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Institutions often ask: Why do only 8% of our leads convert into students? We spent an enormous amount of energy and resources on generating new leads for my admissions team. So what happened to the other 92% of prospective students we generated? Why didn’t they enroll and what can my admissions team do to increase these conversion rates?
I love football and the season that we are in now. With only a week before the Super Bowl, we can see how teams have performed and succeeded on the field. As it is in most sports, it takes an entire team of skilled players in the right positions working together to win the game. Your school’s enrollment marketing team is no different. It takes a team that is dedicated to your enrollment marketing efforts in order to achieve your goals.
Want to keep updated about the blog? Sign up for the newsletter! Register for the 2/21 Webinar Discussion On-Campus College Visit Experiences – High School Student Results – Parent Results – Transfer Student Results – Nontraditional Student Results Admissions Visits to High Schools Virtual Events Hosted by Colleges Methodology and Respondent Demographics Key Takeaways and Summary Results Only one experience during a campus visit was important to the majority of every type
To celebrate the release of our 2023 University Family Engagement Report , we held a webinar and were joined by an enthusiastic group of professionals who wholeheartedly answered our polling questions during the webinar ( you can watch the webinar on-demand here ). This poll will offer you some of their answers side by side with data points from the report.
QUESTION: what happens when a college wants a balanced class but has a much smaller female applicant pool to draw on? ANSWER: higher admission rates for females! Like our previous post, we looked at several popular coed institutions and searched for places where there was a 20% or greater admission rate advantage, this time for women. The result: a list of 51 schools for qualified applicants to consider.
SAT scores for the past few years have shown a marked decline, particularly since 2006, which can be attributed to various causes. In this article, we provide you with some charts showing the average SAT trends from 1972 to 2022 as well as the variation in SAT scores by ethnicity.
Your admissions team has an appointment scheduled with an interested prospective student … now what? Will the prospective student answer the call when the appointment time rolls around? Does the prospective student understand the importance of the call? Does the prospective student recognize that this call will help them determine if the institution is a right fit?
Finding the right college can be a challenging process. Before you begin the journey, you should take the time to define your own personal priorities (these could change as you get to know what universities have to offer). Once you decide upon what’s important in your college experience, you can start the exploration process–whether it’s from the comfort of your own home or whether you decide to visit in-person.
Finding the right college can be a challenging process. Before you begin the journey, you should take the time to define your own personal priorities (these could change as you get to know what universities have to offer). Once you decide upon what’s important in your college experience, you can start the exploration process–whether it’s from the comfort of your own home or whether you decide to visit in-person.
The Hoffman Agency is sponsoring a new scholarship for a California Community College student. The scholarship will cover two years of tuition and fees for a student studying communications at an HBCU. Applications close March 15, and the winner will be announced in April. There is a new scholarship opportunity for California Community College students who want to study communications.
For over a decade now I have led strategic enrollment planning work at RNL. It’s my pleasure and feeds my passion to work with colleges and universities of every size, type, and mission to create strategic enrollment plans that help them respond to a turbulent environment and to align with ever-changing academic demands, employment needs, and student diversity.
Regular decision notification dates are ALMOST here! For those anxiously awaiting these results, winter can feel like the longest season ever. Some of the most popular schools in the country (University of California system, we’re talking to you!) don’t offer any type of early application round, meaning many students around the world anxiously await their college admissions fate until March or even April.
Blogs Fundraising During Uncertain Times: What Not to Do The first two decades of the 21st century have already witnessed several major disruptions with significant economic impacts, from three recessions to the pandemic to today’s hiring crisis. And with the threat of another recession looming, EAB has received requests for guidance on higher-education philanthropy amidst uncertain times.
Reading Time: 12 minutes Launching a paid ads campaign can be a big step for many schools, but feeling the need to master Google Ads can hold many schools back from getting started. There are various platform settings and strategies to consider, which can leave school marketers feeling overwhelmed or indecisive. By reviewing our curated list of top Google Ads tips and targeting tricks, you can feel more confident about getting started with your school’s first paid ad campaign.
The applications are all in for the UGA Regular Decision group of students, so here is some information on the total UGA freshman applicant pool for Fall 2023. The total application numbers (EA and RD) are roughly 43,600, which is up substantially from last year. Roughly 26,000 students applied for Early Action, and 17,600 applied for Regular Decision.
The folks at the Common Application have officially announced that the Common App essay prompt menu for the upcoming 2023-24 admissions cycle will remain exactly the same as it was the previous year. In the.
Student success efforts often focus on traditional, undergraduate students. But there is value in being intentional with supporting the experiences of your graduate students and online learners as well. Gathering student satisfaction data is one way to understand the current student experience and to identify priorities for improvement. While these student populations tend to be pretty satisfied (compared with traditional, undergrad, on-campus students), there is always room for improvement base
Amid growing chatter about the ease with which students can paint an entirely inaccurate picture of their critical thinking and persuasive writing skills by using AI-powered applications like ChatGPT, the Common App (known formally as The Common Application) quietly announced Tuesday afternoon that it is keeping its essay prompts the same for the 2023-2024 admissions cycle.
What's the ideal LSAT and application timeline? Your mileage may vary, and you may need to adapt these guidelines to your individual situation, but in a perfect world, here's how I like to work backwards from the end goal: Plan to submit your applications in early November. Early November is plenty early; you do not have to submit applications the first day they open, I promise.
SSA’s approach to creating curriculum hinges on concept-indexing all the materials put out by the College Board. SAT materials released by the College Board are most important to us because they are more predictive than SAT materials released by other organizations. SSA staff also take the SAT each year to monitor changes. Get more testing tips on our blog !
