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Higher Ed’s Reality Check: What Students Really Think About College

Ruffaloni

Fresh data RNLs research studies show a big disconnect between what higher education offers and what students need. A new report from the Western Interstate Commission for Higher Education is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth.

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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in higher education. Understanding Multi-Channel Marketing in Higher Education What is multi-channel marketing?

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Online Learners: Generational Influences on Expectations and Satisfaction

Ruffaloni

There has been greater awareness in recent years of the influence of generational differences in higher education, and this made me interested to explore the perceptions of students by age within our National Online Learners dataset. Survey your students Download now.

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Understanding CRM Systems For Universities – What Function Do They Serve?

HEM (Higher Education Marketing)

Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in higher education, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Understanding Higher Education CRM What is a CRM in higher education?

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Transforming the Student Journey: How a Modern Portal Guides Every Step From First Click to First Day

HEM (Higher Education Marketing)

Reading Time: 11 minutes Higher education enrollment no longer begins with a handshake on campus; it starts the moment a student finds your website. That starts with smart lead capture tools: “Download a brochure.” That first digital interaction sets the tone for everything that follows. Modern applicants are tech-native.

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Smart Enrollment Marketing: 10 Proven Tactics to Convert Prospective Students

HEM (Higher Education Marketing)

If someone downloaded a course calendar, send a follow-up series about faculty highlights, career paths, or student testimonials from that program. Financial aid? HEM offers expert services tailored to higher education institutions across Canada and beyond. Much better. Think beyond the program overview.

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From Inbox to Enrollment: How to Craft Email Campaigns That Actually Convert

HEM (Higher Education Marketing)

Yet, email marketing for universities and other higher educational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in higher education marketing, and for good reason. Attended a webinar, downloaded a brochure, etc.) billion, with over 376 billion emails sent daily.