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The Evolution of College Recruitment: What’s Working in 2025

Ruffaloni

As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.

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Smart Enrollment Marketing: 10 Proven Tactics to Convert Prospective Students

HEM (Higher Education Marketing)

They’re digital-first and impatient, and expect the same seamless experience from a college as they would from Netflix or Amazon. To stand out in this noisy, fast-moving environment, your enrollment marketing needs to work smarter. Struggling with enrollment? Enrollment Marketing Is Not About Tactics. Much better.

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The Common Data Set Explained: GPA, Test Scores, and What Colleges Really Want

Emerging College Consulting

Because nearly all accredited colleges participate, you can use it to directly compare schools in an apples-to-apples format. Average need-based aid % of students receiving merit scholarships What kind of aid is available Enrollment by Major: Gives you insight into whether a program is competitive or crowded.

GPA 52
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Why High School Counselors Hold the Keys to College Access—And How Colleges Can Reach Them

Ruffaloni

Recognize the role of early college programs in strengthening partnerships In many communities, especially those served by community colleges, Early College (EC) programs create additional layers of partnership between high school counselors and college admissions offices.

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Leverage Faculty Partnerships and Technology to Address the Community College Enrollment Crisis

EAB

Leverage Faculty Partnerships and Technology to Address the Community College Enrollment Crisis. Pueblo Community College's Two-Pronged Approach to Combatting Summer Melt. Pueblo Community College (Pueblo) is a Hispanic-Serving Institution with over 5,000 students across three campuses. The Challenge.

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Community College Outreach Campaign Ideas

EAB

Community College Outreach Campaign Ideas. A targeted outreach campaign is an effort of focused, proactive communication to a population of students in need of a specific intervention or action. Download the infographic. 3 ways to combat the community college enrollment decline. Infographic.

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75 Strategic Research Questions Community Colleges Could Answer with Better Data

EAB

Infographic 75 Strategic Research Questions Community Colleges Could Answer with Better Data Strategic research questions are a way of making sure your college is working toward continuous improvement, uncovering student barriers, and finding ways to increase efficiency.