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Understanding The Role of Data Analytics in Higher Education

HEM (Higher Education Marketing)

Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. But what does data analytics mean in the context of higher education marketing, and how can you apply it to achieve tangible results? Contact HEM today!

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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!

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The Evolution of College Recruitment: What’s Working in 2025

Ruffaloni

As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.

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Higher Ed’s Reality Check: What Students Really Think About College

Ruffaloni

Fresh data RNLs research studies show a big disconnect between what higher education offers and what students need. A new report from the Western Interstate Commission for Higher Education is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth.

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Understanding CRM Systems For Universities – What Function Do They Serve?

HEM (Higher Education Marketing)

Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in higher education, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Understanding Higher Education CRM What is a CRM in higher education?

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Email Marketing for Parent and Community Engagement

HEM (Higher Education Marketing)

Parents are eager to be involved in their child’s education. Source: Higher Education Marketing Defining Engagement-Based Email Marketing For schools, engagement is arguably the most crucial metric of email marketing. Source: Higher Education Marketing | Mautic 2. Source: Higher Education Marketing | Mautic 4.

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7 Steps to Start a School Podcast: A Guide for Modern Education Marketing

HEM (Higher Education Marketing)

Why does this matter for education marketing? A school podcast is an audio series created by educators, students, or staff to share news, stories, or educational content. STEM education chat with our Science Department” or “Tips for college admissions interviews”). First things first, what is a podcast in school?