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The Evolution of College Recruitment: What’s Working in 2025

Ruffaloni

As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.

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Smart Enrollment Marketing: 10 Proven Tactics to Convert Prospective Students

HEM (Higher Education Marketing)

Example : Discovery Community College leverages Google reviews and social media to boost its reputation. When the college receives a glowing review online, the marketing team amplifies it; for instance, Discovery CC shared a student’s 5-star Google review on Instagram with a thank-you message. Much better. But be respectful.

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The Common Data Set Explained: GPA, Test Scores, and What Colleges Really Want

Emerging College Consulting

If you’re helping a high school student research colleges, you’ve probably run into a lot of promotional language: small class sizes, holistic admissions, vibrant campus life. Resources to Explore the Common Data Set (CDS) IPEDS College Navigator (U.S. of Education) : A great tool to view CDS-style data across U.S.

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100+ College Majors and Programs—Based on Your Roles and Identities

College Essay Guy

Below, youll find a huge menu of ideas, all organized based on the categories featured in College Essay Guys Roles and Identities exerciseso you can start to identify majors and programs that truly align with what matters most to you. Vanderbilt University (Peabody) and the University of Wisconsin-Madison have strong education programs.

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Change From Within

Penn Nursing

Her advice to Penn colleagues last year also underscores how diversity, equity, and inclusion (DEI) in higher education won’t be fully realized by one committee, one survey, or one appointee. Educators should fully expect students to hold them accountable, according to Lewis. There’s some evidence, but not a whole lot.”

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Why High School Counselors Hold the Keys to College Access—And How Colleges Can Reach Them

Ruffaloni

Opening the door to college starts with a knock on the counselor’s office Ask a student who their guide to college was, and the answer depends a lot on their background. For someespecially those from higher-income families or with college-educated parentsthe process might not involve a school counselor at all.

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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

Reading Time: 9 minutes In the competitive realm of educational marketing, adequately optimized landing pages are a significant asset for connecting with potential students and enhancing recruitment strategies. Source: HEM Educational marketers must champion the use of both methods to enhance campaign success.

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