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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

At this stage, they often turn to your website, virtual campus tours, and program details, comparing your institution to others. Families may analyze cost, scholarship opportunities, and academic flexibility, while students might focus on extracurricular activities, study-abroad opportunities, and campus life.

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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

Consideration Stage In this stage, students tend to compare their options while also seeking specific information on programs, costs, and campus life. FAQs, financial aid guides, virtual campus tours, and other content that can answer their questions provide value at this stage.

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How to Effectively Advertise to College and University Students: Trends and Insights

HEM (Higher Education Marketing)

Example : John Cabot University (JCU) in Rome, Italy has a robust student ambassador program: current students are heavily involved in orientation, campus tours, event planning, and peer mentoring, serving as friendly points of contact for prospects.

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The Real Playbook for International Student Recruitment in 2025

Niche

Virtual events that don’t suck Students aren’t flying out for campus tours anymoreand your two-hour PowerPoint webinar isn’t cutting it.

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Not converting? It might be your website

Niche

Lean on interactive features: Include interactive elements like virtual campus tours, student profiles and Q&A forums to help students learn more about the community all without leaving home. After all this work, dont forget to market your portal to your admitted students.

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10 Tips to Make Your Next School Open House the Best Yet

HEM (Higher Education Marketing)

Whether it’s a livestream, a digital campus tour, or a short webinar, giving families more than one way to experience your school expands your reach. The itinerary is flexible – with options like honors program talks, campus tours, residence hall tours, etc. – Consider offering a virtual option.

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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Incorporate retargeting strategies to re-engage visitors who have previously interacted with your content but have not yet taken the desired action, such as completing an application or registering for a campus tour. Behavior-Based Recommendations: You can use behavior tracking to recommend relevant content and actions.