples and Eleven Tips for Writing UT-Austin “Which activity are you most proud of and why?”

Tex Admissions

My hidden talent is achieving the top score on basketball arcade machines. Photo from Kyoto, Japan. UT-Austin released a new supplement for Fall 2025 that asks applicants in 300 words to, quote, Think of all the activities both in and outside of school that you have been involved with during high school. Which one are you most proud of and why? Ive published this in the spring of 2025, and its possible they may change the supplement for Fall 2026 and future application cycles.

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College Readiness: How to Know if Your Teen Is Prepared

Grown & Flown

I sent three kids to college without fully thinking about whether they were ready. When I saw some red flags in high school missed homework assignments and poor time management I chose to ignore those problems, rationalizing that there is a lot of growth between ages 17 and 18, and these issues would work themselves out. I reasoned that if my kids were accepted to a college, they must be ready.