The top Caribbean medical schools if you want to practice in the United States not all caribbean medical schools are created equal Introduction Getting into an American medical school is currently harder than ever. According to AAMC data , only 41 percent of candidates who applied to begin medical school in Fall 2022 successfully matriculated. In other words, around 59 percent of medical school applicants in the most recent cycle probably didn’t get in anywhere.
By Jessica Chermak & Sawyer Earwood As Independent Educational Consultants and Certified Educational Planners, a major piece of our professional development is visiting colleges. When we go on college tours, we try to visit as many schools as possible and aim to focus our energies on schools in which most of our students are interested. When students and families visit colleges, it’s wise to employ a similar strategy whenever possible, but that’s not always feasible.
In my last blog, Creating an Environment for Success , I shared strategies that enrollment leaders should employ to effectively manage their teams while meeting the challenges brought by declining student enrollment. As staffing and talent issues continue to plague colleges and universities across the country, I wanted to revisit this topic. Things are only going to get more challenging.
Months before you’re treated to a graduation cake with one of your baby pictures on it and the sight of your cap soaring through the air, there are umpteen important decisions to make about the.
ChatGPT is getting lots of attention because it may change education. Here's how we think ChatGPT might affect the college admissions process and essays.
Reading Time: 10 minutes To boost enrollment numbers, schools need to reach out and connect with prospective students constantly. Depending on your digital marketing strategy and initiatives, this process can be effective, or it can be a drain on your time and resources. By applying the golden rules of digital marketing for schools , you can ensure that your efforts produce the desired results and help you better reach your school’s objectives.
They're here! They're here! If you're like us you've been patiently waiting for the 2023-24 Common App Essay Prompts to be announced. Spoiler Alert: the folks at the Common App have actually decided to keep the same prompts that were used during the 2022-23 application cycle.
Under guidance from the NCAA Standardized Test Score Task Force, the Division I Council voted to eliminate the testing requirement altogether. It's among one of the NCAA's steps to advance racial equity in collegiate sports. Students who hope to compete at the DI or DII level will still be required to maintain a minimum GPA for core-courses to be eligible.
“What do you think is going to happen?” This has been the unasked question that has been on everyone’s mind over the last three years. (It is hard to believe that in a matter of days it will be three years since the Covid-19 pandemic began!) We’ve been watching and waiting, adjusting and amending, and my institutional colleagues have been more nimble than they ever thought they could be.
The Quad at Penn. Today’s reader question comes from Marlena in Tulsa, Oklahoma: Question : Why do some people call the Ivy League college University of Pennsylvania UPenn and others call it Penn? Which is right? Answer : Oh my Marlena! You’ve touched my third rail. While both “UPenn” and “Penn” are colloquially used to refer to the University of Pennsylvania and both nicknames are considered correct by most normal people, I am not a normal person.
By Jacqueline Palochko Comments in this story were first published in our Paying for College 101 (PFC 101) Facebook community. The post Parents Share What They Got Right and Wrong During Junior Year of High School appeared first on Road2College.
There are two other things that really help with retention: Interleaving and Spaced Repetition! Interleaving is about going back and forth between ideas to keep them fresh in your mind! Spaced Repetition is about constantly going aback and reviewing what’s already been taught! Find out more on our blog ! How to Remember What You Learn: Interleaving There are two other things that really help with retention.
Blogs Why two thirds of graduate enrollment leaders may leave their jobs Top takeaways about staffing from EAB’s latest survey with NAGAP When speaking with graduate enrollment leaders, stress is a frequent topic. I know from experience that being an enrollment manager is challenging, but now it's even harder than before. The pandemic changed the landscape for many industries, and higher education was no exception.
A number of colleges and universities offer degree programs in brewing and fermentation science. These programs feature a rigorous science, technology, engineering, and math (STEM) curriculum along with hands-on training. Age restrictions on student drinking vary by state. The food science and brewing industries expect continued growth, and graduates are in high demand.
Andrea Carroll-Glover From Capella, to Rasmussen, to Saint Mary’s University of Minnesota, Andrea Carroll-Glover has led online programs for big institutions, small institutions, and helped at every other size and shape since she began working in higher education 15 years ago. Last month she and I talked about the Building Blocks that need to be in place in order to scale online programs.
Have you heard of the National Student Leadership Conference (NSLC)? Maybe you've heard that participating in NSLC is a great way to impress colleges, and you're wondering if that's true. Spoiler: If you're considering NSLC because you think it's prestigious, you're in for a rude awakening. Keep reading to learn why. This guide will go over exactly what NSLC is, what its potential benefits and drawbacks are, and how you can decide if you should participate in one of its programs.
Making the Most of College Visits Planning a college visit isn’t like planning a trip to Disney World or some other vacation destination. Sure, it can and should be fun, but there's a definite strategy for getting the most from these visits. If it’s safe for you to travel again – and if you have the opportunity to visit colleges in person – you have two objectives.
Is college really worth it? It has long been seen as a rite of passage, and seen (though not necessarily correctly) as something that’s a necessary step for success in all sorts of careers. But you don’t have to skim the headlines too often to know this: a college education can be quite expensive. So what do I do? you may be asking yourself, is college worth it, or is it overrated?
Podcast Will ChatGPT Ruin or Improve Higher Education? Episode 138. February 14, 2023. Welcome to the Office Hours with EAB podcast. You can join the conversation on social media using #EABOfficeHours. Follow the podcast on Spotify , Google Podcasts , Apple Podcasts , SoundCloud and Stitcher or visit our podcast homepage for additional episodes. EAB’s Michael Fischer and Ron Yanosky discuss whether ChatGPT represents an existential threat to higher education.
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