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How to Pick the Right Enrollment Management System: A Complete Guide for Schools

HEM (Higher Education Marketing)

Reading Time: 12 minutes Enrollment is no longer a funnel. That’s the promise of a modern Enrollment Management System (EMS) , but only if you choose the right one. What Is an Enrollment Management System? What Does an Enrollment System Do? From inquiry to enrollment, every stage is logged, measured, and improved.

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10 Always-On Strategies Every School Needs in Admissions and Marketing

Enrollment Catalyst

These are practices that dont depend on the season or enrollment pressure. Use a CRM (not a spreadsheet) to track inquiries, visits, applications, and re-enrollment. Create a section on your website dedicated to people and programs. Thats understandablebut not sustainable. You can watch the replay in case you missed it.

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Transforming the Student Journey: How a Modern Portal Guides Every Step From First Click to First Day

HEM (Higher Education Marketing)

Reading Time: 11 minutes Higher education enrollment no longer begins with a handshake on campus; it starts the moment a student finds your website. It centralizes the entire admissions process, from initial inquiry to application to enrollment, into one streamlined, student-friendly platform. Request a demo today!

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How to Use AI to Personalize Student Outreach and Boost Enrollment

Enrollment Management

From personality-based messaging to smart admissions follow-ups, AI isn’t just changing how we work, it’s changing how students experience their path to enrollment. The New Standard: Messaging Built on Student Psychology, Not Just Demographics Most schools personalize based on basics: first name, program of interest, maybe a lead source.

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4 top takeaways from the 2025 CampusESP Summit

CampusESP

With live demos, real-world results, and customer-led strategy sessions, one message echoed loud and clear: Family engagement isn’t a “nice to have” — it’s a strategic necessity. They shared wins, roadblocks, and how they’re rethinking the role families play in enrollment, retention, and giving. And the energy? 18 presenters on stage.

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CRM vs. LMS: Understanding Their Roles in Educational Marketing Strategies

HEM (Higher Education Marketing)

Get a FREE HEM-SP demo today. By providing insights into the enrollment journey, CRMs help schools allocate resources more effectively and improve conversion rates. Contact us for a demo What Is an LMS? A CRM system focuses on pre-enrollment activities, such as lead generation, nurturing, and conversion. Start here!

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Transforming the Student Journey: From First Click to First Day With a Student Portal

HEM (Higher Education Marketing)

Request a demo today! A student portal is an online resource that guides students and helps them access helpful resources throughout the journey from exploring to application, enrollment, and beyond. Students can choose their program, pick their campus, and select their start date all in one place. Try the HEM Student Portal!